Generating promotions to a targeted audience

• US 10,157,388 B2
• Filed: 02/22/2012
• Issued: 12/18/2018
• Est. Priority Date: 02/22/2012
• Status: Active Grant

• Current Assignee: Oracle International Corporation (Oracle Corporation)
• Original Assignee: Oracle International Corporation (Oracle Corporation)
• Inventors: Yopp, John, Pilon, Charles
• Primary Examiner(s): Coppola, Jacob C.
• Application Number:
  US13/401,990
• Publication Number:
  US 20130218677A1
• Time in Patent Office: 2,491 Days
• Field of Search: 705 1458, 705 271
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system generates a targeted promotion for a group of consumers in a store. The system determines the group of consumers or an audience that are within a viewable area of a display during at least a portion of a time period. The system then generates a profile for each of the consumers and, based at least on the profiles and a goal of the store, determines the targeted promotion from multiple potential promotions. The system then displays the determined promotion on the display during the time period.

Claims

1. A non-transitory computer readable medium having instructions stored thereon that, when executed by a processor, cause the processor to generate a targeted promotion in a store, the generation comprising:

determine a subset of a plurality of consumers that are predicted to be within a viewable area of a display during at least a portion of a future time period, wherein each consumer has a mobile device, and each mobile device is linked to an account of the consumer, and the determine the subset comprises tracking the direction, path and speed of movement of each of the plurality of consumers relative to the viewable area using a system for providing indoor tracking of the mobile device;

generate a profile for each of the determined plurality of consumers predicted to be within the viewable area, wherein the profile is based on information of the consumer stored in the account of the consumer;

based at least on the profiles and a goal of the store, determine the targeted promotion from a plurality of promotions, wherein the targeted promotion is determined by a regression analysis that receives weighted factors for each customer segment that corresponds to the subset of the plurality of consumers that are predicted to be within the viewable area, the weighted factors comprising at least a proximity to the viewable area and a direction of motion relative to the viewable area; and

display the determined promotion on the display during the future time period.

2. The computer readable medium of claim 1, wherein the mobile device comprises a machine identification.

3. The computer readable medium of claim 1, the weighted factors further comprising, for each subset of consumers, at least one of:

a probability that the consumer will be entering the viewable area, a probability that the consumer will be facing the display, or a probability that the consumer is close to a purchase decision.

4. The computer readable medium of claim 3, wherein the determining the subset of the plurality of consumers comprises:

identify consumers dwelling in the viewable area;

determine a first probability that each consumer will enter the viewable area during a first portion of the time period; and

determine a second probability that each consumer will leave the viewable area during a second portion of the time period.

5. The computer readable medium of claim 3, wherein the account comprises a loyalty program of the store.

6. The computer readable medium of claim 5, wherein the profile comprises demographic information for each consumer, and previous purchasing history for each consumer.

7. A computer implemented method for generating a targeted promotion in a store, the method comprising:

determining a subset of a plurality of consumers that are predicted to be within a viewable area of a display during at least a portion of a future time period, wherein each consumer has a mobile device, and each mobile device is linked to an account of the consumer, and the determining the subset comprises tracking the direction, path and speed of movement of each of the plurality of consumers relative to the viewable area using a system for providing indoor tracking of the mobile device;

generating a profile for each of the determined plurality of consumers predicted to be within the viewable area, wherein the profile is based on information of the consumer stored in the account of the consumer;

based at least on the profiles and a goal of the store, determining the targeted promotion from a plurality of promotions, wherein the targeted promotion is determined by a regression analysis that receives weighted factors for each customer segment that corresponds to the subset of the plurality of consumers that are predicted to be within the viewable area, the weighted factors comprising at least a proximity to the viewable area and a direction of motion relative to the viewable area; and

displaying the determined promotion on the display during the future time period.

8. The method of claim 7, wherein the mobile device comprises a machine identification.

9. The method of claim 7, the weighted factors further comprising, for each subset of consumers, at least one of:

a probability that the consumer will be entering the viewable area, a probability that the consumer will be facing the display, or a probability that the consumer is close to a purchase decision.

10. The method of claim 9, wherein the determining the subset of the plurality of consumers comprises:

identifying consumers dwelling in the viewable area;

determining a first probability that each consumer will enter the viewable area during a first portion of the time period; and

determining a second probability that each consumer will leave the viewable area during a second portion of the time period.

11. The method of claim 9, wherein the account comprises a loyalty program of the store.

12. The method of claim 11, wherein the profile comprises demographic information for each consumer, and previous purchasing history for each consumer.

13. A system that generates a targeted promotion in a store, the system comprising:

a processor;

a storage device coupled to the processor that stores instructions that comprise a targeted promotion module that, when executed by the processor, generates the targeted promotion, the targeted promotion module comprising;

a viewable area module to determine a subset of a plurality of consumers that are predicted to be within a viewable area of a display during at least a portion of a future time period, wherein each consumer has a mobile device, and each mobile device is linked to an account of the consumer, and the determine the subset comprises tracking the direction, path and speed of movement of each of the plurality of consumers relative to the viewable area using a system for providing indoor tracking of the mobile device;

a profile generation module to generate a profile for each of the determined plurality of consumers predicted to be within the viewable area, wherein the profile is based on information of the consumer stored in the account of the consumer;

a determine promotion module that, based at least on the profiles and a goal of the store, determines the targeted promotion from a plurality of promotions, wherein the targeted promotion is determined by a regression analysis that receives weighted factors for each customer segment that corresponds to the subset of the plurality of consumers that are predicted to be within the viewable area, the weighted factors comprising at least a proximity to the viewable area and a direction of motion relative to the viewable area; and

a display module that displays the determined promotion on the display during the future time period.

14. The system of claim 13, wherein the mobile device comprises a machine identification.

15. The system of claim 13, the weighted factors further comprising, for each subset of consumers, at least one of:

a probability that the consumer will be entering the viewable area, a probability that the consumer will be facing the display, or a probability that the consumer is close to a purchase decision.

16. The system of claim 15, wherein the determine the subset of the plurality of consumers comprises:

identify consumers dwelling in the viewable area;

determine a first probability that each consumer will enter the viewable area during a first portion of the time period; and

determine a second probability that each consumer will leave the viewable area during a second portion of the time period.

17. The system of claim 15, wherein the account comprises a loyalty program of the store.

18. The system of claim 17, wherein the profile comprises demographic information for each consumer, and previous purchasing history for each consumer.