Proximity detection and targeted communications
First Claim
Patent Images
1. A method comprising:
- receiving a plurality of notifications indicating that one or more premises devices, of a plurality of premised devices, detected one or more user devices, of a plurality of user devices, wherein each notification, of the plurality of notifications, comprises a respective user device identifier of a respective user device of the detected one or more user devices and a respective premises device identifier of a respective premises device of the one or more premises devices that detected the respective user device;
determining a respective confidence level of each of the detected one or more user devices that indicates a respective confidence that each of the detected one or more user devices is within a presentation area of a presentation device associated with at least one of the one or more premises devices;
determining, based on a confidence level of a first detected user device, that the first detected user device is within the presentation area;
determining, based on a user device identifier of the first detected user device and the confidence level of the first detected user device, a first campaign to be presented on the presentation device;
transmitting, to the presentation device, the first campaign;
determining that the first campaign has been accessed by the first detected user device; and
determining, based on user demographic information associated with a user of the first detected user device, a second campaign.
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Abstract
Methods and systems are disclosed relating to proximity detection of devices and targeted information services, such as information campaigns. Disclosed methods provide targeted campaigns to a user, such as targeted campaigns to presentation devices based on proximity of user devices near the information devices. Other methods provide targeted campaigns across various applications, while other methods provide for scheduling campaigns to premises device identifiers based on an event schedule, and other methods provide a hierarchal system for monitoring different sets of premises device identifiers when a user device can monitor for a limited number of premises device identifiers at a time.
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Citations
20 Claims
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1. A method comprising:
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receiving a plurality of notifications indicating that one or more premises devices, of a plurality of premised devices, detected one or more user devices, of a plurality of user devices, wherein each notification, of the plurality of notifications, comprises a respective user device identifier of a respective user device of the detected one or more user devices and a respective premises device identifier of a respective premises device of the one or more premises devices that detected the respective user device; determining a respective confidence level of each of the detected one or more user devices that indicates a respective confidence that each of the detected one or more user devices is within a presentation area of a presentation device associated with at least one of the one or more premises devices; determining, based on a confidence level of a first detected user device, that the first detected user device is within the presentation area; determining, based on a user device identifier of the first detected user device and the confidence level of the first detected user device, a first campaign to be presented on the presentation device; transmitting, to the presentation device, the first campaign; determining that the first campaign has been accessed by the first detected user device; and determining, based on user demographic information associated with a user of the first detected user device, a second campaign. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method comprising:
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receiving a plurality of notifications indicating that one or more premises devices, of a plurality of premised devices, detected a user device, of a plurality of user devices, wherein each notification, of the plurality of notifications, comprises a user device identifier of the user device and a respective premises device identifier of a respective premises device of the one or more premises devices; determining a respective confidence level of each user device, of the plurality of user devices, that indicates a respective confidence that each user device is within a presentation area of a presentation device associated with at least one of the one or more premises devices; determining, based on the respective confidence level of each user device and a respective user device identifier of each user device, a first campaign to transmit to the presentation device; transmitting, to the presentation device, the first campaign; determining a continued presence of a first user device, of the plurality of user devices, within the presentation area; determining, based on the continued presence of the first user device and a user device identifier of the first user device, a second campaign; transmitting, to the presentation device, the second campaign; determining that one or more of the first campaign or the second campaign has been accessed by the first user device; and determining, based on user demographics information associated with a user of the first user device, a third campaign. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A method comprising:
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receiving a plurality of notifications indicating that one or more premises devices, of a plurality of premises devices, detected one or more user devices, of a plurality of user devices, wherein each notification, of the plurality of notifications, comprises a respective user device identifier of a respective user device of the detected one or more user devices and a respective premises device identifier of a respective premises device of the one or more premises device that detected the respective user device; determining a respective confidence level of each of the detected one or more user devices that indicates a respective confidence that each of the detected one or more user devices is within a presentation area of a presentation device associated with at least one of the one or more premises devices; determining, based on respective user device identifiers associated with each of the detected one or more user devices and the respective confidence level of each of the detected on or more user devices, a first campaign; and transmitting, to the presentation device and a user device of the plurality of user devices, the first campaign; receiving an indication that the first campaign has been accessed by the user device; and determining, based on user demographic information associated with a user of the user device, a second campaign. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification