Content based selection and meta tagging of advertisement breaks
First Claim
1. A method for identifying an advertisement to include in source material to increase an effectiveness of the advertisement, the method comprising:
- determining, by executing an instruction with a processor, a first resonance of a first subject to a first portion of the source material and a second resonance of the first subject to a second portion of the source material based on first neuro-response data gathered from the first subject exposed to the source material, the first neuro-response data including two frequency bands of electroencephalographic data, the first resonance to be determined based on a coherence between the two frequency bands;
identifying, by executing an instruction with the processor, a first priming level of the first portion of the source material based on a first attribute of the source material and the first resonance;
identifying, by executing an instruction with the processor, a second priming level of the second portion of the source material based on a second attribute of the source material and the second resonance;
retrieving, by executing an instruction with the processor, (a) a first meta-tag representative of at least one of a temporal attribute or a spatial attribute of the first portion and (b) a second meta-tag representative at least one of a temporal attribute or a spatial attribute of the second portion;
identifying, by executing an instruction with the processor, a correlation between (a) an attribute of the advertisement and (b) the first meta-tag or the second meta-tag;
selecting, by executing an instruction with the processor, (a) the first portion of the source material or (b) the second portion of the source material for inclusion of the advertisement based on the first priming level, the second priming level, and the correlation; and
transforming, by executing an instruction with the processor, the source material to include the advertisement at the first portion or the second portion.
10 Assignments
0 Petitions
Accused Products
Abstract
Example methods, apparatus, systems and machine readable media are disclosed herein for analyzing response data from subjects exposed to media. An example method includes collecting electroencephalography data from a brain of a subject exposed to an advertisement. The example method also includes determining neuro-response data from the electroencephalography data, the neuro-response data representative of interaction between a first frequency band and a second frequency band of the electroencephalography data, the second frequency band being different than the first frequency band. In addition, the example method includes determining resonance to the advertisement based on the neuro-response data and identifying one or more priming levels for one or more locations in a source material based on an attribute of the source material. The example method also includes selecting a first one of the one or more locations for inclusion of the advertisement based on the resonance and the priming levels.
-
Citations
20 Claims
-
1. A method for identifying an advertisement to include in source material to increase an effectiveness of the advertisement, the method comprising:
-
determining, by executing an instruction with a processor, a first resonance of a first subject to a first portion of the source material and a second resonance of the first subject to a second portion of the source material based on first neuro-response data gathered from the first subject exposed to the source material, the first neuro-response data including two frequency bands of electroencephalographic data, the first resonance to be determined based on a coherence between the two frequency bands; identifying, by executing an instruction with the processor, a first priming level of the first portion of the source material based on a first attribute of the source material and the first resonance; identifying, by executing an instruction with the processor, a second priming level of the second portion of the source material based on a second attribute of the source material and the second resonance; retrieving, by executing an instruction with the processor, (a) a first meta-tag representative of at least one of a temporal attribute or a spatial attribute of the first portion and (b) a second meta-tag representative at least one of a temporal attribute or a spatial attribute of the second portion; identifying, by executing an instruction with the processor, a correlation between (a) an attribute of the advertisement and (b) the first meta-tag or the second meta-tag; selecting, by executing an instruction with the processor, (a) the first portion of the source material or (b) the second portion of the source material for inclusion of the advertisement based on the first priming level, the second priming level, and the correlation; and transforming, by executing an instruction with the processor, the source material to include the advertisement at the first portion or the second portion. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
-
-
10. A system for identifying an advertisement to include in source material to increase an effectiveness of the advertisement, the system comprising:
-
an analyzer to determine a first resonance of a first subject to a first portion of the source material and a second resonance of the first subject to a second portion of the source material based on first neuro-response data gathered from the first subject exposed to the source material, the first neuro-response data including two frequency bands of electroencephalographic data, the first resonance to be determined based on a coherence between the two frequency bands; a processor to; identify a first priming level of the first portion of the source material based on a first attribute of the source material and the first resonance and to identify a second priming level of the second portion of the source material based on a second attribute of the source material and the second resonance; retrieve (a) a first meta-tag representative of at least one of a temporal attribute or a spatial attribute of the first portion and (b) a second meta-tag representative at least one of a temporal attribute or a spatial attribute of the second portion; and identify a correlation between (a) an attribute of the advertisement and (b) the first meta-tag or the second meta-tag; and a selector to; select (a) the first portion of the source material or (b) the second portion of the source material for inclusion of the advertisement based on the first priming level, the second priming level, and the correlation; and transform the source material to include the advertisement at the first portion or the second portion. - View Dependent Claims (11, 12, 13, 14, 15)
-
-
16. A tangible machine readable storage device or storage disc comprising instructions, which when read, cause a machine to at least:
-
determine a first resonance of first subject to a first portion of the source material and a second resonance of the first subject to a second portion of the source material based on first neuro-response data gathered from the first subject exposed to the source material, the first neuro-response data comprising two frequency bands of electroencephalographic data, the first resonance to be determined based on a coherence between the two frequency bands; identify a first priming level of the first portion of the source material based on a first attribute of the source material and the first resonance; identify a second priming level of the second portion of the source material based on a second attribute of the source material and the second resonance; retrieve (a) a first meta-tag representative of at least one of a temporal attribute or a spatial attribute of the first portion and (b) a second meta-tag representative at least one of a temporal attribute or a spatial attribute of the second portion; identify a correlation between (a) an attribute of the advertisement and (b) the first meta-tag or the second meta-tag; select (a) the first portion of the source material or (b) the second portion of the source material for inclusion of the advertisement based on the first priming level, the second priming level, and the correlation; and transform the source material to include the advertisement at the first portion or the second portion. - View Dependent Claims (17, 18, 19, 20)
-
Specification