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Informational and advertiser links for use in web mapping services

  • US 10,152,728 B2
  • Filed: 08/26/2015
  • Issued: 12/11/2018
  • Est. Priority Date: 02/05/2008
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • obtaining, by one or more street-view display servers of a content management system that includes (i) an image database, (ii) the one or more street-view display servers, and (iii) one or more bidding servers, a panoramic image, wherein the panoramic image is a street-level image corresponding to a particular geographic location;

    comparing, by the one or more bidding servers of the content management system, an image feature of the panoramic image with an image in the image database that a sponsor has previously associated with additional content that is not presented in the panoramic image, wherein the additional content that is associated with the image feature comprises at least one of an advertisement, a review, a rating, a geographical location, or a link to a website;

    identifying, by the one or more bidding servers of the content management system and based on comparing the image feature of the panoramic image with the image that the sponsor has previously associated with the additional content, that the image feature of the panoramic image is similar to the image that the sponsor has previously associated with the additional content;

    in response to identifying that the image feature of the panoramic image is similar to the image that the sponsor has previously associated with the additional content, modifying, by the one or more street-view display servers of the content management system, the panoramic image to include a visually distinguishable, selectable hot-link corresponding to the image feature, wherein the visually distinguishable, selectable hot-link signifies that the additional content is available for presentation;

    providing, by the one or more street-view display servers of the content management system, the modified panoramic image for display to a user in a user interface;

    detecting, by the one or more street-view display servers of the content management system, a user touch or click interaction with the visually distinguishable, selectable hot-link; and

    in response to detecting the user touch or click interaction with the visually distinguishable, selectable hot-link, updating, by the one or more street-view display servers of the content management system, the user interface to include the additional content that is associated with the image feature.

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