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Method and system for improved interactive television processing

  • US 10,154,315 B2
  • Filed: 06/06/2018
  • Issued: 12/11/2018
  • Est. Priority Date: 12/01/2006
  • Status: Active Grant
First Claim
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1. A system for providing an electronic transactional environment, comprising:

  • at least one database configured to store user account data, display navigation instructions configured to control an electronic transactional environment on a plurality of display devices coupled to a plurality of set-top boxes, respectively, and product information data relating to a plurality of products;

    a server configured to;

    broadcast the display navigation instructions and the product information data related to at least one of the plurality of products toward the plurality of set-top boxes, without the display navigation instructions and related product information data being designated for any particular user of a particular set-top box of the plurality of set-top boxes, such that the electronic transactional environment is loaded by each of the plurality of set-top boxes receiving at least one of a single transmission or page-by-page transmission to be displayed on the respective display devices, andbroadcast a subsequent at least one single transmission, which includes updates to the display navigation instructions and the product information, each time at least one of the display navigation instructions and product information is updated in real-time, with the at least one single transmission being configured to replace at least one of at least a portion of the previously transmitted navigation instructions and at least a portion of the related product information data related to at least one of the plurality of products in the respective electronic transaction environment; and

    a processor configured to;

    compare data relating to a transaction request received from a particular set-top box of the plurality of set-top boxes with user account data in the at least one database to identify a particular user of the particular set-top box, andgenerate real-time customized account data and real-time customized product information data for the identified particular user of the particular set-top box,wherein the server is further configured to transmit the real-time customized account data and the real-time customized product information data toward the particular set-top box of the particular user, such that the particular set-top box updates the electronic transaction environment displayed on the respective display device coupled thereto.

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