Methods and systems for increasing engagement of low engagement users in a social network
First Claim
Patent Images
1. A method comprising:
- monitoring an engagement level of a social networking system user, the engagement level of the social networking system user based on a measure of interaction of the social networking system user in the social networking system;
determining, by a processor, whether a user account on the social networking system associated with the social networking system user is a low activity account based at least in part on the engagement level of the social networking system user; and
based at least in part on a determination that the user account is a low activity account;
identifying a category of low activity account type associated with the user account determined to be the low activity account from a plurality of categories of low activity account types for which the engagement level of the social networking system user is below an activity threshold corresponding to the category of low activity account type, the category of low activity account type based on the engagement level of the user, each category of the plurality of categories of low activity account types defined based on a different activity threshold and one or more types of interactions with the social networking system by a social networking system user;
selecting, by the social networking system, one or more additional social networking system users having at least a threshold measure of relatedness to the social networking system user,selecting, by the social networking system, one or more stories describing types of interactions with the social networking system corresponding to the one or more types of interactions defining the identified category of low account type associated with the user account determined to be the low activity account and performed by the selected one or more additional social networking system users,generating, at the social networking system, a communication including the stories selected by the social networking system describing types of interactions with the social networking system corresponding to the one or more types of interactions defining the identified category of low account type associated with the user account determined to be the low activity account, andsending the generated communication from the social networking system to the social networking system user associated with the user account determined to be the low activity account using a communication channel external to the social networking system without input from any of the additional social networking system users.
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Abstract
Techniques to increase engagement with a social networking system. In one embodiment, an engagement level of a user with a social networking system is monitored. A low engagement user type associated with the user is identified from a plurality of low engagement user types. It is determined whether the engagement level of the user is less than a threshold. If so, a communication is provided for the user based on the low engagement user type associated with the user. The communication may be a notification or a digest communication.
44 Citations
17 Claims
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1. A method comprising:
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monitoring an engagement level of a social networking system user, the engagement level of the social networking system user based on a measure of interaction of the social networking system user in the social networking system; determining, by a processor, whether a user account on the social networking system associated with the social networking system user is a low activity account based at least in part on the engagement level of the social networking system user; and based at least in part on a determination that the user account is a low activity account; identifying a category of low activity account type associated with the user account determined to be the low activity account from a plurality of categories of low activity account types for which the engagement level of the social networking system user is below an activity threshold corresponding to the category of low activity account type, the category of low activity account type based on the engagement level of the user, each category of the plurality of categories of low activity account types defined based on a different activity threshold and one or more types of interactions with the social networking system by a social networking system user; selecting, by the social networking system, one or more additional social networking system users having at least a threshold measure of relatedness to the social networking system user, selecting, by the social networking system, one or more stories describing types of interactions with the social networking system corresponding to the one or more types of interactions defining the identified category of low account type associated with the user account determined to be the low activity account and performed by the selected one or more additional social networking system users, generating, at the social networking system, a communication including the stories selected by the social networking system describing types of interactions with the social networking system corresponding to the one or more types of interactions defining the identified category of low account type associated with the user account determined to be the low activity account, and sending the generated communication from the social networking system to the social networking system user associated with the user account determined to be the low activity account using a communication channel external to the social networking system without input from any of the additional social networking system users. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A non-transitory computer-storage medium storing computer-executable instructions that, when executed by a processor, cause the processor to:
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monitor an engagement level of a social networking system user, the engagement level of the social networking system user based on a measure of interaction of the social networking system user in the social networking system; determine, by a processor, whether a user account on the social networking system associated with the social networking system user is a low activity account based at least in part on the engagement level of the social networking system user; and based at least in part on a determination that the user account is a low activity account; identify a category of low activity account type associated with the user account determined to be the low activity account from a plurality of categories of low activity account types for which the engagement level of the social networking system user is below an activity threshold corresponding to the category of low activity account type, the category of low activity account type based on the engagement level of the user, each category of the plurality of categories of low activity account types defined based on a different activity threshold and one or more types of interactions with the social networking system by a social networking system user, select, by the social networking system, one or more additional social networking system users having at least a threshold measure of relatedness to the social networking system user, select, by the social networking system, one or more stories describing types of interactions with the social networking system corresponding to the one or more types of interactions defining the identified category of low account type associated with the user account determined to be the low activity account and performed by the selected one or more additional social networking system users, generate, at the social networking system, a communication including the stories selected by the social networking system describing types of interactions with the social networking system corresponding to the one or more types of interactions defining the identified category of low account type associated with the user account determined to be the low activity account, and send the generated communication from the social networking system to the social networking system user associated with the user account determined to be the low activity account using a communication channel external to the social networking system without input from any of the additional social networking system users.
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17. A system comprising:
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at least one processor; and a memory storing instructions configured to instruct the at least one processor to; monitor an engagement level of a social networking system user, the engagement level of the social networking system user based on a measure of interaction of the social networking system user in the social networking system; determine whether a user account on the social networking system associated with the social networking system user is a low activity account based at least in part on the engagement level of the social networking system user; and based at least in part on a determination that the user account is a low activity account; identify a category of low activity account type associated with the user account determined to be the low activity account from a plurality of categories of low activity account types for which the engagement level of the social networking system user is below an activity threshold corresponding to the category of low activity account type, the category of low activity account type based on the engagement level of the user, each category of the plurality of categories of low activity account types defined based on a different activity threshold and one or more types of interactions with the social networking system by a social networking system user, select, by the social networking system, one or more additional social networking system users having at least a threshold measure of relatedness to the social networking system user, select, by the social networking system, one or more stories describing types of interactions with the social networking system corresponding to the one or more types of interactions defining the identified category of low account type associated with the user account determined to be the low activity account and performed by the selected one or more additional social networking system users generate, at the social networking system, a communication including the stories selected by the social networking system describing types of interactions with the social networking system corresponding to the one or more types of interactions defining the identified category of low account type associated with the user account determined to be the low activity account, and send the generated communication from the social networking system to the social networking system user associated with the user account determined to be the low activity account using a communication channel external to the social networking system without input from any of the additional social networking system users.
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Specification