System and method for small business owner identification

• US 10,152,754 B2
• Filed: 12/02/2015
• Issued: 12/11/2018
• Est. Priority Date: 12/02/2015
• Status: Active Grant

• Current Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Original Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Inventors: Marshall, Vernon, Bose, Arnab, Motaharian, Houman, Sharma, Ashish Kapatia, Singhal, Surabhi, Yuan, Chao
• Primary Examiner(s): Iwarere, Oluseye
• Application Number:
  US14/957,121
• Publication Number:
  US 20170161842A1
• Time in Patent Office: 1,105 Days
• Field of Search: 705 39, 705 1453, 705 736
• CPC Class Codes: G06Q 40/03 Credit; Loans; Processing thereof
• CPC Class Codes: G06Q 40/12 Accounting

Abstract

Systems and methods of improving the operation of a transaction network and transaction network devices is disclosed. A SBO identification network host may comprise various modules and engines as discussed herein wherein the probability that a cardholder is a small business owner may be evaluated for establishing proper usage of differentiated transaction instruments according to their proper purposes, marketing and cross-marketing of differentiated transaction instruments, and provision of value-added services. For instance, a probable SBO may be identified, whereby the SBO identification network network may tailor the handling of the transactions, such as by denying them, whereby the transaction network may actively deter misuse of transaction products, or tailor the handling of electronically delivered advertisements, such as by targeting them, whereby the SBO identification network more properly functions according to approved parameters.

Claims

1. A small business owner (SBO) identification network host comprising:

a processor;

a tangible, non-transitory memory configured to communicate with the processor,

wherein the tangible, non-transitory memory has instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations;

a decisioning engine in communication with the processor and configured to;

extract a consumer base from data elements,

wherein the data elements are from a data element source set associated with consumers, and

wherein the data elements are from a node of a distributed storage system;

create a clean database by identifying the consumers within the consumer base that have a merchant relationship with a transaction account provider, wherein the consumers completed transactions with at least one merchant using a transaction account associated with the transaction account provider;

eliminate a subset of the consumers from the clean database that are associated with the data elements comprising variables that are inconsistent and indicative that the subset of consumers are simultaneously a SBO and a non-SBO; and

determine an SBO score for each of the consumers according to a deterministic rules protocol using a model directive to determine the SBO score; and

a SBO tag decisioner in communication with the processor and configured to receive the SBO score from the decisioning engine and configured to assign a SBO tag to the consumers.

2. The SBO identification network host according to claim 1, wherein the decisioning engine further comprises:

a SBO model engine configured to compute the model directive; and

a deterministic rules engine configured to compute a deterministic rules directive for the deterministic rules protocol,

wherein the SBO score comprises the model directive in response to the deterministic rules directive not indicating a deterministic outcome, and

wherein the SBO score comprises the deterministic rules directive in response to the deterministic rules directive indicating the deterministic outcome.

3. The SBO identification network host according to claim 1, further comprising a SBO tag receiver configured to receive data representative of the consumers and representative of the SBO tag, and the SBO tag receiver is configured to electronically indicate cross selling opportunities associated with the SBO tag.

4. The SBO identification network host according to claim 3, wherein the electronically indicated cross-selling opportunities comprise at least one of transaction products, value-added services, or financial products.

5. The SBO identification network host according to claim 3, wherein the SBO tag receiver comprises a cross-selling targeting manager configured to present the electronically indicated cross selling opportunities associated with the SBO tag to an electronic delivery network.

6. The SBO identification network host according to claim 1, wherein the data element source set comprises prospect data comprising at least one of demographics, income, tradeline history, family status, social media posting, or employment data of prospective consumers.

7. The SBO identification network host according to claim 1, wherein the data element source set comprises click stream data comprising internet browsing history for the consumers.

8. The SBO identification network host according to claim 1, wherein the data element source set comprises email data comprising text mining of email contents of the consumers.

9. The SBO identification network host according to claim 1, wherein the data element source set comprises remittance data comprising banking data comprising at least one of historical account balance, present account balance, or transactions of the consumers.

10. The SBO identification network host according to claim 1, wherein the SBO score comprises a value between zero and one indicative of a probability that the consumers are small business owners.

11. The SBO identification network host according to claim 1, wherein the SBO tag decisioner is further configured to compare the SBO score to a scoring threshold and to associate the SBO tag with the consumers in response to the comparing.

12. The SBO identification network host according to claim 2, wherein the deterministic rules engine is further configured to determine the deterministic rules directive in response to a SBO rule set.

13. The SBO identification network host according to claim 12, wherein the deterministic rules directive comprises a binary selection of 1 or 0 with 1 being indicative of 100% probability that the consumers are the SBO and 0 being indicative of a 0% probability that the consumers are the SBO.

14. The SBO identification network host according to claim 13, wherein the SBO rule set comprises deterministic rules indicative that the consumers are the SBO, the deterministic rules comprising:

the data elements depict an active merchant relationship;

the data elements depict a commercial credit report inquiry; and

the data elements depict existing credit financials.

15. The SBO identification network host according to claim 1, wherein the SBO identification network host is part of a SBO identification network.

16. The SBO identification network host according to claim 1, wherein the SBO identification network host directs data to be stored.

17. The SBO identification network host according to claim 1, wherein the SBO identification network host is part of a SBO identification network, and wherein the SBO identification network further comprises the distributed storage system comprising a plurality of nodes.

18. The SBO identification network host according to claim 1, wherein the SBO identification network host is part of a SBO identification network, wherein the SBO identification network further comprises the distributed storage system comprising a plurality of nodes, and wherein the distributed storage system is configured to direct data to the SBO identification network host, in response to an SBO identification methodology of the SBO identification network host.

19. The SBO identification network host according to claim 1, wherein the SBO identification network host is part of a SBO identification network, and wherein the SBO identification network further comprises a telecommunications transfer channel comprising a network logically connecting the SBO identification network host to the distributed storage system.

20. A SBO identification methodology comprising:

extracting, by a decisioning engine, a consumer base from data elements,

wherein the data elements are from a data element source set associated with consumers, and

wherein the data elements are from a node of a distributed storage system;

creating, by the decisioning engine, a clean database by identifying the consumers within the consumer base that have a merchant relationship with a transaction account provider,

wherein the consumers completed transactions with at least one merchant using a transaction account associated with the transaction account provider;

eliminating, by the decisioning engine, a subset of the consumers from the clean database that are associated with the data elements comprising variables that are inconsistent and indicative that the subset of consumers are simultaneously a SBO and a non-SBO; and

determining, by the decisioning engine, an SBO score for each of the consumers according to a deterministic rules protocol using a model directive to determine the SBO score,

wherein a SBO tag decisioner receives the SBO score from the decisioning engine and assigns a SBO tag to the consumers.