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Content tracking

  • US 10,147,116 B2
  • Filed: 07/16/2008
  • Issued: 12/04/2018
  • Est. Priority Date: 07/17/2007
  • Status: Active Grant
First Claim
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1. A method for tracking selected advertising content embedded in messages transmitted in a mobile communication network, the method comprising:

  • maintaining, in a database, predefined identifying information pertaining to the selected advertising content to be tracked between a first user and one or more receivers, said identifying information being maintained independently of user information associated with the selected advertising content;

    delivering the selected advertising content to the first user;

    intercepting, at a server having processor and executable computer programming code, a message transmitted over the mobile communication network from the first user to the one or more receivers;

    the executable computer programming code adapted for comparing content of said message with said predefined identifying information pertaining to the selected advertising content to be tracked between the first user and the one or more receivers;

    if a match is not obtained in said comparing step, the code adapted for concluding that said message does not comprise the selected advertising content to be tracked and attaching additional content to the message before forwarding the message to the one or more receivers;

    responsive to obtaining at least partial match in said step of comparing, the code adapted for concluding that said message comprises the selected advertising content to be tracked, forwarding said message to the one or more receivers, and tracking the selected advertising content of said message from the first user to the one or more receivers,said predefined identifying information pertains to at least one characteristic of the selected advertising content to be tracked and said comparison is conducted by comparing characteristics of the content of said intercepted message to said at least one characteristic of the selected advertising content to be tracked, wherein said at least one characteristic of the selected advertising content to be tracked comprises a watermark of the selected advertising content to be tracked, and a checksum, and wherein said comparison uses computation of word-levenshtein distances; and

    logging user information associated with at least one of the first user and the one or more receivers of the intercepted message in a user profile database in response to obtaining at least partial match of the message content and the predefined identifying information pertaining to the selected advertising content to be tracked.

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