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Method and apparatus for associating user engagement data received from a user with portions of a webpage visited by the user

  • US 10,163,118 B2
  • Filed: 02/18/2015
  • Issued: 12/25/2018
  • Est. Priority Date: 02/18/2015
  • Status: Active Grant
First Claim
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1. A method for associating user engagement data with various features of a product described on a webpage, the method comprising:

  • detecting, by at least one processor, a visit by a user to a webpage, the webpage comprising a user interface option by which the user can provide user engagement input, and further comprising a plurality of features of a product, each of the plurality of features indicated by a description comprising one or more keywords;

    determining coordinates of a portion of the webpage visited by the user and that the user visited for at least a threshold period of time;

    analyzing, based on determining that the user visited the portion of the webpage for at least the threshold period of time, the visited portion of the webpage using the at least one processor to identify a feature of the product from within the plurality of features indicated by keywords identified within the visited portion of the webpage;

    receiving, by way of the user interface option, a user engagement input for the webpage;

    determining a type of the user engagement input;

    associating, based on the type of the user engagement input, a value with the feature identified from the visited portion of the webpage; and

    generating a report indicating association of the user engagement input with the identified feature.

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