Systems and methods for obtaining and using targeted insights within a digital content and information sharing system

• US 10,147,109 B2
• Filed: 10/06/2014
• Issued: 12/04/2018
• Est. Priority Date: 03/15/2013
• Status: Active Grant

• Current Assignee: Parallel 6, Inc. (ICON PLC)
• Original Assignee: Parallel 6, Inc. (ICON PLC)
• Inventors: Turner, Jr., David W.
• Primary Examiner(s): Hoang, Hieu T
• Application Number:
  US14/507,735
• Publication Number:
  US 20150025937A1
• Time in Patent Office: 1,520 Days
• Field of Search: 705 1473, 705 1466, 705 1451, 705 1458, 705 1457
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/1091 Interfacing with client-server systems or between P2P systems
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal

Abstract

Systems, methods, and computer-readable media for obtaining insight information for a plurality of user devices. In an embodiment, an identification of target location(s) are received from a client. For each of the target location(s), the target location is categorized, and insight algorithm is automatically selected for the target location from a plurality of different insight algorithms based on the categorization of the target location. The selected insight algorithm can be configured to, for each of a plurality of user devices, receive a location of the user device, and determine whether or not to store an event record for the user device based on the location of the user device.

Claims

1. A system comprising:

at least one hardware processor; and

one or more software modules that are configured to, when executed by the at least one hardware processor,

receive an identification of one or more target locations from a client, wherein each of the target locations identifies a predetermined place,

for each of the one or more target locations,

apply at least one of a plurality of categories to the target location, wherein the plurality of categories comprise;

a client location, a competitor location, a sponsor location, or a partner location,

assign a vertical to the target location, wherein the vertical characterizes a type of a market associated with the target location, and

automatically select, for the target location, one insight algorithm from a plurality of different insight algorithms, wherein each of the plurality of different insight algorithms are associated with one or more of the plurality of categories and verticals, wherein each of the plurality of different insight algorithms determines occurrence of an event based on the location of each user device and at least on additional criteria of the event and whether to store event records for a plurality of user devices based on the location of each user device in view of the associated at least one of the plurality of categories and vertical, and wherein the selected insight algorithm is based on the applied at least one of the plurality of categories and the vertical of the target location;

detect a location of the user device;

determine a presence of a user device in one of the one or more target locations based on the detected location of the user device;

determine occurrence of an event with the insights algorithm of the one of the one or more target locations when the user device is present at the one of the one or more target locations and when at least on additional criteria of the event is met;

determine to store event records relating to the determined occurrence of the event according to the insight algorithm selected for the one of the one or more target locations; and

generate a reportable insight based on the presence of the user device in the one of the one or more target locations according to an insight algorithm associated with the one of the one or more target locations, wherein the reportable insight identifies when the user device is in the one of the one or more target locations.

2. The system of claim 1, wherein the one or more software modules are further configured to:

receive content,

associate the one or more target locations with the content, and

for each of the plurality of user devices,

receive the location of the user device,

determine whether or not the location of user device corresponds to at least one of the one or more target locations,

when the location of the user device corresponds to at least one of the one or more target locations, transmit the content to the user device, and,

when the location of the user device does not correspond to any of the one or more target locations, not transmit the content to the user device.

3. The system of claim 2, wherein the one or more target locations comprise a latitude-longitude coordinate, and wherein determining whether or not the location of the user device corresponds to at least one of the one or more target locations comprises determining whether or not the location of the user device is within a predefined radius of the latitude-longitude coordinate.

4. The system of claim 2, wherein the one or more software modules are further configured to:

communicate with a client application on at least one of the plurality of user devices, wherein the client application is configured to receive the content and, in response to an operation of a user of the at least one user device, share the content on one or more social media sites, and,

when the content is shared from the client application, award an incentive to a user of the at least one user device.

5. The system of claim 4, wherein the incentive is one or more loyalty points.

6. The system of claim 5, wherein the one or more software modules are further configured to:

receive a plurality of content, and

assign one or more loyalty points to each of the plurality of content.

7. The system of claim 4, wherein the one or more software modules are further configured to disable sharing of the content from the client application.

8. The system of claim 1, wherein determining whether or not to store an event record for the user device is further based on a duration that the user device remains at a location corresponding to the target location.

9. The system of claim 1, wherein determining whether or not to store an event record for the user device is further based on whether or not the location of the user device is within a predefined radius of a home location associated with the user device.

10. The system of claim 1, wherein the event record comprises demographic information for a user of the user device.

11. A method comprising using at least one hardware processor to:

receive an identification of one or more target locations from a client;

for each of the one or more target locations, wherein each of the target locations identifies a predetermined place;

apply at least one of a plurality of categories to the target location, wherein the the plurality of categories comprise;

a client location, a competitor location, a sponsor location, or a partner location;

assign a vertical to the target location, wherein the vertical characterizes a type of a market associated with the target location; and

automatically select, for the target location, one insight algorithm from a plurality of different insight algorithms, wherein each of the plurality of different insight algorithms are associated with one or more of the plurality of categories and verticals, wherein each of the plurality of different insight algorithms determines occurrence of an event based on the location of each user device and at least on additional criteria of the event and whether to store event records for a plurality of user devices based on the location of each user device in view of the associated at least one of the plurality of categories and vertical, wherein the selected insight algorithm is based on the applied at least one of the plurality of categories and vertical of the target location;

detect a location of the user device;

determine a presence of a user device in one of the one or more target locations based on the detected location of the user device;

determine occurrence of an event with the insights algorithm of the one of the one or more target locations when the user device is present at the one of the one or more target location and when at least on additional criteria of the event is met;

determine to store event records relating to the determined occurrence of the event according to the insight algorithm selected for the one of the one or more target locations; and

generate a reportable insight based on the presence of the user device at the one of the one or more target locations according to an insight algorithm associated with the one of the one or more target locations, wherein the reportable insight identifies when the user device is in the one of the one or more target locations.

12. The method of claim 11, further comprising using the at least one hardware processor to:

receive content;

associate the one or more target locations with the content; and

,

for each of the plurality of user devices,

receive the location of the user device,

determine whether or not the location of user device corresponds to at least one of the one or more target locations,

when the location of the user device corresponds to at least one of the one or more target locations, transmit the content to the user device, and,

when the location of the user device does not correspond to any of the one or more target locations, not transmit the content to the user device.

13. The method of claim 12, wherein the one or more target locations comprise a latitude-longitude coordinate, and wherein determining whether or not the location of the user device corresponds to at least one of the one or more target locations comprises determining whether or not the location of the user device is within a predefined radius of the latitude-longitude coordinate.

14. The method of claim 12, further comprising using the at least one hardware processor to:

communicate with a client application on at least one of the plurality of user devices, wherein the client application is configured to receive the content and, in response to an operation of a user of the at least one user device, share the content on one or more social media sites, and,

when the content is shared from the client application, award an incentive to a user of the at least one user device.

15. The method of claim 14, wherein the incentive is one or more loyalty points.

16. The method of claim 15, further comprising using the at least one hardware processor to:

receive a plurality of content, and

assign one or more loyalty points to each of the plurality of content.

17. The method of claim 14, further comprising disabling sharing of the content from the client application.

18. The method of claim 11, wherein determining whether or not to store an event record for the user device is further based on a duration that the user device remains at a location corresponding to the target location.

19. The method of claim 11, wherein determining whether or not to store an event record for the user device is further based on whether or not the location of the user device is within a predefined radius of a home location associated with the user device.

20. A non-transitory computer-readable medium having instructions stored thereon, wherein the instructions, when executed by a processor, cause the processor to:

receive an identification of one or more target locations from a client, wherein each of the target locations identify a predetermined place;

apply at least one of a plurality of categories to each of the one or more target locations, wherein the plurality of categories comprise;

a client location, a competitor location, a sponsor location, or a partner location;

assign a vertical to the target location, wherein the vertical characterizes a type of a market associated with the target location; and

automatically select, for the target location, one insight algorithm from a plurality of different insight algorithms, wherein each of the plurality of different insight algorithms are associated with one or more of the plurality of categories and verticals, wherein each of the plurality of different insight algorithms determines occurrence of an event based on the location of each user device and at least on additional criteria of the event and whether to store event records for a plurality of user devices based on the location of each user device in view of the associated at least one of the plurality of categories and vertical, wherein the selected insight algorithm is based on the applied at least one of the plurality of categories and vertical of the target location;

detect a location of the user device;

determine a presence of a user device in one of the one or more target locations based on the detected location of the user device;

determine occurrence of an event with the insights algorithm of the one of the one or more target locations when the user device is present at the one of the one or more target locations and when at least on additional criteria of the event is met;

determine to store event records relating to the determined occurrence of the event according to the insight algorithm selected for the one of the one or more target locations; and

generate a reportable insight based on the presences of the user device at the one of the one or more target locations according to an insight algorithm associated with the one of the one or more target locations, wherein the reportable insight identifies when the user device is in the one of the one or more target locations.