Fixed position multi-state interactive advertisement

• US 10,134,062 B2
• Filed: 11/20/2015
• Issued: 11/20/2018
• Est. Priority Date: 07/21/2006
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Inventors: Brown, Darrick Paul, Lerman, David Ross, Young, Troy William, Sanchez, Matthew Allen
• Primary Examiner(s): Vanderhorst, Maria V
• Application Number:
  US14/947,057
• Publication Number:
  US 20160078499A1
• Time in Patent Office: 1,096 Days
• Field of Search: None
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Systems and methods for a multi-state advertisement displayed at a fixed position on a primary display space of a display device, such as an electronic device with a display. The fixed position advertisement remains in its fixed position in view of the user as the user scrolls the web page in various directions. A plurality of events trigger a change in the state of the multi-state advertisement, with the change in state resulting in a change of the advertisement content, shape, size, style and appearance. An embodiment deploys an initial video in combination with a billboard. When the interstitial video ends, the fixed position advertisement is sized down to a less obtrusive size, with the billboard and the interstitial video replaced with a navigation bar.

Claims

1. A system, comprising:

a storage device storing an advertisement that includes

a first set of engagement devices that encourage user interaction with the advertisement,

respective sets of media assets including a first set comprising one or more initial media assets and a second set,

a first state including the first set of media assets, and

a second state including the second set of media assets and a second set of engagement devices; and

a display device that

includes a primary display space comprising content separate and distinct from the advertisement,

is in communication with the storage device,

is configured to display advertisement data, and

is configured to selectively display a navigation bar within the advertisement, when the advertisement is displayed,

wherein the navigation bar includes one or more interaction prompts based on the second set of engagement devices, the one or more interaction prompts indicating that, when the advertisement is in the first state, further engagement with one or more of the second set of engagement devices will cause an action by the advertisement, and

wherein the advertisement is configured to be positioned at a fixed location within the primary display space such that the advertisement remains displayed at the fixed location as a user scrolls the content displayed within the primary display space.

2. The system of claim 1, wherein, based at least on an engagement with one or more of the first set of engagement devices, the advertisement transitions from the first state to the second state, in which the second set of media assets and the navigation bar are displayed.

3. The system of claim 1, wherein the action by the advertisement includes one or more of:

pausing playback of all content other than the advertisement;

playing only the advertisement; and

enlarging the advertisement.

4. The system of claim 1, wherein an initial width and an initial height of the advertisement change to a second width and a second height in response to a change from the first state changing to the second state.

5. The system of claim 1, wherein a second width and a second height change to a third width and a third height in response to engagement of at least one of the second set of engagement devices displayed in the one or more interaction prompts.

6. The system of claim 1, wherein the first set of engagement devices comprises a close tab that is displayed within the advertisement and causes the advertisement to close in response to an interaction with the close tab.

7. The system of claim 6, wherein the first set of engagement devices comprises an open tab displayed on the display device in response to the advertisement being closed, the open tab being positioned in a second fixed position within the primary display space and not relative to the content displayed within the primary display space, and

wherein the open tab remains in the second fixed position and is displayed to the user as the user scrolls the content, the open tab causing the advertisement to open in response to an interaction with the open tab.

8. The system of claim 1, wherein the advertisement is displayed as an overlay on the primary display space and at least a portion of the content is visible behind the overlay.

9. The system of claim 1, wherein the primary display space is a browser window and the content is a web page, and

wherein the advertisement is initially displayed based on one or more events, the one or more events including a loading of a web page;

an unloading of a web page;

a mouse event;

a keyboard event;

a user interaction with a web page; and

a timer expiring.

10. The system of claim 1, wherein the primary display space is a window, and

wherein the advertisement is initially displayed based on one or more events, the one or more events including a window opening;

a window closing;

a mouse event;

a keyboard event;

a user interaction with a web page; and

a timer expiring.

11. The system of claim 1, wherein the one or more initial media assets include one or more of:

a video;

an animation;

a static image;

static text; and

a closing button that causes the one or more initial media assets to close.

12. The system of claim 1, wherein the one or more initial media assets includes an initial video,

wherein the advertisement includes a close button that allows a user to close the advertisement after a portion of the initial video has played, and

wherein closing the advertisement causes a change from the first state to the second state.

13. A system, comprising:

an electronic storage device storing an advertisement that includes

a first set of engagement devices that encourage user interaction with the advertisement,

respective sets of media assets including a first set comprising one or more initial media assets and a second set,

a first state including the first set of media assets, and

a second state including the second set of media assets and a second set of engagement devices; and

a display that

includes a primary display space comprising content separate and distinct from the advertisement,

is in communication with the storage device,

is configured to display advertisement data, and

is configured to selectively display a navigation bar within the advertisement, when the advertisement is displayed,

wherein the navigation bar includes one or more interaction prompts based on the second set of engagement devices, the one or more interaction prompts indicating that, when the advertisement is in the first state, further engagement with one or more of the second set of engagement devices will cause an action by the advertisement, and

wherein the advertisement is configured to be positioned at a fixed location within the primary display space such that the advertisement remains displayed at the fixed location as a user scrolls the content displayed within the primary display space.

14. The device of claim 13, wherein, based at least on an engagement with one or more of the first set of engagement devices, the advertisement transitions from the first state to the second state, in which the second set of media assets and the navigation bar are displayed.

15. A method, comprising:

storing, on a server, an advertisement that includes

a first set of engagement devices that encourage user interaction with the advertisement,

respective sets of media assets including a first set comprising one or more initial media assets and a second set,

a first state including the first set of media assets, and

a second state including the second set of media assets and a second set of engagement devices; and

selectively displaying, in a primary display space of a display of an electronic display device, a navigation bar within the advertisement, when the advertisement is displayed, the primary display space comprising content separate and distinct from the advertisement,

wherein the navigation bar includes one or more interaction prompts based on the second set of engagement devices, the one or more interaction prompts indicating that, when the advertisement is in the first state, further engagement with one or more of the second set of engagement devices will cause an action by the advertisement, and

wherein the advertisement is configured to be positioned at a fixed location within the primary display space such that the advertisement remains displayed at the fixed location as a user scrolls the content displayed within the primary display space.

16. The method of claim 15, further comprising transitioning the advertisement from the first state to the second state, in which the second set of media assets and the navigation bar are displayed, based at least on an engagement with one or more of the first set of engagement devices.

17. The method of claim 15, wherein the action by the advertisement includes one or more of:

pausing playback of all content other than the advertisement;

playing only the advertisement; and

enlarging the advertisement.

18. The method of claim 15, wherein one of the indication prompts comprises a warning that the action by the advertisement will occur based on further engagement with one or more of the second set of engagement devices.