Push notification delivery system with feedback analysis

• US 10,142,430 B1
• Filed: 02/05/2016
• Issued: 11/27/2018
• Est. Priority Date: 06/14/2011
• Status: Active Grant

• Current Assignee: Airship Group, Inc.
• Original Assignee: Urban Airship, Inc.
• Inventors: Onnen, Erik A., Osborn, II, Steven L.
• Primary Examiner(s): Thieu, Benjamin M
• Application Number:
  US15/017,464
• Time in Patent Office: 1,026 Days
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/55 Push-based network services
• CPC Class Codes: H04W 68/00 User notification, e.g. alerting and paging, for incoming communication, change of service or the like

Abstract

A push notification delivery system includes a server system including a processor, a network interface, and memory storing program instructions having code segments for receiving a received push notification, code segments for determining at least one of a favorable push time and a favorable message format based upon a database of received push information developed from a plurality of prior sent push notifications, and code segments for pushing the message to the destination in accordance with the at least one of a favorable push time and a favorable message format. A method for delivering push notifications includes receiving a received push notification including a message and a destination, sending a sent push notification derived from the received push notification to the destination in accordance with at least one favorable condition, receiving received push information related to the sent push notification, and storing the received push information in a database.

Claims

1. A system for delivering push notifications comprising:

a processor; and

a memory storing instructions executable by the processor, the instructions when executed cause the processor to;

receive a message to be delivered via a specified application, and destination information, wherein the destination information represents one or more target devices associated with a user to which a current push notification including the message should be delivered via the specified application,

obtain, from a data store, a set of user engagement information, wherein the user engagement information comprises information developed from at least one previous user interaction with the specified application at a first device in the one or more target devices associated with the user,

process the obtained set of user engagement information to determine at least one of a push time and a message format for the current push notification to be delivered, and

deliver the current push notification to at least one of the one or more target devices in accordance with the determination.

2. The system of claim 1, wherein the user engagement information includes push information associated with a conversion of a previously sent push notification through an instance of the specified application on the first device.

3. The system of claim 1, wherein the instructions to process the obtained set of user engagement information comprise instructions to process life cycle event information for the specified application on the first device, to determine at least one of a push time and a message format for the current push notification to be delivered.

4. The system of claim 3, wherein the life cycle event information for the specified application on the first device comprises statistics about user interactions with the specified application on the first device aggregated over a specified duration of time.

5. The system of claim 4, wherein the statistics about user interactions with the specified application are determined based on a number of times the specified application program was opened, a number of times the specified application program was initialized, a number of times the specified application program was closed, a number of times the specified application program was foregrounded, and a number of times the specified application program was backgrounded on at least one of the target devices.

6. The system of claim 1, wherein the instructions to deliver the current push notification in accordance with the determined push time and a message format comprise instructions that when executed by the processor causes the processor to:

determine, based on a target device type, the user, a type of the received message, or content of the received message, that the current push notification is to be optimized prior to delivery; and

modify, responsive to the instructions to determine, a time of delivery of the push message to one of the target devices or a presentation format for the current push notification, in accordance with a result of processing the user engagement information.

7. The system of claim 1, wherein the instructions to determine the push time for the current push notification further comprise instructions to determine a time of delivery of the push message to one of the target devices based on a result of processing the user engagement information and based on a density of other push notifications scheduled to be delivered to the target device.

8. The system of claim 1, wherein the instructions to determine the message format for the current push notification further comprise instructions to determine a presentation format for the current push notification, including altering visual display properties or message content of the received message based on a result of processing the user engagement information.

9. The system of claim 1, wherein the instructions to determine the message format for the current push notification further comprise instructions to augment the received message with additional sound signaling, or additional vibrational signaling based on a result of processing the user engagement information.

10. The system of claim 1, wherein the instructions to process the user engagement information includes at least one of association rule learning, cluster analysis, constructive induction, data analysis, decision trees, factor analysis, knowledge discovery, neural nets, predictive analytics, reactive business intelligence, regression, structured data analysis (statistics), and text mining.

11. A computer-implemented method for delivering push notification messages comprising:

receiving, via a specified application executed by a processor, a message to be delivered and destination information, the destination information representing one or more target devices associated with a user to which a current push notification including the message should be delivered via the specified application;

obtaining, by the processor, from a data store, a set of user engagement information, the user engagement information comprising information developed from at least one previous user interaction with the specified application at a first device in the one or more target devices associated with the user;

processing, by the processor, the obtained set of user engagement information to determine at least one of a push time and a message format for the current push notification to be transmitted, and

delivering, via the processor, the current push notification to at least one of the one or more target devices in accordance with the determination.

12. The computer-implemented method of claim 11, wherein the user engagement information includes push information associated with a conversion of a previously sent push notification through an instance of the specified application on the first device.

13. The computer-implemented method of claim 11, wherein the instructions to process the obtained set of user engagement information comprise instructions to process life cycle event information for the specified application on the first device, to determine at least one of a push time and a message format for the current push notification to be delivered.

14. The computer-implemented method of claim 11, wherein the instructions to deliver the current push notification in accordance with the determined push time and a message format comprise instructions that when executed by the processor causes the processor to:

determine, based on a target device type, the user, a type of the received message, or content of the received message, that the current push notification is to be optimized prior to delivery; and

modify, responsive to the instructions to determine, a time of delivery of the push message to one of the target devices or a presentation format for the current push notification, in accordance with a result of processing the user engagement information.

15. The computer-implemented method of claim 11, wherein the instructions to process the user engagement information includes at least one of association rule learning, cluster analysis, constructive induction, data analysis, decision trees, factor analysis, knowledge discovery, neural nets, predictive analytics, reactive business intelligence, regression, structured data analysis (statistics), and text mining.

16. A computer program product for delivering push notifications, the computer program product embodied in a non-transitory computer readable storage medium and comprising computer instructions that when executed by a processor causes the processor to:

receive a message to be delivered via a specified application, and destination information, wherein the destination information represents one or more target devices associated with a user to which a current push notification including the message should be delivered via the specified application,

obtain, from a data store, a set of user engagement information, wherein the user engagement information comprises information developed from at least one previous user interaction with the specified application at a first device in the one or more target devices associated with the user,

process the obtained set of user engagement information to determine at least one of a push time and a message format for the current push notification to be delivered, and

deliver the current push notification to at least one of the one or more target devices in accordance with the determination.

17. The non-transitory computer readable storage medium of claim 16, wherein the user engagement information includes push information associated with a conversion of a previously sent push notification through an instance of the specified application on the first device.

18. The non-transitory computer readable storage medium of claim 16, wherein the instructions to process the obtained set of user engagement information comprise instructions to process life cycle event information for the specified application on the first device, to determine at least one of a push time and a message format for the current push notification to be delivered.

19. The non-transitory computer readable storage medium of claim 16, wherein the instructions to deliver the current push notification in accordance with the determined push time and a message format comprise instructions that when executed by the processor causes the processor to:

determine, based on a target device type, the user, a type of the received message, or content of the received message, that the current push notification is to be optimized prior to delivery; and

modify, responsive to the instructions to determine, a time of delivery of the push message to one of the target devices or a presentation format for the current push notification, in accordance with a result of processing the user engagement information.

20. The non-transitory computer readable storage medium of claim 16, wherein the instructions to process the user engagement information includes at least one of association rule learning, cluster analysis, constructive induction, data analysis, decision trees, factor analysis, knowledge discovery, neural nets, predictive analytics, reactive business intelligence, regression, structured data analysis (statistics), and text mining.