System to track engagement of media items
First Claim
Patent Images
1. A system comprising:
- a memory; and
at least one hardware processor coupled to the memory and comprising an engagement tracking application that causes the system to perform operations comprising;
detecting an exposure of a plurality of client devices to media content, the media content associated with a physical location;
classifying the plurality of client devices as exposed client devices in response to the detecting the exposure of the plurality of client devices to the media content;
detecting the exposed client devices at the physical location during a period of time;
calculating a visitation of the physical location during the period of time in response to the detecting the exposed client devices at the physical location during the period of time;
retrieving a baseline visitation of the physical location during the period of time, the baseline visitation indicating a historical average visitation to the physical location during the period of time;
calculating a lift associated with the media content based on the visitation and the baseline visitation; and
generating a visualization of the lift.
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Abstract
An engagement tracking system monitors user interactions with media items to calculate an engagement score of the media item. The engagement tracking system may be or include a group of one or more server machines configured to detect an exposure of a client device to a media item maintained by the engagement tracking system. In response to detecting the exposure of the client device to the media item, the engagement tracking system tracks a location of the client device based on access requests to location based media items. The engagement tracking system may thereby monitor client devices exposed to the media item in order to calculate an engagement score of the media item.
583 Citations
20 Claims
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1. A system comprising:
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a memory; and at least one hardware processor coupled to the memory and comprising an engagement tracking application that causes the system to perform operations comprising; detecting an exposure of a plurality of client devices to media content, the media content associated with a physical location; classifying the plurality of client devices as exposed client devices in response to the detecting the exposure of the plurality of client devices to the media content; detecting the exposed client devices at the physical location during a period of time; calculating a visitation of the physical location during the period of time in response to the detecting the exposed client devices at the physical location during the period of time; retrieving a baseline visitation of the physical location during the period of time, the baseline visitation indicating a historical average visitation to the physical location during the period of time; calculating a lift associated with the media content based on the visitation and the baseline visitation; and generating a visualization of the lift. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method comprising:
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detecting an exposure of a plurality of client devices to media content, the media content associated with a physical location; classifying the plurality of client devices as exposed client devices in response to the detecting the exposure of the plurality of client devices to the media content; detecting the exposed client devices at the physical location during a period of time; calculating a visitation of the physical location during the period of time in response to the detecting the exposed client devices at the physical location during the period of time; retrieving a baseline visitation of the physical location during the period of time, the baseline visitation indicating a historical average visitation to the physical location during the period of time; calculating a lift associated with the media content based on the visitation and the baseline visitation; and generating a visualization of the lift. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:
detecting an exposure of a plurality of client devices to media content, the media content associated with a physical location; classifying the plurality of client devices as exposed client devices in response to the detecting the exposure of the plurality of client devices to the media content; detecting the exposed client devices at the physical location during a period of time; calculating a visitation of the physical location during the period of time in response to the detecting the exposed client devices at the physical location during the period of time; retrieving a baseline visitation of the physical location during the period of time, the baseline visitation indicating a historical average visitation to the physical location during the period of time; calculating a lift associated with the media content based on the visitation and the baseline visitation; and generating a visualization of the lift. - View Dependent Claims (16, 17, 18, 19, 20)
Specification