Informational and advertiser links for use in web mapping services
First Claim
Patent Images
1. A computer-implemented method comprising:
- obtaining, by one or more street-view display servers of a content management system that includes (i) an image database, (ii) the one or more street-view display servers, and (iii) one or more bidding servers, a panoramic image, wherein the panoramic image is a street-level image corresponding to a particular geographic location;
comparing, by the one or more bidding servers of the content management system, an image feature of the panoramic image with an image in the image database that a sponsor has previously associated with additional content that is not presented in the panoramic image, wherein the additional content that is associated with the image feature comprises at least one of an advertisement, a review, a rating, a geographical location, or a link to a website;
identifying, by the one or more bidding servers of the content management system and based on comparing the image feature of the panoramic image with the image that the sponsor has previously associated with the additional content, that the image feature of the panoramic image is similar to the image that the sponsor has previously associated with the additional content;
in response to identifying that the image feature of the panoramic image is similar to the image that the sponsor has previously associated with the additional content, modifying, by the one or more street-view display servers of the content management system, the panoramic image to include a visually distinguishable, selectable hot-link corresponding to the image feature, wherein the visually distinguishable, selectable hot-link signifies that the additional content is available for presentation;
providing, by the one or more street-view display servers of the content management system, the modified panoramic image for display to a user in a user interface;
detecting, by the one or more street-view display servers of the content management system, a user touch or click interaction with the visually distinguishable, selectable hot-link; and
in response to detecting the user touch or click interaction with the visually distinguishable, selectable hot-link, updating, by the one or more street-view display servers of the content management system, the user interface to include the additional content that is associated with the image feature.
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Abstract
Techniques for identifying groups of local features in an image and presenting advertisement information associated with stored images that match one or more features within the group of local features are described. The techniques include providing an image, identifying a region of interest in the image, providing a user-selectable link associated with the region of interest in the image, receiving a request for the region of interest in the image via the user-selectable link, and presenting advertisement information associated with a stored image that matches one or more features within the requested region of interest.
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Citations
13 Claims
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1. A computer-implemented method comprising:
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obtaining, by one or more street-view display servers of a content management system that includes (i) an image database, (ii) the one or more street-view display servers, and (iii) one or more bidding servers, a panoramic image, wherein the panoramic image is a street-level image corresponding to a particular geographic location; comparing, by the one or more bidding servers of the content management system, an image feature of the panoramic image with an image in the image database that a sponsor has previously associated with additional content that is not presented in the panoramic image, wherein the additional content that is associated with the image feature comprises at least one of an advertisement, a review, a rating, a geographical location, or a link to a website; identifying, by the one or more bidding servers of the content management system and based on comparing the image feature of the panoramic image with the image that the sponsor has previously associated with the additional content, that the image feature of the panoramic image is similar to the image that the sponsor has previously associated with the additional content; in response to identifying that the image feature of the panoramic image is similar to the image that the sponsor has previously associated with the additional content, modifying, by the one or more street-view display servers of the content management system, the panoramic image to include a visually distinguishable, selectable hot-link corresponding to the image feature, wherein the visually distinguishable, selectable hot-link signifies that the additional content is available for presentation; providing, by the one or more street-view display servers of the content management system, the modified panoramic image for display to a user in a user interface; detecting, by the one or more street-view display servers of the content management system, a user touch or click interaction with the visually distinguishable, selectable hot-link; and in response to detecting the user touch or click interaction with the visually distinguishable, selectable hot-link, updating, by the one or more street-view display servers of the content management system, the user interface to include the additional content that is associated with the image feature. - View Dependent Claims (2, 3, 4, 5)
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6. A content management system that includes (i) an image database, (ii) one or more street-view display servers, and (iii) one or more bidding servers, the content management system comprising:
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one or more computers and one or more storage devices storing instructions that are operable, when executed by the one or more computers, to cause the one or more computers to perform operations comprising; obtaining, by the one or more street-view display servers of a content management system, a panoramic image, wherein the panoramic image is a street-level image corresponding to a particular geographic location; comparing, by the one or more bidding servers of the content management system, an image feature of the panoramic image with an image in the image database that a sponsor has previously associated with additional content that is not presented in the panoramic image, wherein the additional content that is associated with the image feature comprises at least one of an advertisement, a review, a rating, a geographical location, or a link to a website; identifying, by the one or more bidding servers of the content management system and based on comparing the image feature of the panoramic image with the image that the sponsor has previously associated with the additional content, that the image feature of the panoramic image is similar to the image that the sponsor has previously associated with the additional content; in response to identifying that the image feature of the panoramic image is similar to the image that the sponsor has previously associated with the additional content, modifying, by the one or more street-view display servers of the content management system, the panoramic image to include a visually distinguishable, selectable hot-link corresponding to the image feature, wherein the visually distinguishable, selectable hot-link signifies that the additional content is available for presentation; providing, by the one or more street-view display servers of the content management system, the modified panoramic image for display to a user in a user interface; detecting, by the one or more street-view display servers of the content management system, a user touch or click interaction with the visually distinguishable, selectable hot-link; and in response to detecting the user touch or click interaction with the visually distinguishable, selectable hot-link, updating, by the one or more street-view display servers of the content management system, the user interface to include the additional content that is associated with the image feature. - View Dependent Claims (7, 8, 9, 10)
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11. A non-transitory computer-readable medium storing software comprising instructions executable by one or more computers which, upon such execution, cause the one or more computers to perform operations comprising:
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obtaining, by one or more street-view display servers of a content management system that includes (i) an image database, (ii) the one or more street-view display servers, and (iii) one or more bidding servers, a panoramic image, wherein the panoramic image is a street-level image corresponding to a particular geographic location; comparing, by the one or more bidding servers of the content management system, an image feature of the panoramic image with an image in the image database that a sponsor has previously associated with additional content that is not presented in the panoramic image, wherein the additional content that is associated with the image feature comprises at least one of an advertisement, a review, a rating, a geographical location, or a link to a website; identifying, by the one or more bidding servers of the content management system and based on comparing the image feature of the panoramic image with the image that the sponsor has previously associated with the additional content, that the image feature of the panoramic image is similar to the image that the sponsor has previously associated with the additional content; in response to identifying that the image feature of the panoramic image is similar to the image that the sponsor has previously associated with the additional content, modifying, by the one or more street-view display servers of the content management system, the panoramic image to include a visually distinguishable, selectable hot-link corresponding to the image feature, wherein the visually distinguishable, selectable hot-link signifies that the additional content is available for presentation; providing, by the one or more street-view display servers of the content management system, the modified panoramic image for display to a user in a user interface; detecting, by the one or more street-view display servers of the content management system, a user touch or click interaction with the visually distinguishable, selectable hot-link; and in response to detecting the user touch or click interaction with the visually distinguishable, selectable hot-link, updating, by the one or more street-view display servers of the content management system, the user interface to include the additional content that is associated with the image feature. - View Dependent Claims (12, 13)
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Specification