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System for determining local intent in a search query

  • US 10,134,055 B2
  • Filed: 02/12/2016
  • Issued: 11/20/2018
  • Est. Priority Date: 03/28/2007
  • Status: Active Grant
First Claim
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1. In a non-transitory computer readable storage medium having stored therein data representing instructions executable by a programmed processor for targeting advertisements based on a local intent probability, the storage medium comprising instructions operative to:

  • receiving a plurality of advertisements to select from;

    matching an advertisement from the plurality of advertisements based on the local intent probability; and

    displaying the matched advertisement;

    wherein the local intent probability comprises an association of a root term from a search query with a location term from the search query, wherein the local intent probability for each of the root terms is based on a frequency of being associated with the location terms.

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