Method and system for displaying recommended pages by terminal device

• US 10,156,968 B2
• Filed: 11/02/2015
• Issued: 12/18/2018
• Est. Priority Date: 05/02/2013
• Status: Active Grant

• Current Assignee: Tencent Technology Company Limited (Tencent Holdings Limited)
• Original Assignee: Tencent Technology Company Limited (Tencent Holdings Limited)
• Inventors: Zhou, Bin, Sheng, Sen
• Primary Examiner(s): To, Jennifer N
• Assistant Examiner(s): Li, Liang Y
• Application Number:
  US14/929,488
• Publication Number:
  US 20160054875A1
• Time in Patent Office: 1,142 Days
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06F 3/0483 Interaction with page-structured environments, e.g. book metaphor
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence

Abstract

Displaying a recommended page by a terminal device may include page presenting recommended information being displayed. Click information of a click operation is captured, which is performed by a user on a display area of the recommended information via a display screen. The page includes a calculated hotspot range. The hotspot range is a range determined after analyzing previous click information and valid information, where a valid click probability is greater than a probability set value. Whether the click operation is valid may be determined based on the click information and the hotspot range. When determining that the click operation is valid, a request for obtaining the recommended page corresponding to the recommended information may be transmitted to a server.

Claims

1. A method for displaying a recommended page by a terminal device, comprising:

displaying a page carrying recommended information;

capturing click information of a click operation, which is performed by a user on a display area of the recommended information via a display screen;

wherein the page includes a determined hotspot range, the hotspot range being determined after analyzing previous click information and valid information, and a valid click probability in the hotspot range is greater than a set probability value, wherein the valid information is correct operation information for effectively displaying the recommended information;

determining whether the click operation is valid, based on the click information and the hotspot range;

upon determining that the click operation is valid, transmitting a request for obtaining the recommended page corresponding to the recommended information to a server; and

displaying the recommended page obtained;

wherein the click information comprises click location information, the hotspot range comprises a hotspot area range, the hotspot area range is a range where the valid click probability is greater than an area set threshold;

wherein determining whether the click operation is valid comprises;

calculating a hotspot area probability S1, which comprises;

calculating a distance L between a click operation location and a center of the hotspot area range, and calculating the hotspot area probability S1 based on S1=1/L;

or

determining whether the click operation location is within the hotspot area range;

upon determining that the click operation location is within the hotspot area range, calculating the value of S1 to be 1;

otherwise, calculating the distance L between the click operation location and the center of the hotspot area range, and calculating S1=1/L, taking the hotspot area probability S1 as a valid probability S0; and

determining whether the click operation is valid, based on the valid probability S0.

2. The method according to claim 1, further comprising:

determining the hotspot area range, which comprises;

taking each location within the display area of the recommended information as a center of a circle, taking a length value less than a half height of the display area of the recommended information as a radius, traversing the display area of the recommended information and making statistics on the valid click probability within each circular area, and taking n circular area ranges with a maximum valid click probability as the hotspot area range, wherein n is a natural number.

3. The method according to claim 1, wherein the click information includes click location information and click duration information, the hotspot range includes a hotspot area range and a hotspot duration range, the hotspot area range is a location area range where the valid click probability is greater than an area set threshold, the hotspot duration range is a duration range where the valid click probability is greater than the probability set value, and the hotspot duration range is a duration range greater than T0;

wherein determining whether the click operation is valid comprises;

calculating a hotspot area probability S1, which comprises;

calculating a distance L between click operation location and a center of the hotspot area range, and calculating the hotspot area probability S1 based on S1=1/L;

or,

determining whether the click operation location is within the hotspot area range;

upon determining that the click operation location is within the hotspot area range, calculating the value of S1 to be 1;

otherwise, calculating S1=1/L;

calculating a time hotspot probability S2, which comprises;

calculating based on S2=1/(T0−

t), by using a click duration t;

or,

determining whether the click duration t is greater than or equal to the hotspot duration;

upon determining that the click duration t is greater than or equal to the hotspot duration, calculating the value of S2 to be 1;

otherwise, calculating S2=1/(T0−

t);

calculating a valid probability S0, which comprises S0=a*S1+b*S2, wherein a and b are two coefficients with constant weights;

and determining whether the click operation is valid, based on the valid probability S0.

4. The method according to claim 3, further comprising:

determining the hotspot area range, which includes;

taking each location within the display area of the recommended information as a center of a circle, taking a length value less than a half height of the display area of the recommended information as a radius, traversing the display area of the recommended information and making statistics on the valid click probability within each circular area, taking n circular area ranges with a maximum valid click probability as the hotspot area range, wherein n is a natural number;

wherein the method further comprises;

determining the hotspot duration range, which comprises;

analyzing the valid click probability corresponding to each click duration within the display area of the recommended information, obtaining a change relationship between the click duration and the valid click probability, taking a duration where the valid click probability trends stable as the duration hotspot, and taking a range greater than or equal to the duration hotspot as the hotspot duration range.

5. The method according to claim 1, wherein determining whether the click operation is valid based on the valid probability S0 comprises:

determining a random number S from 1 to 100;

determining whether S is less than S0*100;

upon determining that S is less than S0*100, determining that the click operation is valid.

6. A system for displaying a recommended page by a terminal device, wherein the system comprises a terminal device and a server;

the terminal device includes a first memory, a first processor in communication with the first memory, wherein the first memory stores computer readable instructions, when executed by the first processor, causing the first processor to;

display a page carrying recommended information, capture click information of a click operation, which is performed by a user on a display area of the recommended information via a display screen, wherein the page includes a determined hotspot range, wherein the hotspot range is a range determined after analyzing previous click information and valid information, and a valid click probability in the hotspot range is greater than a set probability value, the valid information is correct operation information for effectively displaying the recommended page;

determine whether the click operation is valid, based on the click information and the hotspot range;

upon determining that the click operation is valid, transmitting a request for obtaining the recommended page corresponding to the recommended information to the server, and displaying the obtained recommended page;

wherein the computer readable instructions further cause the first processor to;

display the page carrying the recommended information and the hotspot range received from the server, and transmit the hotspot range;

capture the click information of the click operation, which is performed by the user on the display area of the recommended information via the display screen, and transmit the click information to the server, and

determine whether the click operation is valid, based on the click information and the hotspot range;

upon determining that the click operation is valid, transmit the request for obtaining the recommended page corresponding to the recommended information to the server, and display the obtained recommended page;

wherein the click information comprises click location information, the hotspot range comprises a hotspot area range, the hotspot area range is a location area range where the valid click probability is greater than an area set threshold;

calculate a distance L between a click operation location and a center of the hotspot area range, and calculate a hotspot area probability S1 based on S1=1/L;

or, determine whether the click operation location is within the hotspot area range, upon determining that the click operation location is within the hotspot area range, calculate the value of S1 to be 1;

otherwise, calculate the distance L between the click operation location and the center of the hotspot area range, calculate S1=1/L, take the hotspot area probability S1 as a valid probability S0, transmit the valid probability S0; and

,

determine whether the click operation is valid, based on the valid probability S0;

wherein the server comprises a second memory, a second processor in communication with the second memory, wherein the second memory stores computer readable instructions, when executed by the second processor, causing the second processor to;

receive the click information from the terminal device, analyze the previous click information and the valid information, determine a range where the valid click probability is greater than the set probability value and take the determined range as the hotspot range;

when pushing the page carrying the recommended information to the terminal device, enable the page to carry the determined hotspot range and receive the request for displaying the recommended page from the terminal device and push the recommended page to the terminal device for displaying.

7. The system according to claim 6, wherein the click information includes click location information and click duration information, the hotspot range comprises a hotspot area range and a hotspot duration range, the hotspot area range is a location area range where the valid click probability is greater than an area set threshold, the hotspot duration range is a duration range where the valid click probability is greater than the set probability value, the hotspot duration range is a duration range greater than T0, wherein the computer readable instructions further cause the first processor to;

calculate a hotspot area probability S1, which comprises;

calculating a distance L between a click operation location and a center of the hotspot area range, and calculating the hotspot area probability S1 based on S1=1/L;

or, determining whether the click operation location is within the hotspot area range, upon determining that the click operation location is within the hotspot area range, calculating the value of S1 to be 1;

otherwise, calculating S1=1/L;

calculate a time hotspot probability S2, which comprises;

calculating based on S2=1/(T0−

t), by using a click duration t, and obtaining the time hotspot probability S2;

or, determining whether the click duration t is greater than or equal to a hotspot duration;

upon determining that the click duration t is greater than or equal to the hotspot duration, calculating the value of S2 to be 1;

otherwise, calculating S2=1/(T0−

t);

calculate a valid probability S0, which comprises;

S0=a*S1+b*S2, wherein a and b are two coefficients with constant weights;

transmit the calculated valid probability S0; and

determine whether the click operation is valid, based on the valid probability S0.

8. The system according to claim 6, wherein the first processor

is further caused to determine a random number S from 1 to 100, and determine whether S is less than S0*100;

upon determining that S is less than S0*100, determining that the click operation is valid;

otherwise, determining that the click operation is invalid.

9. A method for displaying a recommended page by a terminal device, comprising:

displaying a page carrying recommended information;

capturing click information of a click operation, which is performed by a user on a display area of the recommended information via a display screen;

wherein the page includes a determined hotspot range, the hotspot range being determined after analyzing previous click information and valid information, and a valid click probability is greater than a set probability value in the hotspot range, wherein the valid information is correct operation information for effectively displaying the recommended information;

determining whether the click operation is valid, based on the click information and the hotspot range;

upon determining that the click operation is valid, transmitting a request for obtaining the recommended page corresponding to the recommended information to a server; and

displaying the recommended page obtained;

wherein the click information comprises click duration information, the hotspot range comprises a hotspot duration range, the hotspot duration range is a range where the valid click probability is greater than the set probability value, and the hotspot duration range is a duration range greater than T0;

wherein determining whether the click operation is valid comprises;

calculating a time hotspot probability S2, which comprises;

calculating based on a formula S2=1/(T0−

t), by using a click duration t, and obtaining the time hotspot probability S2;

or,

determining whether the click duration t is greater than or equal to a hotspot duration;

upon determining that the click duration t is greater than or equal to the hotspot duration, calculating the value of S2 to be 1;

otherwise, calculating S2=1/(T0−

t);

taking the time hotspot probability S2 as the valid probability S0;

and determining whether the click operation is valid, based on the valid probability S0.