Systems and methods for providing information based on location

• US 10,134,056 B2
• Filed: 12/16/2011
• Issued: 11/20/2018
• Est. Priority Date: 12/16/2011
• Status: Active Grant

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Schory, Guy, Veres, Robert Dean
• Primary Examiner(s): Alvarez, Raquel
• Application Number:
  US13/329,168
• Publication Number:
  US 20130159097A1
• Time in Patent Office: 2,531 Days
• Field of Search: 705 1458
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

Systems and methods for providing information based on a user'"'"'s location are described. A system may include an inventory module to identify an instance of a product within a field of vision of a user. A search module may identify incentives to purchase the product. A location module may generate a pictorial representation of the field of vision where an image of the product is located within the pictorial representation based on the position of the product in the field of vision of the user. A mapping module may map an icon representing at least one of the one or more incentives to a location within the pictorial representation corresponding to the position of the product. A display module may provide a user interface including a display comprising the icon located within the pictorial representation at a location corresponding to the position of the image of the product.

Claims

1. A system comprising:

a hardware processor;

an inventory module including multiple instructions that, when executed by the hardware processor;

receive an image of a marker that identifies a particular field of vision for a user located proximal to the marker; and

identify the particular field of vision by processing the image of the marker;

a search module including multiple instructions that, when executed by the hardware processor, identify-one or more products that are in the particular field of vision, at least one of the one or more products corresponding to an incentive;

a location module including multiple instructions that, when executed by the hardware processor, generate a pictorial representation of the particular field of vision, the pictorial representation including a product image for each of the one or more products corresponding to the incentive, each product image being positioned within the pictorial representation based on a position of the corresponding product in the particular field of vision;

a mapping module including multiple instructions that, when executed by the hardware processor, modify the product image for at least one of the one or more products corresponding to the incentive by causing the product image to display;

a first icon representing the incentive; and

a second icon indicating that a second user associated with the user has previously purchased or favorited the product associated with the modified product image; and

a display module including multiple instructions that, when executed by the hardware processor;

generate a user interface for display at a client device, the user interface configured to display the pictorial representation with the modified product image; and

display, responsive to receiving a selection of the second icon, a second user interface including additional information about the second user associated with the user having previously purchased or favorited the product associated with the modified product image.

2. The system of claim 1, wherein the image of the digital marker is captured by a camera of the client device.

3. The system of claim 1, the location module further configured to identify the particular field of vision in response to receiving a selection of one of multiple possible fields of vision.

4. The system of claim 3, wherein receiving the selection comprises receiving a second image of a code captured by the client device.

5. The system of claim 1, the mapping module further configured to modify the modified product image to display a third icon representing a purchase history of the user for the product associated with the modified product image.

6. The system of claim 5, the display module further configured to receive a selection of the third icon and, responsive to the selection of the third icon, generate a third user interface including additional information about the purchase history of the user for the product represented by the modified product image.

7. The system of claim 1, the display module further configured to receive a selection of the first icon and, responsive to receiving the selection of the first icon, generate an additional user interface, the additional user interface including additional information about the incentive.

8. The system of claim 1, the display module further configured to receive a selection of a product image for one of the one or more products in the pictorial representation and, responsive to receiving the selection of the product image, generate an additional user interface including additional information about the incentive corresponding to the selected product image.

9. The system of claim 1, wherein the incentive comprises a discount, a loyalty reward, or a gift corresponding to the at least one of the one or more products.

10. The system of claim 1, the display module further configured to generate the user interface as including an option that is selectable to cause display of the icon, the second icon, and information describing the incentive as a list.

11. The system of claim 1, the mapping module configured to modify the product image for the at least one of the one or more products corresponding to the incentive by altering a display of a subset of pixels that include a display of the product image to display the first icon and the second icon and maintaining a display of other ones of the pixels that include the display of the product image.

12. The system of claim 1, wherein the image of the marker includes a series of alphanumeric characters that identify the particular field of vision and the inventory module is configured to identify the particular field of vision by processing the series of alphanumeric characters using optical character recognition.

16. The system of claim 1, wherein an indication of the incentive is not included in the particular field of vision for the user located proximal to the marker.

17. The system of claim 1, the inventory module further configured to receive an image of the particular field of vision and generate the pictorial representation of the particular field of vision using the received image of the particular field of vision.

18. The system of claim 17, the search module further configured to identify at least one of the one or more products that are in the particular field of vision based on a universal product code or a stock keeping unit code included in the received image of the particular field of vision.

13. A method comprising:

receiving, from a digital camera of a computing device, an image of a marker comprising a series of alphanumeric characters that identify a field of vision for a user located proximal to the marker;

identifying, by the computing device, the field of vision by processing the series of alphanumeric characters in the image using optical character recognition;

identifying, by the computing device, one or more products for sale that are positioned within the field of vision;

identifying, by the computing device, at least one of the one or more of the products that correspond to an incentive;

generating, by the computing device, a pictorial representation of the field of vision, the pictorial representation including a product image for each of the one or more products that are positioned within the field of vision;

modifying, by the computing device, a product image for the at least one of the one or more products that correspond to the incentive by causing the product image to display;

a first icon representing the incentive; and

a second icon indicting that a second user associated with the user has a purchase history associated with the incentive or the at least one of the one or more products that correspond to the incentive;

and

generating, by the computing device, a user interface that includes a display of the pictorial representation.

14. The method of claim 13, further comprising receiving a selection of the second icon and generating, responsive to receiving the selection of the second icon, an additional user interface including information describing the purchase history of the second user associated with the user.

15. The method of claim 13, wherein modifying the product image for the at least one of the one or more products comprises altering a display of a subset of pixels that include a display of the product image to display the first icon and the second icon and maintaining a display of other ones of the pixels that include the display of the product image.

19. A non-transitory computer-readable medium storing instructions that are executable by one or more computing devices to perform operations comprising:

receiving, from a digital camera, an image of a marker comprising a series of alphanumeric characters that identify a field of vision for a user located proximal to the marker;

identifying one or more products that correspond to an incentive and are positioned within the field of vision;

generating a pictorial representation of the field of vision, the pictorial representation including a product image for each of the one or more products that correspond to the incentive, each product image being positioned based on respective positions of the one or more products in the field of vision;

modifying a product image for at least one of the one or more products that correspond to the incentive by causing the product image to display;

a first icon representing the incentive;

a second icon indicating that a second user associated with the user has a purchase history associated with the incentive or the at least one of the one or more products that correspond to the incentive; and

a third icon indicating that the user has a purchase history associated with the incentive or the at least one of the one or more products that correspond to the incentive;

and

generating a user interface that includes a display of the pictorial representation including the modified product image.

20. The non-transitory computer-readable medium of claim 19, the operations further comprising receiving a selection of the second icon and generating, responsive to receiving the selection of the second icon, an additional user interface including information describing the purchase history of the second user associated with the user.

21. The non-transitory computer-readable medium of claim 19, the operations further comprising receiving a selection of the third icon and generating, responsive to receiving the selection of the third icon, an additional user interface including information describing the purchase history of the user.

22. The non-transitory computer-readable medium of claim 19, wherein modifying the product image for the at least one of the one or more products comprises altering a display of a subset of pixels that include a display of the product image to display the first icon, the second icon, and the third icon and maintaining a display of other ones of the pixels that include the display of the product image.