Press release distribution system
DC CAFCFirst Claim
1. A method of displaying sponsored posts among a plurality of non-sponsored posts on one or more web pages, the method comprising:
- electronically receiving one or more sponsored posts over a communications network, wherein the sponsored post is directed to a particular user or user type;
electronically displaying the sponsored post among the non-sponsored posts on the web page;
electronically tracking user data or activity with respect to the sponsored post, the data or activity comprising one or more of impressions, clicks, click-through rate, or user actions;
wherein the sponsored post is not a banner advertisement or a static header,wherein when the sponsored post is displayed, it is displayed separately from any banner advertisement and contiguously together with at least some of the non-sponsored posts appearing on the web page to scroll together with the at least some of the non-sponsored post such that the sponsored post is in a fixed position relative to at least some of the contiguously displayed non-sponsored posts,wherein the sponsored post includes at least one of video or image content;
wherein a time period during which the sponsored post is posted is limited,wherein a frequency at which the sponsored post is displayed for the user or user type is limited, andwherein a plurality of features of the sponsored post are the same as a corresponding plurality of features of the contiguous non-sponsored posts, and at least one feature of the sponsored post differs from or is in addition to the corresponding feature of the non-sponsored posts in order to distinguish the sponsored posts from the non-sponsored posts.
7 Assignments
Litigations
1 Petition
Accused Products
Abstract
A press release distribution system provides press release and other news to forum sites as posts. The forum software that runs at forum sites includes press release interface software or is adapted to receive press release interface plug-in modules for interfacing with the press release distribution system. The press release interface software or plug-in module may also monitor and/or analyze user data of forum members and/or forum activities of the users. The monitored user data and forum activities may be provided to the press release distribution system for analysis and generation of user profiles. Using the result of the analysis (e.g., user profiles), the press release distribution system can target particular users or forums to direct the press releases, news, or advertisements for most effective advertising campaign.
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Citations
18 Claims
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1. A method of displaying sponsored posts among a plurality of non-sponsored posts on one or more web pages, the method comprising:
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electronically receiving one or more sponsored posts over a communications network, wherein the sponsored post is directed to a particular user or user type; electronically displaying the sponsored post among the non-sponsored posts on the web page; electronically tracking user data or activity with respect to the sponsored post, the data or activity comprising one or more of impressions, clicks, click-through rate, or user actions; wherein the sponsored post is not a banner advertisement or a static header, wherein when the sponsored post is displayed, it is displayed separately from any banner advertisement and contiguously together with at least some of the non-sponsored posts appearing on the web page to scroll together with the at least some of the non-sponsored post such that the sponsored post is in a fixed position relative to at least some of the contiguously displayed non-sponsored posts, wherein the sponsored post includes at least one of video or image content; wherein a time period during which the sponsored post is posted is limited, wherein a frequency at which the sponsored post is displayed for the user or user type is limited, and wherein a plurality of features of the sponsored post are the same as a corresponding plurality of features of the contiguous non-sponsored posts, and at least one feature of the sponsored post differs from or is in addition to the corresponding feature of the non-sponsored posts in order to distinguish the sponsored posts from the non-sponsored posts. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system configured to distribute advertisements as sponsored posts for display among non-sponsored posts, the distribution system comprising:
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one or more servers configured to; distribute sponsored posts on behalf of one or more advertisers over a communications network to one or more web pages over the communications network; display the sponsored posts among the non-sponsored posts on the web page; monitor user data or user activity directed to the sponsored posts; and utilize a particular one of the monitored user data or user activity to deliver a specific advertisement in a form of the sponsored post to a particular user or user type, and to track one or more of impressions, clicks, click-through rate, or user actions with respect to the sponsored post, wherein the sponsored post includes image or video content, and wherein the sponsored post is not a banner advertisement or a static header, the one or more servers further configured to display the sponsored post separately from any banner advertisement or static header on the page, embed the sponsored post contiguously together with at least some of the non-sponsored posts on the page, enable the sponsored post to scroll together with the at least some of the non-sponsored posts on the page, and place the sponsored post in a fixed position relative to the contiguous non-sponsored posts on the page, wherein a plurality of features of the sponsored posts are the same as a corresponding plurality of features of the contiguous non-sponsored posts, and at least one feature of the sponsored post differs from or is in addition to the corresponding feature of the non-sponsored posts in order to distinguish the sponsored posts from the non-sponsored posts. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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Specification