Method and system for adjusting item relevance based on consumer interactions

• US 10,162,513 B2
• Filed: 02/19/2015
• Issued: 12/25/2018
• Est. Priority Date: 02/21/2014
• Status: Active Grant

• Current Assignee: Groupon Incorporated
• Original Assignee: Groupon Incorporated
• Inventors: Viswanath, Sri, Hyche, Eric, Shah, Mihir, Bergstrom, Peter, Burton, Michael, Levi, Dor, Sisinni, Fabio, Chennavasin, Don Albert, Ciocirlan, Marius G., Kim, Ben, Rahim, Riaz
• Primary Examiner(s): Allen, William J
• Application Number:
  US14/626,395
• Publication Number:
  US 20150242942A1
• Time in Patent Office: 1,405 Days
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06F 3/0486 Drag-and-drop
• CPC Class Codes: G06F 3/0488 using a touch-screen or digitiser, e.g. input of commands through traced gestures
• CPC Class Codes: G06F 3/04883 for inputting data by handwriting, e.g. gesture or text
• CPC Class Codes: G06Q 20/12 specially adapted for electronic shopping systems
• CPC Class Codes: G06Q 20/322 Aspects of commerce using mobile devices [M-devices]
• CPC Class Codes: G06Q 20/3825 Use of electronic signatures
• CPC Class Codes: G06Q 20/4014 Identity check for transactions
• CPC Class Codes: G06Q 20/40145 Biometric identity checks
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 30/0635 Processing of requisition or of purchase orders
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers
• CPC Class Codes: H04L 63/0861 using biometrical features, e.g. fingerprint, retina-scan cryptographic mechanisms or cryptographic arrangements for entity authentication using biological data H04L9/3231

Abstract

Embodiments provide a computer-executed method, a computing device, and computer program product for enabling indication of a relevance of an item. The method includes displaying a consumer interface on a visual display of a computing device associated with a consumer, the consumer interface rendering representations of one or more items. The method also includes receiving, at the computing device, an indication of consumer input with respect to at least one of the items. The method also includes, based on a determination that the consumer input corresponds to a relevance command, adjusting the display of the representations of the one or more items on the consumer interface. The method further includes, based on the relevance command, determining a relevance indication of a characteristic of the at least one item to the consumer.

Claims

1. A computer-executed method for enabling indication of a relevance of an item, the method comprising:

displaying a consumer interface on a visual display of a computing device associated with a consumer, the consumer interface rendering representations of a plurality of items;

detecting, by the computing device, an indication of consumer input with respect to at least one item of the plurality of items;

determining, via at least one processor, that the consumer input corresponds to a predefined consumer input, wherein the predefined consumer input is a stored pattern or shape associated with a relevance command;

in response to the relevance command, assigning, via the at least one processor, a relevance score of a characteristic of the at least one item to the consumer, such that the relevance score indicates the relevance of the characteristic to the consumer; and

in response to executing the relevance command, adjusting, via the at least one processor, the display of the representations of the plurality items on the consumer interface to present the plurality of items to the user based on the relevance score, such that the representations of one or more other items of the plurality of items are modified in the display by presenting items having a higher relevance more prominently in the consumer interface based upon a comparison of the relevance score of the characteristic to characteristics of the one or more other items.

2. The computer-executable method of claim 1, further comprising:

displaying a consumer input definition interface including an indication of the relevance command;

while the consumer input definition interface is displayed, receiving input definition data defining a consumer interaction by the consumer;

generating the consumer input based on the input definition data;

associating the consumer input with the relevance command to define the predefined consumer input; and

storing the association between the consumer input and the relevance command on a non-transitory storage device.

3. The computer-executable method of claim 1, wherein the consumer input, represented by consumer input data, indicates one or more of:

a checkmark selection, a touchscreen press action, a mouse click action, a touchscreen tap action, a touchscreen press and hold action, a touchscreen drag and drop action, a touchscreen pinch action, a touchscreen unpinch action, a touchscreen swipe action, a touchscreen press action, a device shake action, a device twist action, a movement of the computing device, a change in orientation of the computing device, a touchscreen writing action, a touchscreen drawing or writing motion, a touchscreen selection of one or more alphanumeric characters, a keyboard action, a mouse action, a static or moving gesture captured by a camera, or a speaking of a sound.

4. The computer-executable method of claim 1, wherein the relevance command initiates a reordering the representations based on the relevance indication.

5. The computer-executable method of claim 1, wherein the relevance command initiates a randomized reordering of the representations.

6. The computer-executable method of claim 5, wherein the consumer input, represented by consumer input data, indicates a shaking action of the computing device detected by an accelerometer.

7. The computer-executable method of claim 1, wherein the relevance command includes a first indication of relevance of a first item to the consumer, and wherein the relevance command initiates an adjustment in a first relevance score of the first item based on the first indication.

8. The computer-executable method of claim 7, wherein the first indication of relevance includes a feedback score provided by the consumer for the first item.

9. The computer-executable method of claim 1, wherein the relevance command initiates a removal of at least one of the representations from the consumer interface based on the relevance indication.

10. The computer-executable method of claim 1, wherein the relevance command initiates display of representations of one or more additional items on the consumer interface.

11. The computer-executable method of claim 1, wherein the consumer input, represented by consumer input data, indicates a continuous touch interaction using a touchscreen, defined by:

a first point at a first time;

a second point at a second time subsequent to the first time; and

a third point at a third time subsequent to the second time;

wherein the first, second and third points are not collinear.

12. The computer-executable method of claim 1, wherein the consumer input, represented by consumer input data, indicates a continuous touch interaction using a touchscreen, defined by a point held for at least a predefined amount of time.

13. The computer-executable method of claim 12, wherein the continuous touch interaction is further defined by at least a second point at a second time subsequent to the predefined amount of time.

14. The computer-executable method of claim 1, wherein the consumer input, represented by consumer input data, indicates a continuous touch interaction using a touchscreen, defined by:

a first point at a first time; and

a second point at a second time subsequent to the first time;

wherein the first point and the second point define a predetermined first direction from the first point to the second point.

15. The computer-executable method of claim 1, wherein the consumer input is represented by consumer input data, wherein a first portion of the consumer input data is associated with the relevance command, and wherein a second portion of the consumer input data is associated with a second command.

16. The computer-executable method of claim 1, wherein the consumer input, represented by consumer input data, indicates a plurality of discontinuous touch interactions at substantially a single location on the surface of a touchscreen.

17. The computer-executable method of claim 1, wherein the items are promotions, the representations are impressions, and wherein the characteristic includes one or more of a promotion category, a promotion price, a promotion location, a promotion subject matter, a merchant offering a promotion, a brand of a promotion, or a discount level of a promotion.

18. A computing device comprising at least a processor, and a memory associated with the processor having computer coded instructions therein, with the computer instructions configured to, when executed by the processor, cause the computing device to:

display a consumer interface on a visual display of the computing device associated with a consumer, the consumer interface rendering representations of a plurality of items;

detect, by the computing device, an indication of consumer input with respect to at least one item of the plurality of items;

determine, via at least one processor, that the consumer input corresponds to a predefined consumer input, wherein the predefined consumer input is a stored pattern or shape associated with a relevance command;

in response to the relevance command, assigning, via the at least one processor, a relevance score of a characteristic of the at least one item to the consumer, such that the relevance score indicates the relevance of the characteristic to the consumer; and

in response to executing the relevance command, adjust, via the at least one processor, the display of the representations of the plurality items on the consumer interface to present the plurality of items to the user based on the relevance score, such that the representations of one or more other items of the plurality of items are modified in the display by presenting items having a higher relevance more prominently in the consumer interface based upon a comparison of the relevance score of the characteristic to characteristics of the one or more other items.

19. The computing device of claim 18, further configured to:

display a consumer input definition interface including an indication of the relevance command;

while the consumer input definition interface is displayed, receive input definition data defining a consumer interaction by the consumer;

generate the consumer input based on the input definition data;

associate the consumer input with the relevance command to define the predefined consumer input; and

store the association between the consumer input and the relevance command on a non-transitory storage device.

20. The computing device of claim 18, wherein the relevance command is configured to initiate a reordering of the representations based on the relevance indication.

21. The computing device of claim 18, wherein the relevance command is configured to initiate a randomized reordering of the representations.

22. The computing device of claim 21, wherein the consumer input, represented by consumer input data, indicates a shaking action of the computing device detected by an accelerometer.

23. The computing device of claim 18, wherein the relevance command includes a first indication of relevance of a first item to the consumer, and wherein the relevance command initiates an adjustment in a first relevance score of the first item based on the first indication.

24. The computing device of claim 23, wherein the first indication of relevance includes a feedback score provided by the consumer for the first item.

25. The computing device of claim 18, wherein the relevance command is configured to initiate a removal of at least one of the representations from the consumer interface based on the relevance indication.

26. The computing device of claim 18, wherein the relevance command initiates display of representations of one or more additional items on the consumer interface.

27. The computing device of claim 18, wherein the consumer input, represented by consumer input data, indicates a continuous touch interaction using a touchscreen, defined by:

a first point at a first time;

a second point at a second time subsequent to the first time; and

a third point at a third time subsequent to the second time;

wherein the first, second and third points are not collinear.

28. The computing device of claim 18, wherein the consumer input, represented by consumer input data, indicates a continuous touch interaction using a touchscreen, defined by a point held for at least a predefined amount of time.

29. The computing device of claim 28, wherein the continuous touch interaction is further defined by at least a second point at a second time subsequent to the predefined amount of time.

30. The computing device of claim 18, wherein the consumer input, represented by consumer input data, indicates a continuous touch interaction using a touchscreen, defined by:

a first point at a first time; and

a second point at a second time subsequent to the first time;

wherein the first point and the second point define a predetermined first direction from the first point to the second point.

31. The computing device of claim 18, wherein the consumer input is represented by consumer input data, wherein a first portion of the consumer input data is associated with the relevance command, and wherein a second portion of the consumer input data is associated with a second command.

32. The computing device of claim 18, wherein the consumer input, represented by consumer input data, indicates a plurality of discontinuous touch interactions at substantially a single location on the surface of a touchscreen.

33. A computer program product is provided comprising a non-transitory computer readable medium having computer program instructions stored therein, said instructions when executed by a processor configured to:

display a consumer interface on a visual display of a computing device associated with a consumer, the consumer interface rendering representations of a plurality of items;

detect, by the computing device, an indication of consumer input with respect to at least one item of the plurality of items;

determine, via at least one processor, that the consumer input corresponds to a predefined consumer input, wherein the predefined consumer input is a stored pattern or shape associated with a relevance command;

in response to the relevance command, assign, via the at least one processor, a relevance score of a characteristic of the at least one item to the consumer, such that the relevance score indicates the relevance of the characteristic to the consumer; and

in response to executing the relevance command, adjust, via the at least one processor, the display of the representations of the plurality items on the consumer interface to present the plurality of items to the user based on the relevance score, such that the representations of one or more other items of the plurality of items are modified in the display by presenting items having a higher relevance more prominently in the consumer interface based upon a comparison of the relevance score of the characteristic to characteristics of the one or more other items.