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Proximity detection and targeted communications

  • US 10,165,397 B2
  • Filed: 02/18/2016
  • Issued: 12/25/2018
  • Est. Priority Date: 02/18/2016
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving a plurality of notifications indicating that one or more premises devices, of a plurality of premised devices, detected one or more user devices, of a plurality of user devices, wherein each notification, of the plurality of notifications, comprises a respective user device identifier of a respective user device of the detected one or more user devices and a respective premises device identifier of a respective premises device of the one or more premises devices that detected the respective user device;

    determining a respective confidence level of each of the detected one or more user devices that indicates a respective confidence that each of the detected one or more user devices is within a presentation area of a presentation device associated with at least one of the one or more premises devices;

    determining, based on a confidence level of a first detected user device, that the first detected user device is within the presentation area;

    determining, based on a user device identifier of the first detected user device and the confidence level of the first detected user device, a first campaign to be presented on the presentation device;

    transmitting, to the presentation device, the first campaign;

    determining that the first campaign has been accessed by the first detected user device; and

    determining, based on user demographic information associated with a user of the first detected user device, a second campaign.

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