Methods and apparatus for targeting communications using social network metrics
First Claim
1. A method comprising:
- receiving, on a server providing a user interface presented on a client device, an electronic communication originated by a first user of a social network;
providing, in the user interface, an option to specify criteria for the electronic communication based upon relationships defined in the social network, the option including selecting a maximum social distance in the social network from the first user for receiving the electronic communication, wherein the social distance between two users is a numeric value corresponding to a degree of social separation in the social network between the two users;
receiving, in the user interface from the first user, the criteria for the electronic communication, the criteria indicating the maximum social distance for receiving the electronic communication;
determining which users of the social network are within the maximum social distance from the first user, wherein the maximum social distance is two; and
sending the electronic communication to the users within the maximum social distance, wherein the electronic communication is sent to users directly connected to the first user in the social network and to users directly connected to the users directly connected to the first user in the social network.
2 Assignments
0 Petitions
Accused Products
Abstract
A method for a computer system includes receiving a first user communication, determining a first group of users, determining a target number of users, determining whether the first group of users includes the target number of users, and if not, providing the communication to the first group of users, determining a hierarchal mapping of groups of users in response to user memberships, determining a second group of users from the hierarchal mapping, determining a plurality of social network relationship factors for the second group of users with respect to the first user, and providing the communication to at least a subset of users in the second group of users in response to the first plurality of social network relationship factors.
-
Citations
13 Claims
-
1. A method comprising:
-
receiving, on a server providing a user interface presented on a client device, an electronic communication originated by a first user of a social network; providing, in the user interface, an option to specify criteria for the electronic communication based upon relationships defined in the social network, the option including selecting a maximum social distance in the social network from the first user for receiving the electronic communication, wherein the social distance between two users is a numeric value corresponding to a degree of social separation in the social network between the two users; receiving, in the user interface from the first user, the criteria for the electronic communication, the criteria indicating the maximum social distance for receiving the electronic communication; determining which users of the social network are within the maximum social distance from the first user, wherein the maximum social distance is two; and sending the electronic communication to the users within the maximum social distance, wherein the electronic communication is sent to users directly connected to the first user in the social network and to users directly connected to the users directly connected to the first user in the social network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
-
-
9. A system comprising:
-
a memory comprising instructions; and one or more computer processors, wherein the instructions, when executed by the one or more computer processors, cause the one or more computer processors to perform operations comprising; receiving, on a user interface, an electronic communication originated by a first user of a social network; providing, in the user interface, an option to specify criteria for the electronic communication based upon relationships defined in the social network;
the option including selecting a maximum social distance in the social network from the first user for receiving the electronic communication, wherein the social distance between two users is a numeric value corresponding to a degree of social separation in the social network between the two users;receiving, in the user interface from the first user, the criteria for the electronic communication, the criteria indicating the maximum social distance for receiving the electronic communication; determining which users of the social network are within the maximum social distance from the first user, wherein the maximum social distance is two; and sending the electronic communication to the users within the maximum social distance, wherein the electronic communication is sent to users directly connected to the first user in the social network and to users directly connected to the users directly connected to the first user in the social network. - View Dependent Claims (10, 11)
-
-
12. A non-transitory machine-readable storage medium including instructions that, when executed by a machine, cause the machine to perform operations comprising:
-
receiving, on a server providing a user interface presented on a client device, an electronic communication originated by a first user of a social network; providing, in the user interface, an option to specify criteria for the electronic communication based upon relationships defined in the social network, the option including selecting a maximum social distance in the social network from the first user for receiving the electronic communication, wherein the social distance between two users is a numeric value corresponding to a degree of social separation in the social network between the two users; receiving, in the user interface from the first user, the criteria for the electronic communication, the criteria indicating the maximum social distance for receiving the electronic communication; determining which users of the social network are within the maximum social distance from the first user, wherein the maximum social distance is two; and sending the electronic communication to the users within the maximum social distance, wherein the maximum social distance is two, wherein the electronic communication is sent to users directly connected to the first user in the social network and to users directly connected to the users directly connected to the first user in the social network. - View Dependent Claims (13)
-
Specification