×

Press release distribution system

DC CAFC
  • US 10,147,121 B2
  • Filed: 03/31/2017
  • Issued: 12/04/2018
  • Est. Priority Date: 06/29/2006
  • Status: Active Grant
First Claim
Patent Images

1. A method of displaying sponsored posts among a plurality of non-sponsored posts on one or more web pages, the method comprising:

  • electronically receiving one or more sponsored posts over a communications network, wherein the sponsored post is directed to a particular user or user type;

    electronically displaying the sponsored post among the non-sponsored posts on the web page;

    electronically tracking user data or activity with respect to the sponsored post, the data or activity comprising one or more of impressions, clicks, click-through rate, or user actions;

    wherein the sponsored post is not a banner advertisement or a static header,wherein when the sponsored post is displayed, it is displayed separately from any banner advertisement and contiguously together with at least some of the non-sponsored posts appearing on the web page to scroll together with the at least some of the non-sponsored post such that the sponsored post is in a fixed position relative to at least some of the contiguously displayed non-sponsored posts,wherein the sponsored post includes at least one of video or image content;

    wherein a time period during which the sponsored post is posted is limited,wherein a frequency at which the sponsored post is displayed for the user or user type is limited, andwherein a plurality of features of the sponsored post are the same as a corresponding plurality of features of the contiguous non-sponsored posts, and at least one feature of the sponsored post differs from or is in addition to the corresponding feature of the non-sponsored posts in order to distinguish the sponsored posts from the non-sponsored posts.

View all claims
  • 7 Assignments
Timeline View
Assignment View
    ×
    ×