Methods and apparatus to correct audience measurement data
First Claim
1. A method comprising:
- logging a plurality of impressions at a first server of a first entity based on receiving a plurality of first network communications at the first server of the first entity from first client devices and second client devices, a first quantity of the impressions indicative of accesses to media at the first client devices, and a second quantity of the impressions indicative of accesses to the media at the second client devices;
instructing the first and second client devices, via redirect network communications, to send third network communications to a second server of a database proprietor, the third network communications to be indicative of the accesses to the media at the first and second client devices, the first client devices not including database proprietor identifiers for use by the database proprietor to identify subscribers registered with the database proprietor, the second client devices including the database proprietor identifiers for use by the database proprietor to identify subscribers registered with the database proprietor;
determining, by executing an instruction with a processor, a missing-audience factor based on the first quantity of the impressions logged by the first server for the first client devices not including the database proprietor identifiers, and based on the second quantity of the impressions logged by the first server for the second client devices including the database proprietor identifiers;
accessing a unique audience size of database proprietor subscribers exposed to the media, the unique audience size of the database proprietor subscribers generated by a process of the second server of the database proprietor based on a third quantity of impressions corresponding to the second client devices including the database proprietor identifiers exclusive of a fourth quantity of impressions corresponding to the first client devices not including the database proprietor identifiers; and
applying, by executing an instruction with the processor, the missing-audience factor to the unique audience size of the database proprietor subscribers exposed to the media to produce a coverage-corrected unique audience size that corrects the process of the second server of the database proprietor by using the coverage-corrected unique audience size to represent the first and second client devices in place of the unique audience size that corresponds to the second client devices exclusive of the first client devices.
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Accused Products
Abstract
An example involves determining a missing-audience factor based on first impressions corresponding to first client devices that do not have database proprietor (DP) identifiers for use by a DP to identify subscribers registered with the DP, and based on second impressions corresponding to second client devices that do have the DP identifiers used by the DP to identify subscribers registered with the DP. The first impressions represent accesses to media via the first client devices. The second impressions represent access to the media via the second client devices. The example involves determining a coverage-corrected unique audience (CCUA) size based on the missing-audience factor and a UA size of DP subscribers exposed to the media. The UA size is determined based on impressions logged by the DP. The CCUA size corresponds to impressions logged by the DP and not logged by the DP.
287 Citations
27 Claims
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1. A method comprising:
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logging a plurality of impressions at a first server of a first entity based on receiving a plurality of first network communications at the first server of the first entity from first client devices and second client devices, a first quantity of the impressions indicative of accesses to media at the first client devices, and a second quantity of the impressions indicative of accesses to the media at the second client devices; instructing the first and second client devices, via redirect network communications, to send third network communications to a second server of a database proprietor, the third network communications to be indicative of the accesses to the media at the first and second client devices, the first client devices not including database proprietor identifiers for use by the database proprietor to identify subscribers registered with the database proprietor, the second client devices including the database proprietor identifiers for use by the database proprietor to identify subscribers registered with the database proprietor; determining, by executing an instruction with a processor, a missing-audience factor based on the first quantity of the impressions logged by the first server for the first client devices not including the database proprietor identifiers, and based on the second quantity of the impressions logged by the first server for the second client devices including the database proprietor identifiers; accessing a unique audience size of database proprietor subscribers exposed to the media, the unique audience size of the database proprietor subscribers generated by a process of the second server of the database proprietor based on a third quantity of impressions corresponding to the second client devices including the database proprietor identifiers exclusive of a fourth quantity of impressions corresponding to the first client devices not including the database proprietor identifiers; and applying, by executing an instruction with the processor, the missing-audience factor to the unique audience size of the database proprietor subscribers exposed to the media to produce a coverage-corrected unique audience size that corrects the process of the second server of the database proprietor by using the coverage-corrected unique audience size to represent the first and second client devices in place of the unique audience size that corresponds to the second client devices exclusive of the first client devices. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. An apparatus comprising:
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an impressions collector, implemented in a circuit, to; log a plurality of impressions at a first server of a first entity based on receiving a plurality of first network communications at the first server of the first entity from first client devices and second client devices, a first quantity of the impressions indicative of accesses to media at the first client devices, and a second quantity of the impressions indicative of accesses to the media at the second client devices; and instruct the first and second client devices, via redirect network communications, to send third network communications to a second server of a database proprietor, the third network communications to be indicative of the accesses to the media at the first and second client devices, the first client devices not including database proprietor identifiers for use by the database proprietor to identify subscribers registered with the database proprietor, the second client devices including the database proprietor identifiers for use by the database proprietor to identify subscribers registered with the database proprietor; a missing-audience factor determiner to determine a missing-audience factor via a processor based on the first quantity of the impressions logged by the first server for the first client devices not including database proprietor identifiers, and based on the second quantity of the impressions logged by the first server for the second client devices including the database proprietor identifiers; and a unique audience size corrector to; access a unique audience size of database proprietor subscribers exposed to the media, the unique audience size of the database proprietor subscribers generated by a process of the second server of the database proprietor based on a third quantity of impressions corresponding to the second client devices including the database proprietor identifiers exclusive of a fourth quantity of impressions corresponding to the first client devices not including the database proprietor identifiers; and apply, by executing an instruction with the processor, the missing-audience factor to the unique audience size of the database proprietor subscribers exposed to the media to produce a coverage-corrected unique audience size that corrects the process of the second server of the database proprietor by using the coverage-corrected unique audience size to represent the first and second client devices in place of the unique audience size that corresponds to the second client devices exclusive of the first client devices. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A non-transitory computer readable storage medium comprising instructions that, when executed, cause a processor to at least:
- log a plurality of impressions at a first server of a first entity based on receiving a plurality of first network communications at the first server of the first entity from first client devices and second client devices, a first quantity of the impressions indicative of accesses to media at the first client devices, and a second quantity of the impressions indicative of accesses to the media at the second client devices;
instruct the first and second client devices, via redirect network communications, to send third network communications to a second server of a database proprietor, the third network communications to be indicative of the accesses to the media at the first and second client devices, the first client devices not including database proprietor identifiers for use by the database proprietor to identify subscribers registered with the database proprietor, the second client devices including the database proprietor identifiers for use by the database proprietor to identify subscribers registered with the database proprietor; determine a missing-audience factor based on the first quantity of the impressions logged by the first server for the first client devices not including the database proprietor identifiers, and based on the second quantity of the impressions logged by the first server for the second client devices including the database proprietor identifiers; access a unique audience size of database proprietor subscribers exposed to the media, the unique audience size of the database proprietor subscribers generated by a process of the second server of the database proprietor based on a third quantity of impressions corresponding to the second client devices including the database proprietor identifiers exclusive of a fourth quantity of impressions corresponding to the first client devices not including the database proprietor identifiers; and apply, by executing an instruction with the processor, the missing-audience factor to the unique audience size of the database proprietor subscribers exposed to the media to produce a coverage-corrected unique audience size that corrects the process of the second server of the database proprietor by using the coverage-corrected unique audience size to represent the first and second client devices in place of the unique audience size that corresponds to the second client devices exclusive of the first client devices. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27)
- log a plurality of impressions at a first server of a first entity based on receiving a plurality of first network communications at the first server of the first entity from first client devices and second client devices, a first quantity of the impressions indicative of accesses to media at the first client devices, and a second quantity of the impressions indicative of accesses to the media at the second client devices;
Specification