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Methods and apparatus for targeting communications using social network metrics

  • US 10,135,774 B2
  • Filed: 09/22/2017
  • Issued: 11/20/2018
  • Est. Priority Date: 04/07/2004
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving, on a server providing a user interface presented on a client device, an electronic communication originated by a first user of a social network;

    providing, in the user interface, an option to specify criteria for the electronic communication based upon relationships defined in the social network, the option including selecting a maximum social distance in the social network from the first user for receiving the electronic communication, wherein the social distance between two users is a numeric value corresponding to a degree of social separation in the social network between the two users;

    receiving, in the user interface from the first user, the criteria for the electronic communication, the criteria indicating the maximum social distance for receiving the electronic communication;

    determining which users of the social network are within the maximum social distance from the first user, wherein the maximum social distance is two; and

    sending the electronic communication to the users within the maximum social distance, wherein the electronic communication is sent to users directly connected to the first user in the social network and to users directly connected to the users directly connected to the first user in the social network.

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