Eliciting user sharing of content

• US 10,140,373 B2
• Filed: 11/18/2014
• Issued: 11/27/2018
• Est. Priority Date: 04/15/2014
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Toon, Jonathon E., Shein, David, Filner, Aaron Samuel, Naquin, Devin, Srinivasan, Sundhar Ram
• Primary Examiner(s): Chen, Alan
• Application Number:
  US14/546,287
• Publication Number:
  US 20150294222A1
• Time in Patent Office: 1,470 Days
• Field of Search: None
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06N 5/022 Knowledge engineering; Knowledge acquisition
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

In one embodiment, a method includes inferring an intent of the target user to post to a social-networking system based on one or more information items. One or more information items may be assembled that are relevant to one or more of the information items from which the intent to post was inferred. A prompt to post may be sent to the target user comprising one or more of the assembled information items. One or more indications of one or more reactions of the target user may be received from a client system of the target user. The one or more reactions of the target user may be used in both inferring a future intent to post on the part of future target users and assembling information items for future target users.

Claims

1. A method comprising:

by one or more computing devices, accessing a social-networking system to retrieve one or more first media items associated with a target user, the one or more first media items also associated with an entity of a social graph having a coefficient measurement determined based on a relationship between the entity and the target user that is greater than a threshold coefficient measurement;

by one or more computing devices, inferring an intent of the target user to post to the social-networking system based on one or more of the retrieved first media items and at least one of social graph information, location information, user profile information, temporal information, and privacy information associated with the target user;

by one or more computing devices, assembling one or more second media items relevant to the entity of the social graph having the coefficient measurement greater than the threshold coefficient measurement and at least one of social graph information, location information, user profile information, temporal information, and privacy information associated with the target user from which the intent to post was inferred;

by one or more computing devices, sending to the target user a first prompt to post comprising one or more of the assembled second media items;

by one or more computing devices, receiving one or more indications of one or more reactions of the target user to one or more of the assembled second media items in the first prompt; and

by one or more computing devices, sending to the target user a second prompt to post one or more third media items selected based on the one or more reactions of the target user to the first prompt,

wherein the first media items, the second media items, and the third media items are multimedia items.

2. The method of claim 1, wherein inferring the intent of the target user is based at least in part on a perspective of a hypothetical user that is based at least in part on one or more users of the social network.

3. The method of claim 2, wherein the hypothetical user is based at least in part on:

each of the users of the social network;

one or more subsets of the users of the social network;

or

the target user.

4. The method of claim 1, further comprising by one or more computing devices, generating the first prompt based at least in part on one or more templates, wherein each of the templates is associated with a prompt type.

5. The method of claim 1, further comprising:

by one or more computing devices, inferring a future intent of the target user to post to the social networking system based on the one or more third media items.

6. The method of claim 1, further comprising:

by one or more computing devices, assembling one or more fourth media items relevant to the one or more third media items from which a future intent of the target user to post was inferred, wherein the assembling is based at least in part on one or more of the received indications.

7. The method of claim 5, wherein one or more of the reactions comprises:

one or more interactions by the target user with the first prompt;

no interactions by the target user with the first prompt;

a period of time with which the target user interacted with the first prompt;

one or more additions to, removals from, or edits to one or more of the assembled second media items;

or

one or more assignments to, removals from, or changes to one or more privacy settings associated with one or more of the assembled second media items.

8. One or more computer-readable non-transitory storage media embodying software that is operable when executed to:

access a social-networking system to retrieve one or more first media items associated with a target user, the one or more first media items also associated with an entity of a social graph having a coefficient measurement determined based on a relationship between the entity and the target user that is greater than a threshold coefficient measurement;

infer an intent of the target user to post to the social-networking system based on one or more of the retrieved first media items and at least one of social graph information, location information, user profile information, temporal information, and privacy information associated with the target user;

assemble one or more second media items relevant to the entity of the social graph having the coefficient measurement greater than the threshold coefficient measurement and at least one of the social graph information, the location information, the user profile information, the temporal information, and the privacy information from which the intent to post was inferred;

send to the target user a first prompt to post comprising one or more of the assembled second media items;

receive one or more indications of one or more reactions of the target user to one or more of the assembled second media items in the first prompt; and

send to the target user a second prompt to post one or more third media items selected based on the one or more reactions of the target user to the first prompt,

wherein the first media items, the second media items, and the third media items are multimedia items.

9. The media of claim 8, wherein the intent of the target user is inferred based at least in part on a perspective of a hypothetical user that is based at least in part on one or more users of the social network.

10. The media of claim 9, wherein the hypothetical user is based at least in part on:

each of the users of the social network;

one or more subsets of the users of the social network;

or

the target user.

11. The media of claim 8, wherein the software is further operable when executed to generate the first prompt based at least in part on one or more templates, wherein each of the templates is associated with a prompt type.

12. The media of claim 8, wherein the software is further operable when executed to:

infer a future intent of the target user to post to the social networking system based on one or more the third media items.

13. The media of claim 8, wherein the software is further operable when executed to:

assemble one or more fourth media items relevant to the one or more third media items from which a future intent of the target user to post was inferred, wherein the assembling is based at least in part on one or more of the received indications.

14. The media of claim 12, wherein one or more of the reactions comprises:

one or more interactions by the target user with the first prompt;

no interactions by the target user with the first prompt;

a period of time with which the target user interacted with the first prompt;

one or more additions to, removals from, or edits to one or more of the assembled second media items;

or

one or more assignments to, removals from, or changes to one or more privacy settings associated with one or more of the assembled second media items.

15. A system comprising:

one or more processors; and

a memory coupled to the processors comprising instructions executable by the processors, the processors being operable when executing the instructions to;

access a social-networking system to retrieve one or more first media items associated with a target user, the one or more first media items also associated with an entity of a social graph having a coefficient measurement determined based on a relationship between the entity and the target user that is greater than a threshold coefficient measurement;

infer an intent of the target user to post to the social-networking system based on one or more of the retrieved first media items and at least one of social graph information, location information, user profile information, temporal information, and privacy information associated with the target user;

assemble one or more second media items relevant to the entity of the social graph having the coefficient measurement greater than the threshold coefficient measurement and at least one of the social graph information, the location information, the user profile information, the temporal information, and the privacy information from which the intent to post was inferred;

send to the target user a first prompt to post comprising one or more of the assembled second media items; and

receive one or more indications of one or more reactions of the target user to one or more of the assembled second media items in the first prompt; and

send to the target user a second prompt to post one or more third media items selected based on the one or more reactions of the target user to the first prompt,

wherein the first media items, the second media items, and the third media items are multimedia items.

16. The system of claim 15, wherein the intent of the target user is inferred based at least in part on a perspective of a hypothetical user that is based at least in part on one or more users of the social network.

17. The system of claim 16, wherein the hypothetical user is based at least in part on:

each of the users of the social network;

one or more subsets of the users of the social network;

or

the target user.

18. The system of claim 15, wherein the processors are further operable when executing the instructions to generate the first prompt based at least in part on one or more templates, wherein each of the templates is associated with a prompt type.

19. The system of claim 15, wherein the processors are further operable when executing the instructions to:

infer a future intent of the target user to post to the social networking system based on one or more the third media items.

20. The system of claim 15, wherein the processors are further operable when executing the instructions to:

assemble one or more fourth media items relevant to the one or more third media items from which a future intent of the target user to post was inferred, wherein the assembling is based at least in part on one or more of the received indications.