System for determining local intent in a search query
First Claim
Patent Images
1. In a non-transitory computer readable storage medium having stored therein data representing instructions executable by a programmed processor for targeting advertisements based on a local intent probability, the storage medium comprising instructions operative to:
- receiving a plurality of advertisements to select from;
matching an advertisement from the plurality of advertisements based on the local intent probability; and
displaying the matched advertisement;
wherein the local intent probability comprises an association of a root term from a search query with a location term from the search query, wherein the local intent probability for each of the root terms is based on a frequency of being associated with the location terms.
9 Assignments
0 Petitions
Accused Products
Abstract
A system and method are disclosed for selecting advertisements based on local intent. Local intent may reflect whether a search query should receive results and advertisements that are geographically specific. The local intent may be determined using probabilistic models that analyze historical searches to determine which search terms tend to have local intent.
-
Citations
20 Claims
-
1. In a non-transitory computer readable storage medium having stored therein data representing instructions executable by a programmed processor for targeting advertisements based on a local intent probability, the storage medium comprising instructions operative to:
-
receiving a plurality of advertisements to select from; matching an advertisement from the plurality of advertisements based on the local intent probability; and displaying the matched advertisement; wherein the local intent probability comprises an association of a root term from a search query with a location term from the search query, wherein the local intent probability for each of the root terms is based on a frequency of being associated with the location terms. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
-
-
9. A method for matching advertisements to a query comprising:
-
receiving a query; identifying a root term for the query, wherein the root term is separate from a location term in the query; computing a local intent probability (LIP) for the root term based on historical searches that record which location terms are most often associated with the root term; selecting an advertisement based on the LIP; and displaying the selected advertisement in response to the query. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17)
-
-
18. A system for advertising in response to a search query comprising:
-
a search engine coupled with a network and configured to receive the search query over the network; a local intent analyzer coupled with the search engine and configured to extract a root term from the search query; a root term database coupled with the local intent analyzer and configured to store a plurality of root terms extracted from a plurality of search queries that are matched with at least one location and geographic range; an advertisement database comprising a plurality of advertisements; and a matching engine coupled with the local intent analyzer and configured to select an advertisement for display based on the at least one location and geographic range. - View Dependent Claims (19, 20)
-
Specification