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Optimized online marketing and scheduling systems and methods that are based on driving demand for services

  • US 10,169,742 B2
  • Filed: 08/18/2017
  • Issued: 01/01/2019
  • Est. Priority Date: 01/18/2013
  • Status: Active Grant
First Claim
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1. A system to dynamically select and incentivize a user to fill an open appointment slot, the system comprising:

  • an appointment engine operating on one or more servers, configured to;

    identify, via a first interface, an open appointment slot in an appointment inventory to be filled;

    determine, for each of a plurality of client devices, a location for the respective client device;

    dynamically generate, for each of a plurality of users, a current membership score according to weighting factors associated with the respective user, the open appointment slot, and a location determined for a client device associated with the respective user;

    select a user from the plurality of users according to the current membership scores dynamically generated for the plurality of users; and

    an incentive engine operating on the one or more servers, configured to;

    identify, according to the open appointment slot and a proximity in time to the open appointment slot, a type and a level of an incentive from different types of incentives;

    transmit, via a second interface, an alert notification comprising an electronic message that includes an indication of the type and the level of the incentive and the open appointment slot, to the client device of the selected user; and

    provide the identified type and level of incentive to the selected user upon completion of requirements of the open appointment slot.

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