×

Systems and methods to dynamically generate listings to selectively track user responses

  • US 10,147,099 B2
  • Filed: 12/19/2007
  • Issued: 12/04/2018
  • Est. Priority Date: 07/25/2007
  • Status: Active Grant
First Claim
Patent Images

1. A method comprising:

  • receiving, via a connection server, a request from a user terminal of a user;

    identifying, via a listing generator, a base listing, based in part on a determined geographic region of a detected location of the user terminal, of an advertiser entity in response to the request, the base listing corresponding to the request;

    determining, via the listing generator, a characteristic of the request from the user, the characteristic corresponding to one or more of a time of a day of the request and/or a day of a week of the request;

    identifying, via the listing generator, an availability status of the advertiser entity for receiving a set of one or more types of responses;

    selecting, via the listing generator, a type of response from the set of one or more types of responses for a customized version of the base listing based on the characteristic of the request from the user and the availability status of the advertiser entity to receive communications;

    generating, via the listing generator, the customized version of the base listing, based in part on the determined geographic region, to track a type of response that is responsive to a presentation of the customized version of the base listing;

    providing, via the connection server, visible indicia of the customized version of the base listing for display via a user interface of a display device of the user terminal of the user, and for user interaction with the visible indicia by the user, in response to the request; and

    establishing a real time communication session, via the connection server, by routing a telephone call, via a Voice over Internet Protocol using a Session Initiation Protocol connection, via a session border controller device of the connection server, between a user device of the advertiser entity and the user terminal of the user in response to detection of an indication of a selection of visible content, via the user interface, of a telephonic reference presented in the visible indicia of the base listing.

View all claims
  • 35 Assignments
Timeline View
Assignment View
    ×
    ×