Systems and methods for spacial and temporal experimentation on content effectiveness
First Claim
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1. A computer-implemented method for controlling the display of content on a content delivery channel to mitigate potential confounds and structure an experiment for the content delivery channel, comprising:
- receiving temporal reach data for the content delivery channel;
receiving spatial reach data for the channel for content delivery, wherein the spatial reach data relates to the region in which a content recipient will likely take action after receiving content from the content delivery channel;
receiving content data comprising information about a plurality of different pieces of content;
receiving confound data for at least some of the plurality of different pieces of content, wherein the content comprises rendered files, instructions for procedural generation of content, rules constraining content creation, or elements for use in content creation or percentages of play for content pieces;
receiving randomization constraint data wherein the randomization constraint data comprises at least one of blocking, balancing and counterbalancing;
using a processor of a computer, computing an experimental unit comprising a response area based on the spatial reach data and a response duration based on the temporal reach data, wherein the response area is computed by doubling the data that defines the spatial reach data;
using the processor, assigning a first piece of content from the plurality of different pieces of content, to the experimental unit using the randomization constraint data; and
,using the processor, assigning additional pieces of content from the plurality of different pieces of content to the experimental unit using the randomization constraint data, wherein the additional pieces of content do not confound the first piece of content according to the received confound data; and
distributing the first piece of content and the additional pieces of content to the content delivery channel.
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Abstract
Systems and methods for organizing and controlling the display of content, then measuring the effectiveness of that content in modifying behavior, within a particular temporal and special dimension, so as to minimize or eliminate confounding effects.
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Citations
20 Claims
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1. A computer-implemented method for controlling the display of content on a content delivery channel to mitigate potential confounds and structure an experiment for the content delivery channel, comprising:
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receiving temporal reach data for the content delivery channel; receiving spatial reach data for the channel for content delivery, wherein the spatial reach data relates to the region in which a content recipient will likely take action after receiving content from the content delivery channel; receiving content data comprising information about a plurality of different pieces of content; receiving confound data for at least some of the plurality of different pieces of content, wherein the content comprises rendered files, instructions for procedural generation of content, rules constraining content creation, or elements for use in content creation or percentages of play for content pieces; receiving randomization constraint data wherein the randomization constraint data comprises at least one of blocking, balancing and counterbalancing; using a processor of a computer, computing an experimental unit comprising a response area based on the spatial reach data and a response duration based on the temporal reach data, wherein the response area is computed by doubling the data that defines the spatial reach data; using the processor, assigning a first piece of content from the plurality of different pieces of content, to the experimental unit using the randomization constraint data; and
,using the processor, assigning additional pieces of content from the plurality of different pieces of content to the experimental unit using the randomization constraint data, wherein the additional pieces of content do not confound the first piece of content according to the received confound data; and distributing the first piece of content and the additional pieces of content to the content delivery channel. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A computer-implemented system for displaying content in accordance with temporal and spatial experimental units to mitigate potential confounds and structure an experiment for a content delivery channel, comprising:
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at least one content delivery channel, comprising a plurality of displays; a computer data store having temporal reach factor data and a spatial reach factor data for the content delivery channel, wherein the spatial reach data relates to the region in which a content recipient will likely take action after receiving content from the content delivery channel; information defining a plurality of different content pieces, wherein the information comprises rendered files, instructions for procedural generation of content, rules constraining content creation, or elements for use in content creation or percentages of play for content pieces; a processor communicatively coupled to the data store and configured to execute instructions that; define an experimental unit comprising a response area based on the spatial reach data and a response duration, wherein the response area is computed by doubling the data that defines the spatial reach data; associate channels for content delivery with experimental units; and associate at least some of the content pieces with the experimental units using randomization constraint data, wherein the randomization constraint data comprises at least one of blocking, balancing and counterbalancing, such that pieces of content that confound one another are not assigned to the same experimental unit distributing the first piece of content and the additional pieces of content to the content delivery channel. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification