Methods and systems for generating electronic messages based upon dynamic content

• US 10,148,603 B2
• Filed: 07/09/2013
• Issued: 12/04/2018
• Est. Priority Date: 07/12/2012
• Status: Active Grant

• Current Assignee: Salesforce.com, Inc.
• Original Assignee: Salesforce.com, Inc.
• Inventors: Ye, Alex, Wong, Fang, Savla, Pallavi
• Primary Examiner(s): Srivastava, Vivek
• Assistant Examiner(s): Bukhari, Sibte
• Application Number:
  US13/937,895
• Publication Number:
  US 20140019564A1
• Time in Patent Office: 1,974 Days
• Field of Search: 709206
• CPC Class Codes: H04L 51/06 Message adaptation to terminal or network requirements
• CPC Class Codes: H04L 51/066 Format adaptation, e.g. format conversion or compression

Abstract

Systems and methods are provided for dynamic electronic message content. A first template is associated with a first electronic message service provider, and a second template is associated with a second electronic message service provider. The first template is incompatible with the second electronic message service provider and/or the second template is incompatible with the first electronic message service provider. Dynamic content for electronic messages is stored in a database accessible by the first electronic message service provider and the second electronic message service provider. The dynamic content includes electronic message addresses associated with intended recipients of the electronic messages. The first electronic message service provider is instructed to generate a set of electronic messages based on the dynamic content, wherein the first electronic message service provider uses the first template to generate the set of electronic messages.

Claims

1. An apparatus comprising:

a processor; and

a non-transitory computer readable medium storing a plurality of instructions, which when executed, cause the one or more processors to;

create a mapping table that maps a plurality of electronic message templates for sending electronic messages to corresponding electronic service providers that enable one-to-many communication, the mapping table including an association between a first template and a first provider of a plurality of electronic message service providers and an association between a second template with a second provider of the plurality of electronic message service providers, the first template being incompatible with the second provider and the second template being incompatible with the first provider;

store dynamic content for electronic messages and the mapping table in a database accessible by the plurality of electronic message service providers, the dynamic content including a plurality of electronic message addresses associated with intended recipients of the electronic messages;

cause the first electronic message service provider to generate a first set of electronic messages directed to a first set of the intended recipients by integrating a first set of the dynamic content into the first template referenced in the mapping table for the first electronic message service provider; and

cause the first electronic message service provider to transmit the first set of electronic messages to the set of intended recipients.

2. The apparatus of claim 1, wherein the plurality of instructions, when executed, further cause the one or more processors to:

cause the second electronic message service provider to generate a second set of electronic messages directed to a second set of the intended recipients by integrating a second set of the dynamic content into the second template referenced in the mapping table for the second electronic message service provider; and

cause the second electronic message service provider to transmit the second set of electronic messages to the second set of intended recipients.

3. The apparatus of claim 1, wherein causing the second electronic message service provider to generate the second set of electronic messages occurs after causing the first electronic message service provider to generate the first set of electronic messages.

4. The apparatus of claim 1, wherein the plurality of instructions, when executed, further cause the one or more processors to:

update the mapping table to include an association between a third template with a third electronic message service provider of the plurality of electronic message service providers, the third template being incompatible with the first electronic message service provider and the second electronic message service provider; and

cause the third electronic message service provider to generate a third set of electronic messages directed to a third set of the intended recipients by integrating a third set of the dynamic content into the third template referenced in the mapping table for the third electronic message service provider; and

cause the third electronic message service provider to transmit the third set of electronic messages to the third set of intended recipients.

5. A non-transitory computer readable storage medium carrying one or more sequences of instructions for dynamic electronic message content, which instructions, when executed by one or more processors, cause the one or more processors to carry out the steps of:

creating a mapping table that maps a plurality of electronic message templates for sending electronic messages to corresponding electronic service providers that enable one-to-many communication, the mapping table including an association between a first template and a first provider of a plurality of electronic message service providers and an association between a second template with a second provider of the plurality of electronic message service providers, the first template being incompatible with the second provider and the second template being incompatible with the first provider;

storing dynamic content for electronic messages and the mapping table in a database accessible by the plurality of electronic message service providers, the dynamic content including a plurality of electronic message addresses associated with intended recipients of the electronic messages;

causing the first electronic message service provider to generate a first set of electronic messages directed to a first set of the intended recipients by integrating a first set of the dynamic content into the first template referenced in the mapping table for the first electronic message service provider; and

causing the first electronic message service provider to transmit the first set of electronic messages to the set of intended recipients.

6. The non-transitory computer readable storage medium of claim 5, further comprising the steps of:

causing the second electronic message service provider to generate a second set of electronic messages directed to a second set of the intended recipients by integrating a second set of the dynamic content into the second template referenced in the mapping table for the second electronic message service provider; and

causing the second electronic message service provider to transmit the second set of electronic messages to the second set of intended recipients.

7. The non-transitory computer readable storage medium of claim 5, wherein causing the second electronic message service provider to generate the second set of electronic messages occurs after causing the first electronic message service provider to generate the first set of electronic messages.

8. The non-transitory computer readable storage medium of claim 5, further comprising the steps of:

updating the mapping table to include an association between a third template with a third electronic message service provider of the plurality of electronic message service providers, the third template being incompatible with the first electronic message service provider and the second electronic message service provider; and

causing the third electronic message service provider to generate a third set of electronic messages directed to a third set of the intended recipients by integrating a third set of the dynamic content into the third template referenced in the mapping table for the third electronic message service provider; and

causing the third electronic message service provider to transmit the third set of electronic messages to the third set of intended recipients.

9. A method for dynamic electronic message content, the method comprising:

creating a mapping table that maps a plurality of electronic message templates for sending electronic messages to corresponding electronic service providers that enable one-to-many communication, the mapping table including an association between a first template and a first provider of a plurality of electronic message service providers and an association between a second template with a second provider of the plurality of electronic message service providers, the first template being incompatible with the second provider and the second template being incompatible with the first provider;

storing dynamic content for electronic messages and the mapping table in a database accessible by the plurality of electronic message service providers, the dynamic content including a plurality of electronic message addresses associated with intended recipients of the electronic messages;

causing the first electronic message service provider to generate a first set of electronic messages directed to a first set of the intended recipients by integrating a first set of the dynamic content into the first template referenced in the mapping table for the first electronic message service provider; and

causing the first electronic message service provider to transmit the first set of electronic messages to the set of intended recipients.

10. The method of claim 9, the method further comprising:

causing the second electronic message service provider to generate a second set of electronic messages directed to a second set of the intended recipients by integrating a second set of the dynamic content into the second template referenced in the mapping table for the second electronic message service provider; and

causing the second electronic message service provider to transmit the second set of electronic messages to the second set of intended recipients.

11. The method of claim 9, wherein causing the second electronic message service provider to generate the second set of electronic messages occurs after causing the first electronic message service provider to generate the first set of electronic messages.

12. The method of claim 9, the method further comprising:

updating the mapping table to include an association between a third template with a third electronic message service provider of the plurality of electronic message service providers, the third template being incompatible with the first electronic message service provider and the second electronic message service provider; and

causing the third electronic message service provider to generate a third set of electronic messages directed to a third set of the intended recipients by integrating a third set of the dynamic content into the third template referenced in the mapping table for the third electronic message service provider; and

causing the third electronic message service provider to transmit the third set of electronic messages to the third set of intended recipients.

13. A method for transmitting code for dynamic electronic message content, the method comprising:

transmitting code to create a mapping table that maps a plurality of electronic message templates for sending electronic messages to corresponding electronic service providers that enable one-to-many communication, the mapping table including an association between a first template and a first provider of a plurality of electronic message service providers and an association between a second template with a second provider of the plurality of electronic message service providers, the first template being incompatible with the second provider and the second template being incompatible with the first provider;

transmitting code to store dynamic content for electronic messages and the mapping table in a database accessible by the plurality of electronic message service providers, the dynamic content including a plurality of electronic message addresses associated with intended recipients of the electronic messages;

transmitting code to cause the first electronic message service provider to generate a first set of electronic messages directed to a first set of the intended recipients by integrating a first set of the dynamic content into the first template referenced in the mapping table for the first electronic message service provider; and

transmitting code to cause the first electronic message service provider to transmit the first set of electronic messages to the set of intended recipients.

14. The method for transmitting code of claim 13, the method further comprising:

transmitting code to cause the second electronic message service provider to generate a second set of electronic messages directed to a second set of the intended recipients by integrating a second set of the dynamic content into the second template referenced in the mapping table for the second electronic message service provider; and

transmitting code to cause the second electronic message service provider to transmit the second set of electronic messages to the second set of intended recipients.

15. The method for transmitting code of claim 13, wherein transmitting code to cause the second electronic message service provider to generate the second set of electronic messages occurs after transmitting code to cause the first electronic message service provider to generate the first set of electronic messages.

16. The method for transmitting code of claim 13, the method further comprising:

transmitting code to update the mapping table to include an association between a third template with a third electronic message service provider of the plurality of electronic message service providers, the third template being incompatible with the first electronic message service provider and the second electronic message service provider; and

transmitting code to cause the third electronic message service provider to generate a third set of electronic messages directed to a third set of the intended recipients by integrating a third set of the dynamic content into the third template referenced in the mapping table for the third electronic message service provider; and

transmitting code to cause the third electronic message service provider to transmit the third set of electronic messages to the third set of intended recipients.