Theme based advertising

• US 10,147,119 B2
• Filed: 12/09/2015
• Issued: 12/04/2018
• Est. Priority Date: 03/24/2008
• Status: Active Grant

• Current Assignee: AT&T Mobility II LLC (AT&T, Inc.)
• Original Assignee: AT&T Mobility II LLC (AT&T, Inc.)
• Inventors: Sennett, DeWayne Allan, Daly, Brian Kevin
• Primary Examiner(s): Wong, Warner
• Application Number:
  US14/963,590
• Publication Number:
  US 20160092928A1
• Time in Patent Office: 1,091 Days
• Field of Search: 370252, 370310-350, 705 144, 705 1449, 705 145, 705 1451, 705 1458, 705 1462, 705 1463, 705 1464, 705 1466, 705 1467, 705 1469
• CPC Class Codes: G06Q 20/24 Credit schemes, i.e. "pay after"
• CPC Class Codes: G06Q 20/3223 Realising banking transactions through M-devices
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/30 Services specially adapted for particular environments, situations or purposes

Abstract

Various embodiments of the present disclosure are related to leveraging mobility management techniques implemented in mobile networks to distribute advertisements to mobile devices. In certain embodiments of the present disclosure, based on the location of a mobile device, an advertisement is provided for a service associated with the location of the mobile device, wherein the advertisement includes a map of a path from the location of the mobile device to a location of a service provider of the service associated with the location of the mobile device. If a user is interested in the service that is offered in the advertisement, they can initiate a purchase procedure.

Claims

1. A mobile device that facilitates electronic selection and payment of services, the mobile device comprising:

a processor; and

memory coupled to the processor, the memory comprising executable instructions stored thereon that when executed by the processor cause the processor to effectuate operations comprising;

receiving a broadcast control channel signal from a base station, wherein the broadcast control channel signal comprises location area code information, wherein the location area code information comprises a list of location area codes that indicate whether advertisements associated with particular area codes, remote to the base station, will be stored in memory of the mobile device rather than temporary storage as the broadcast control channel is parsed;

matching the location area code information with a first location area code associated with the mobile device;

based on the matching of the location area code information, storing the advertisements;

receiving an indication of connecting with a new mobile switching center for the mobile device;

based on;

the indication of connecting with the new mobile switching center, and

an indication of the mobile device being located near a sporting event during a start time and an end time associated with the sporting event,

displaying a first advertisement of the stored advertisements, wherein the stored advertisements comprise advertisements for one or more transportation services;

receiving an indication of a selection of the first advertisement of the one or more transportation services;

based on the indication of the selection of the first advertisement, rendering a user interface on the mobile device for a purchase of a first transportation service of the one or more transportation services;

receiving a selection of the first transportation service for purchase; and

responsive to receiving the selection of the first transportation service;

determining a location of the mobile device; and

displaying the location of the mobile device and a location of a vehicle associated with the first transportation service on a map.

2. The mobile device of claim 1, the operations further comprising using stored user payment information managed by a network service provider of the mobile device to pay for the service.

3. The mobile device of claim 2, wherein the stored user payment information comprises a credit card number.

4. The mobile device of claim 1, the operations further comprising crediting payment of the first transportation service to a bill for the mobile device serviced by a network service provider.

12. The mobile device of claim 1, wherein the first advertisement is received on a broadcast control channel from a base station.

5. A method comprising:

receiving a broadcast control channel signal from a base station, wherein the broadcast control channel signal comprises location area code information, wherein the location area code information comprises a list of location area codes that indicate whether advertisements associated with particular area codes, remote to the base station, will be stored in memory of the mobile device rather than temporary storage as the broadcast control channel is parsed;

matching the location area code information with a first location area code associated with the mobile device;

based on the matching of the location area code information, storing the advertisements;

receiving an indication of connecting with a new mobile switching center for the mobile device;

based on;

the indication of connecting with the new mobile switching center, and

an indication of the mobile device being located near a sporting event during a start time and an end time associated with the sporting event,

displaying a first advertisement of the stored advertisements, wherein the stored advertisements comprise advertisements for one or more transportation services;

receiving an indication of a selection of a first advertisement of the one or more transportation services;

based on the indication of the selection of the first advertisement, rendering a user interface on a mobile device for a purchase of a first transportation service of the one or more transportation services;

receiving a selection of the first transportation service for purchase; and

responsive to receiving the selection of the first transportation service

determining a location of the mobile device; and

displaying the location of the mobile device and a location of a vehicle associated with the first transportation service.

6. The method of claim 5, further comprising in response to receiving the selection, receiving a confirmation message, wherein the confirmation message comprises a map that includes directions to the location of the vehicle.

7. The method of claim 5, the method further comprising using stored user payment information managed by a network service provider of the mobile device to pay for the service.

8. The method of claim 7, wherein the stored user payment information comprises a credit card number.

9. The method of claim 5, the method further comprising crediting payment of the service to a bill for the mobile device serviced by a network service provider.

10. A computer readable storage medium that is not a propagating signal, the computer readable storage medium comprising executable instructions that when executed by a processor cause the processor to effectuate operations comprising:

receiving a broadcast control channel signal from a base station, wherein the broadcast control channel signal comprises location area code information, wherein the location area code information comprises a list of location area codes that indicate whether advertisements associated with particular area codes, remote to the base station, will be stored in memory of the mobile device rather than temporary storage as the broadcast control channel is parsed;

matching the location area code information with a first location area code associated with the mobile device;

based on the matching of the location area code information, storing the advertisements;

based on;

an indication of a mobile device being located near a sporting event during a start time and an end time associated with the sporting event,

displaying a first advertisement of the stored advertisements, wherein the stored advertisements comprise advertisements for one or more transportation services;

receiving an indication of a selection the first advertisement of the one or more transportation services;

based on the indication of the selection of the first advertisement, rendering a user interface on the mobile device for a purchase of a first transportation service of the one or more transportation services;

receiving a selection of the first transportation service for purchase; and

responsive to receiving the selection of the first transportation service

determining a location of the mobile device; and

displaying the location of the mobile device and a location of a vehicle associated with the first transportation service.

11. The computer readable storage medium of claim 10, the operations further comprising in response to receiving the selection, receiving a confirmation message, wherein the confirmation message comprises a map that includes directions to the location of the vehicle.