Cross channel in-vehicle media consumption measurement and analysis
First Claim
1. A method for measuring and analyzing in car media consumption through an in vehicle entertainment system located in a vehicle that is operable to selectively play media content, and that is operable to transmit data to a first server and a data repository, the method comprising steps of:
- providing the vehicle;
providing the in vehicle entertainment system as a head unit located in the vehicle;
providing a computing device in the head unit with storage, a display, operation controls, a microprocessor, a memory component, I/O inputs and outputs and an operating system installed and running thereon;
providing media content measurement software stored in the storage of the head unit as a module on the in vehicle entertainment system;
receiving the media content through the in vehicle entertainment system;
monitoring both the media content and user interaction with the in vehicle entertainment system, with the module on the computing device, as the media content is played by the in vehicle entertainment system;
the media content measurement software directly recording data relative to the media content being played, in real time, wherein the data includes content metadata of the media content being played;
providing the first server and the data repository;
transmitting the data relative to the media content being played to the first server and the data repository; and
storing the data and building a database of the data relative to the media content being played in the data repository;
processing the data received by the first server for at least one user; and
generating a report, based on the data, relating to consumption of media of the at least one user through the in vehicle entertainment system;
the report relating to at least one of;
media consumption of one of the users, and aggregated media consumption of at least two of the users; and
determining a set of listening habits of the at least one user from the report.
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Accused Products
Abstract
The invention provides a novel and unique system and method for cross channel in-vehicle identification of media, source and, consumption measurement and analysis. Real-time measurement and analysis of all applicable forms of media that a driver or passenger may consume inside of an automobile can be achieved. This includes AM/FM radio, Satellite Digital Audio Radio Service (SDARS), stored media such as CDs, MP3s & DVDs, streaming media, internet radio, audio books, podcasts, text-to-speech content, use of hands-free calling and other forms of audio, including content routed to the In Vehicle Entertainment (WE) system through integration with a smartphone, media player or other similar external Consumer Electronic (CE) device via wired or wireless connectivity, including but not limited to USB, Bluetooth, Wi-Fi, and the like, and also including integration platforms such as APPLE CARPLAY, GOOGLE ANDROID AUTO, HARMAN AHA RADIO, PANASONIC AUPEO, PIONEER ZYPR, FORD SYNC, MIRRORLINK, AIRBIQUITY CHOREO, and the like.
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Citations
13 Claims
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1. A method for measuring and analyzing in car media consumption through an in vehicle entertainment system located in a vehicle that is operable to selectively play media content, and that is operable to transmit data to a first server and a data repository, the method comprising steps of:
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providing the vehicle; providing the in vehicle entertainment system as a head unit located in the vehicle; providing a computing device in the head unit with storage, a display, operation controls, a microprocessor, a memory component, I/O inputs and outputs and an operating system installed and running thereon; providing media content measurement software stored in the storage of the head unit as a module on the in vehicle entertainment system; receiving the media content through the in vehicle entertainment system; monitoring both the media content and user interaction with the in vehicle entertainment system, with the module on the computing device, as the media content is played by the in vehicle entertainment system; the media content measurement software directly recording data relative to the media content being played, in real time, wherein the data includes content metadata of the media content being played; providing the first server and the data repository; transmitting the data relative to the media content being played to the first server and the data repository; and storing the data and building a database of the data relative to the media content being played in the data repository; processing the data received by the first server for at least one user; and generating a report, based on the data, relating to consumption of media of the at least one user through the in vehicle entertainment system;
the report relating to at least one of;
media consumption of one of the users, and aggregated media consumption of at least two of the users; anddetermining a set of listening habits of the at least one user from the report. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A media consumption measurement system for measuring and analyzing in car media consumption, the system comprising:
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a vehicle; an in vehicle entertainment system configured as a head unit in the vehicle, the head unit including a computing device with storage, a display, operation controls, a microprocessor, a memory component, I/O inputs and an operating system, the in vehicle entertainment system being operable to selectively receive media content; media content measurement software stored on the memory component of the in vehicle entertainment system as a module, the media content measurement software being operable by the processor and being configured to directly record data relative to the media content being played, in real time, wherein the data includes content metadata of the media content being played, as the media content is played;
the module being configured and arranged for monitoring the media content and user interaction with the in vehicle entertainment system, with the computing device, as the media content is played by the in vehicle entertainment system;a first server configured to receive the data; a data repository in communication with the first server, the data repository being configured for storing the data and building a database of the data; wherein the in vehicle entertainment system is configured to transmit the data to the first server to generate a report, based on the data, relating to consumption of media of the at least one user through the in vehicle entertainment system;
the report relating to at least one of;
media consumption of one of the users, and aggregated media consumption of at least two of the users; andwherein a set of listening habits of the at least one user is determined from the report. - View Dependent Claims (8, 9, 10, 11, 12, 13)
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Specification