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Methods and systems for increasing engagement of low engagement users in a social network

  • US 10,158,731 B2
  • Filed: 10/30/2014
  • Issued: 12/18/2018
  • Est. Priority Date: 06/01/2012
  • Status: Active Grant
First Claim
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1. A method comprising:

  • monitoring an engagement level of a social networking system user, the engagement level of the social networking system user based on a measure of interaction of the social networking system user in the social networking system;

    determining, by a processor, whether a user account on the social networking system associated with the social networking system user is a low activity account based at least in part on the engagement level of the social networking system user; and

    based at least in part on a determination that the user account is a low activity account;

    identifying a category of low activity account type associated with the user account determined to be the low activity account from a plurality of categories of low activity account types for which the engagement level of the social networking system user is below an activity threshold corresponding to the category of low activity account type, the category of low activity account type based on the engagement level of the user, each category of the plurality of categories of low activity account types defined based on a different activity threshold and one or more types of interactions with the social networking system by a social networking system user;

    selecting, by the social networking system, one or more additional social networking system users having at least a threshold measure of relatedness to the social networking system user,selecting, by the social networking system, one or more stories describing types of interactions with the social networking system corresponding to the one or more types of interactions defining the identified category of low account type associated with the user account determined to be the low activity account and performed by the selected one or more additional social networking system users,generating, at the social networking system, a communication including the stories selected by the social networking system describing types of interactions with the social networking system corresponding to the one or more types of interactions defining the identified category of low account type associated with the user account determined to be the low activity account, andsending the generated communication from the social networking system to the social networking system user associated with the user account determined to be the low activity account using a communication channel external to the social networking system without input from any of the additional social networking system users.

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