Systems, methods, and media for generating analytical data

• US 10,140,320 B2
• Filed: 02/28/2011
• Issued: 11/27/2018
• Est. Priority Date: 02/28/2011
• Status: Active Grant

• Current Assignee: SDL Inc (RWS Holdings Plc)
• Original Assignee: SDL Inc (RWS Holdings Plc)
• Inventors: Trese, Andrew, Closset, Frank
• Primary Examiner(s): Mofiz, Apu
• Assistant Examiner(s): Holland, Sheryl
• Application Number:
  US13/037,273
• Publication Number:
  US 20120221593A1
• Time in Patent Office: 2,829 Days
• Field of Search: 707769
• CPC Class Codes: G06F 16/215 Improving data quality; Data cleansing, e.g. de-duplication, removing invalid entries or correcting typographical errors
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

Systems, methods, and media for generating analytical data from actions performed on one or more publishing servers. Methods may include capturing one or more audit trails by determining actions performed on the one or more publishing servers via one or more client devices, the one or more publishing servers adapted to publish informational content; generating analytical data from the one or more audit trails; and storing the generated analytical data in a database.

Claims

1. A method for utilizing content rich analytical data, comprising:

obtaining informational content via multiple channels including at least one of RSS feeds, news feeds, web content aggregators, web engines, social networking medias, search engines, online ad engines, banner engines, online news groups, and forums;

storing the informational content in a Darwin Information Typing Architecture database in a native extensible markup language format, the stored informational content including at least one of interactive objects, media files, hotspots, and extensible markup language cross-references;

capturing an audit trail during a user session;

grouping a subset of correlated actions within the audit trail as a transaction by;

capturing an opening action performed by an end user on one or more publishing servers using a client device associated with the end user, the client device communicatively coupled with the one or more publishing servers via a network, the one or more publishing servers adapted to publish informational content to the end user, the opening action performed by the client device on a document,

determining actual informational content provided to the end user by applying a filter key associated with the informational content,

generating a unique transaction key in response to the captured opening action performed by the client device on the document,

correlating a subsequent XML cross referencing (XREF) action that is performed by the client device to the document opening action via the transaction key, the XML cross referencing action and created EXREF event relative to opening of the document,

evaluating a natural language of informational content of the document opened by the client device, and

generating a natural language preference for the natural language of the document based on the opening action and the correlated cross reference action;

generating content rich analytical data from the audit trail, the content rich analytical data filtered and formatted based on a plurality of preferences that include the generated natural language preference generated from behavior of the end user including opening actions of the end user;

obtaining informational content for the end user from the informational content stored in the database;

translating the obtained informational content according to a language that corresponds to the generated natural language preference of the end user as determined from the content rich analytical data generated from the audit trail;

reformatting the native extensible markup language format of the obtained informational content obtained from the database according to the generated natural language preference of the end user in a format for use by a web browser of the user client device to display the obtained informational content on the client device in a format that is perceivable to the end user; and

providing the translated and formatted informational content to the end user.

2. The method according to claim 1, wherein capturing the audit trail includes:

determining an initiation of a session by a client device accessing the one or more publishing servers;

assigning a session key to the session;

determining actions performed on the one or more publishing servers by the client device between the initiation and a termination of the session;

associating each action performed during the session with the session key; and

storing the actions performed on the one or more publishing servers as an audit trail.

3. The method according to claim 2, wherein generating content rich analytical data by evaluating the efficacy of a search transaction comprises:

receiving a search request from the client device;

correlating the search request to the transaction key;

determining additional actions performed on the one or more publishing servers that are associated with the search transaction utilizing the transaction key; and

evaluating the additional actions to determine the efficacy of the search transaction.

4. The method according to claim 2, wherein the audit trail is associated with a host key that associates the audit trail with the one or more publishing servers from which the audit trail was generated.

5. The method according to claim 2, further comprising storing the actions performed on the one or more publishing servers in the audit trail in chronological order.

6. The method according to claim 5, further comprising modeling at least a portion of a session by:

recreating the actions performed on the one or more publishing servers on a publishing server utilizing at least a portion of the audit trail; and

displaying the recreated actions on a display device of a computing system.

7. The method according to claim 1, wherein analytical data further includes client device configuration information via a web browser application associated with the client device.

8. The method according to claim 7, wherein the client device configuration information includes any of a media access control (MAC) address, an Internet protocol (IP) address, a web browser application type, a web browser application version, an operating system type, an operating system version, a hostname of the client device, session data associated with a cookie resident on the client device, and combinations thereof.

9. The method according to claim 1, wherein the natural language preference generated from the opening action further includes natural language information associated with informational content opened by a client device.

10. The method according to claim 1, wherein actions performed on a publishing server include any of searching, resolving, opening, printing, viewing, accessing, requesting, relative to informational content published by the one or more publishing servers.

11. The method according to claim 1, wherein informational content of the document includes any of a web page, an interactive object, a media file, a hotspot, an extensible markup language cross-reference, and combinations thereof.

12. The method according to claim 1, further comprising:

determining a filtering condition utilized by a client device;

associating a filter identification with at least a portion of the informational content of the document opened by the client device; and

determining actual informational content provided to the client device utilizing the filter.

13. The method according to claim 1, further comprising:

aggregating a plurality of audit trails on the client device when the client device is offline; and

providing the plurality of audit trails to a publishing server when the client device communicatively connects to the one or more publishing servers.

14. The method according to claim 13, further comprising validating the client device via the one or more publishing servers utilizing an API key.

15. The method according to claim 1, further comprising:

comparing the generated analytical data to informational content in a database; and

dynamically generating informational content that corresponds to at least a portion of the analytical data by selecting informational content from the database.

16. The method according to claim 1, further comprising dynamically modifying informational content based upon analytical data corresponding to the informational content.