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Condition-based, privacy-sensitive media property selection method of directing electronic, profile-based advertisements to other internet media properties

  • US 10,134,054 B2
  • Filed: 11/27/2017
  • Issued: 11/20/2018
  • Est. Priority Date: 06/16/2006
  • Status: Active Grant
First Claim
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1. A method of directing electronic advertisements, performed by a first computer system comprised of one or more computers, which computer system is controlled by a first entity, the method comprising:

  • automatically with the first computer system;

    (a) at a first time, triggered by a visit of a first visitor computerized device to a first website, causing a second computer system not controlled by the first entity, which second computer system controls advertising space on a plurality of media properties not controlled by the first entity at the first time, to electronically tag the first visitor computerized device, without transferring to the second computer system any profile information related to the first visitor computerized device, which tag is readable by computers operating under a domain of the second computer system and electronically marks the first visitor computerized device as a device of a visitor for which the first entity has profile information;

    (b) recording, in a first profile associated with the first visitor computerized device maintained by the first computer system, profile information collected during the visit of the first visitor computerized device to the first website;

    (c) electronically transferring to the second computer system a condition specific to the first visitor computerized device for allowing delivery of an advertisement to the first visitor computerized device within media property advertising space controlled by the second computer system; and

    (d) at a second time, later than the first time, upon receiving a redirection of the first visitor computerized device while the first visitor computerized device is visiting one of the plurality of media properties, which redirection is received following the second computer system checking the condition and determining that the condition is met, causing a selected advertisement to be served to the first visitor computerized device, which advertisement is based on the profile information collected during the visit of the first visitor computerized device to the first website, which profile information is in the profile related to the first visitor computerized device maintained by the first computer system.

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