Three dimensional proximity recommendation system

• US 10,163,131 B2
• Filed: 11/09/2015
• Issued: 12/25/2018
• Est. Priority Date: 01/20/2011
• Status: Active Grant

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Yankovich, Steve, Melcher, Ryan
• Primary Examiner(s): Amin, Jwalant
• Application Number:
  US14/936,473
• Publication Number:
  US 20160063551A1
• Time in Patent Office: 1,142 Days
• CPC Class Codes: A63F 13/00 Video games, i.e. games using an electronically generated display having two or more dimensions gaming systems which provide a financial reward G07F17/32
• CPC Class Codes: A63F 2300/5546 using player registration data, e.g. identification, account, preferences, game history
• CPC Class Codes: A63F 2300/5553 user representation in the game field, e.g. avatar
• CPC Class Codes: A63F 2300/66 for rendering three dimensional images
• CPC Class Codes: A63F 2300/807 Role playing or strategy games
• CPC Class Codes: A63F 2300/8082 Virtual reality
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers
• CPC Class Codes: G06T 15/00 3D [Three Dimensional] image rendering
• CPC Class Codes: G06T 15/20 Perspective computation
• CPC Class Codes: G06T 19/00 Manipulating 3D models or images for computer graphics
• CPC Class Codes: G06T 19/20 Editing of 3D images, e.g. changing shapes or colours, aligning objects or positioning parts
• CPC Class Codes: G06T 2210/16 Cloth
• CPC Class Codes: H04L 12/1827 Network arrangements for conference optimisation or adaptation
• CPC Class Codes: H04L 51/10 : Multimedia information
• CPC Class Codes: H04L 51/52 : for supporting social networking services

Abstract

In various example embodiments, systems and methods to provide proximity recommendations are provided. In example embodiments, data representing prioritized recommendations for a user is received. The data representing the prioritized recommendations is used to generated a composite visual representation by embedding select prioritized recommendations into a visual representation. The composite visual representation presents a higher prioritized recommendation in a more spatially prominent manner than a lower prioritized recommendation. The composite visual representation is then presented to the user.

Claims

1. A method comprising:

identifying, by a visual representation system displaying a visual representation of a virtual world, attribute information indicating a subject matter of both an environment depicted in the virtual world and an activity related to the environment being performed by an avatar controlled by a user;

transmitting the attribute information to a visual recommendation engine;

using the attribute information indicating the subject matter of both the environment depicted in virtual world and the activity related to the environment being performed by the avatar, performing, by the visual recommendation engine, a search of a coupled database for a plurality of items that match the attribute information indicating the subject matter of both the environment depicted in the virtual world and the activity related to the environment being performed by the avatar;

prioritizing the plurality of items based on preferences and past interactions of the user;

based on the prioritizing, determining a top number of prioritized items from the plurality of items;

for each of the top number of prioritized items, retrieving an image that represents each of the top number of prioritized items and transmitting the retrieved images to the visual representation system;

generating, using a hardware processor of the visual representation system, a composite visual representation by embedding the retrieved images into pre-existing objects of the visual representation of the virtual world;

causing presentation of a view of the composite visual representation to the user that shows the pre-existing objects of the visual representation of the virtual world having the embedded images;

receiving a selection of one of the embedded images in the composite visual representation; and

in response to the receiving of the selection, causing presentation of the avatar interacting with a prioritized item represented by the selected one of the embedded images.

2. The method of claim 1, wherein the generating comprises embedding the retrieved images of higher prioritized items into pre-existing objects of the virtual world in closer spatial proximity to the avatar.

3. The method of claim 1, wherein the generating comprises embedding an image of a highest prioritized item in a largest pre-existing object in size in the visual representation of the virtual world.

4. The method of claim 1, wherein the causing presentation of the avatar interacting with the prioritized item within the composite visual representation comprises causing the avatar, created from a digital image of the user, to be displayed wearing an article of clothing corresponding to the selected one of the embedded images of the prioritized item.

5. The method of claim 1, wherein the prioritizing comprises:

accessing stored past browsing history of the user; and

using the past browsing history to prioritize the plurality of items.

6. The method of claim 1, wherein the prioritizing comprises:

accessing a past purchase history of the user; and

using the past purchase history to prioritize the plurality of items.

7. The method of claim 1, wherein the prioritizing comprises applying a weight based on a type of information used to prioritize the plurality of items.

8. The method of claim 1, further comprising:

in response to the receiving of the selection, causing display of a pop-up window comprising more information corresponding to the prioritized item represented by the selected one of the embedded images.

9. The method of claim 8, wherein the pop-up window displays one or more listings for the prioritized item from a publication system.

10. A system comprising:

one or more hardware processors; and

a storage device storing instructions that, when executed by the one or more hardware processors, cause the one or more hardware processors to perform operations comprising;

identifying, by a visual representation system displaying a visual representation of a virtual world, attribute information indicating a subject matter of both an environment depicted in the virtual world and an activity related to the environment being performed by an avatar controlled by a user;

transmitting the attribute information to a visual recommendation engine;

using the attribute information indicating the subject matter of both the environment depicted in virtual world and the activity related to the environment being performed by the avatar, performing, by the visual recommendation engine, a search of a coupled database for a plurality of items that match the attribute information indicating the subject matter of both the environment depicted in the virtual world and the activity related to the environment being performed by the avatar;

prioritizing the plurality of items based on preferences and past interactions of the user;

based on the prioritizing, determining a top number of prioritized items from the plurality of items;

for each of the top number of prioritized items, retrieving an image that represents each of the top number of prioritized items and transmitting the retrieved images to the visual representation system;

generating a composite visual representation by embedding the retrieved images into pre-existing objects of the visual representation of the virtual world;

causing presentation of a view of the composite visual representation to the user that shows the pre-existing objects of the visual representation of the virtual world having the embedded images;

receiving a selection of one of the embedded images in the composite visual representation; and

in response to the receiving of the selection, causing presentation of the avatar interacting with a prioritized item represented by the selected one of the embedded images.

11. The system of claim 10, wherein the generating comprises embedding the retrieved images of higher prioritized items into pre-existing objects of the virtual world in closer spatial proximity to the user.

12. The system of claim 10, wherein the generating comprises embedding an image of a highest prioritized item in a largest pre-existing object in size in the visual representation of the virtual world.

13. The system of claim 10, wherein the prioritizing comprises applying a weight based on a type of information used to prioritize the plurality of items.

14. The system of claim 10, wherein the operations further comprise:

in response to the receiving of the selection, causing display of a pop-up window comprising more information corresponding to the prioritized item represented by the selected one of the embedded images.

15. The system of claim 14, wherein the pop-up window displays one or more listings for the prioritized item from a publication system.

16. A machine-readable storage medium storing instructions which, when executed by at least one processor of a machine, cause the machine to perform operations comprising:

identifying, by a visual representation system displaying a visual representation of a virtual world, attribute information indicating a subject matter of both an environment depicted in the virtual world and an activity related to the environment being performed by an avatar controlled by a user;

transmitting the attribute information to a visual recommendation engine;

using the attribute information indicating the subject matter of both the environment depicted in virtual world and the activity related to the environment being performed by the avatar, performing, by the visual recommendation engine, a search of a coupled database for a plurality of items that match the attribute information indicating the subject matter of both the environment depicted in the virtual world and the activity related to the environment being performed by the avatar;

prioritizing the plurality of items based on preferences and past interactions of the user;

based on the prioritizing, determining a top number of prioritized items from the plurality of items;

for each of the top number of prioritized items, retrieving an image that represents each of the top number of prioritized items and transmitting the retrieved images to the visual representation system;

generating a composite visual representation by embedding the retrieved images into pre-existing objects of the visual representation of the virtual world;

causing presentation of a view of the composite visual representation to the user that shows the pre-existing objects of the visual representation of the virtual world having the embedded images;

receiving a selection of one of the embedded images in the composite visual representation; and

in response to the receiving of the selection, causing presentation of the avatar interacting with a prioritized item represented by the selected one of the embedded images.

17. The machine-readable storage medium of claim 16, wherein the generating comprises embedding the retrieved images of higher prioritized items into pre-existing objects in closer spatial proximity to the user.

18. The machine-readable storage medium of claim 16, wherein the generating comprises embedding an image of a highest prioritized item in a largest pre-existing object in size in the visual representation.

19. The machine-readable storage medium of claim 16, wherein the prioritizing comprises applying a weight based on a type of information used to prioritize the plurality of items.

20. The machine-readable storage medium of claim 16, wherein the operations further comprise:

in response to the receiving of the selection, causing display of a pop-up window comprising more information corresponding to the prioritized item represented by the selected one of the embedded images.