Device, system, method, and computer-readable medium for providing interactive advertising
First Claim
1. A communication device for providing interactive advertising, the device comprising:
- one or more processors;
a memory comprising computer instructions, which when executed by the one or more processors, cause the device to;
transmit a radio content-request to a first server connected to the device via a communication network;
receive radio content data from the first server, wherein the radio content data comprises a first advertising content and a second advertising content selected by a second server;
play the radio content comprising the first advertising content and the second advertising content selected by the second server;
activate speech interaction at the device according to interaction instruction received from the second server, wherein the interaction instruction instructs the device to activate the speech interaction at a first predefined time during play of the first advertising content and at a second predefined time during play of the second advertising content;
while speech interaction is activated, receive a user'"'"'s spoken command;
in response to receiving the user'"'"'s spoken command during the first predefined time, perform an action responding to the user'"'"'s spoken command according to first action information associated with the first advertising content and received from the second server; and
in response to receiving the user'"'"'s spoken command during the second predefined time, perform an action responding to the user'"'"'s spoken command according to the second action information associated with the second advertising content and received from the second server, wherein the second action information is different from the first action information.
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Accused Products
Abstract
A method, device, system, and computer medium for providing interactive advertising are provided. For example, a device may request an advertisement from a remote server, receive the advertisement, receive a response from a user who is listening and/or watching the advertisement, and transmit the response to the server for further action. The user may input a response by speaking. A server may receive an advertisement request from the device, select an advertisement based on pre-defined one or more criteria, transmit the selected advertisement to the device for play, receive from the device a response to the selected advertisement, and then perform an action corresponding to the received response.
68 Citations
18 Claims
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1. A communication device for providing interactive advertising, the device comprising:
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one or more processors; a memory comprising computer instructions, which when executed by the one or more processors, cause the device to; transmit a radio content-request to a first server connected to the device via a communication network; receive radio content data from the first server, wherein the radio content data comprises a first advertising content and a second advertising content selected by a second server; play the radio content comprising the first advertising content and the second advertising content selected by the second server; activate speech interaction at the device according to interaction instruction received from the second server, wherein the interaction instruction instructs the device to activate the speech interaction at a first predefined time during play of the first advertising content and at a second predefined time during play of the second advertising content; while speech interaction is activated, receive a user'"'"'s spoken command; in response to receiving the user'"'"'s spoken command during the first predefined time, perform an action responding to the user'"'"'s spoken command according to first action information associated with the first advertising content and received from the second server; and in response to receiving the user'"'"'s spoken command during the second predefined time, perform an action responding to the user'"'"'s spoken command according to the second action information associated with the second advertising content and received from the second server, wherein the second action information is different from the first action information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method for providing interactive advertising integrated into radio content, the method comprising:
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transmitting radio content from a first server to a communication device, wherein the radio content comprises a first advertising content and a second advertising content selected by a second server; while the communication device plays the radio content including the first advertising content and the second advertising content, causing the communication device to activate speech interaction at the communication device according to interaction instruction received from the second server, wherein the interaction instruction instructs the communication device to activate the speech interaction at a first predefined time during play of the first advertising content and at a second predefined time during play of the second advertising content; while speech interaction is activated, receiving a user'"'"'s spoken command; in response to receiving the user'"'"'s spoken command during a first predetermined period of time after the first predefined time, causing the communication device to perform an action responding to the user'"'"'s spoken command according to first action information associated with the first advertising content and received from the second server; and in response to receiving the user'"'"'s spoken command during a second predetermined period of time after the second predefined time, causing the communication device to perform an action responding to the user'"'"'s spoken command according to second action information associated with the second advertising content and received from the second server, wherein the second action information is different from the first action information. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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Specification