System and method for point of sale transaction logging

• US 10,169,751 B2
• Filed: 12/06/2017
• Issued: 01/01/2019
• Est. Priority Date: 01/23/2014
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Pomo Search Ltd. (Alphabet Inc.)
• Inventors: Cummins, Mark Joseph, Cummins, Ian
• Primary Examiner(s): Johnson, Sonji N
• Application Number:
  US15/833,913
• Publication Number:
  US 20180096328A1
• Time in Patent Office: 391 Days
• CPC Class Codes: G06Q 20/202 Interconnection or interaction of plural electronic cash registers [ECR] or to host computer, e.g. network details, transfer of information from host to ECR or from ECR to ECR
• CPC Class Codes: G06Q 20/203 Inventory monitoring
• CPC Class Codes: G06Q 20/209 Specified transaction journal output feature, e.g. printed receipt or voice output
• CPC Class Codes: G06Q 20/3276 using a pictured code, e.g. barcode or QR-code, being read by the M-device
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0623 Item investigation
• CPC Class Codes: G07G 1/0045 with a code reader for reading of an identifying code of the article to be registered, e.g. barcode reader or radio-frequency identity [RFID] reader
• CPC Class Codes: G07G 1/14 Systems including one or more distant stations co-operating with a central processing unit data transmission in general H04L; telemetry systems for selectively calling a substation from a main station H04Q9/00
• CPC Class Codes: G07G 5/00 Receipt-giving machines cash registers giving receipts G07G1/00

Abstract

The present disclosure generally relates to a method and a hardware and software system for collecting data from retail point of sale. The hardware connects to a wide variety of barcode scanners and receipt printers. Collected data is transmitted to a cloud-based infrastructure backend system using a wireless internet connection built into the hardware. The collected data can be processed to extract item-level transaction information, and estimate the price and in-stock status of items in particular shops. A search engine can be provided using this data, which allows a customer to discover which nearby shop has an item of interest in stock. A targeted advertising system that complements this search service is also presented. The data can be used by retailers and manufacturers for business analysis and optimization.

Claims

1. A system for logging retail purchases, the system comprising a logger device and a backend system, the logger device configured for installation at a retail location, the logger device comprising:

a first wired connector configured to be communicatively coupled to a point of sale system at the retail location;

a second wired connector configured to be communicatively coupled to a printer at the retail location, wherein the logger device is configured to be communicatively inserted between the point of sale system and the printer;

at least one electronic processor configured to intercept data from the printer without disrupting communications between the point of sale system and the printer; and

a wireless interface configured to direct intercepted data to the backend system;

the backend system comprising at least one electronic server computer communicatively coupled to the internet, the backend system configured to;

receive, by the at least one electronic server computer, print data from the logger device, wherein the print data represents a purchase transaction of a product by a customer;

determine product information from the print data;

record the product information;

display an advertisement for the product to the customer;

determine, using the logger device, that the customer visited the retail location subsequent to the backend system displaying the advertisement; and

determine, using the logger device, that the customer visited the retail location subsequent to the backend system displaying the advertisement by determining a proximity, using Bluetooth, of a mobile device of the customer to the logger device.

2. The system of claim 1, wherein the product information comprises a purchase price of the product by the customer.

3. The system of claim 2, further comprising a website depicting the product, the retail location, and the purchase price of the product by the customer.

4. The system of claim 2, wherein the product information further comprises data representing a purchase of at least a second product by the customer in the purchase transaction, wherein the backend system is configured to provide retailers with information representing products that are frequently purchased together.

5. The system of claim 2, further comprising a website comprising a search engine configured to accept a query representing the product and provide search results comprising at least the purchase price of the product by the customer.

6. The system of claim 1, wherein the backend system is configured to measure an impact of an advertising campaign.

7. The system of claim 6, wherein the backend system is configured to:

display an advertisement for the product at the retail location to the customer; and

determine that the customer clicked on the advertisement.

8. The system of claim 1, wherein the system is further configured to provide aggregated product sales data for a plurality of retail locations based on information derived from a plurality of receipt prints at the plurality of retail locations.

9. A method of logging retail purchases using a backend system comprising at least one electronic server computer communicatively coupled to the internet, and a the logger device configured for installation at a retail location, the logger device comprising:

a first wired connector configured to be communicatively coupled to a point of sale system at the retail location;

a second wired connector configured to be communicatively coupled to a printer at the retail location, wherein the logger device is configured to be communicatively inserted between the point of sale system and the printer;

at least one electronic processor configured to intercept data from the printer without disrupting communications between the point of sale system and the printer; and

a wireless interface configured to direct intercepted data to the backend system;

the method comprising;

providing the logger device for installation at the retail location;

receiving, by the at least one electronic server computer, print data from the logger device, wherein the print data represents a purchase transaction of a product by a customer;

determining product information from the print data;

recording the product information;

displaying, by the backend system, an advertisement for the product to the customer;

determining, using the logger device, that the customer visited the retail location subsequent to the backend system displaying the advertisement; and

determining, by the backend system and using the logger device, that the customer visited the retail location subsequent to the backend system displaying the advertisement by determining a proximity, using Bluetooth, of a mobile device of the customer to the logger device.

10. The method of claim 9, wherein the product information comprises a purchase price of the product by the customer.

11. The method of claim 10, further comprising providing a website depicting the product, the retail location, and the purchase price of the product by the customer.

12. The method of claim 10, wherein the product information further comprises data representing a purchase of at least a second product by the customer in the purchase transaction, the method further comprising:

providing, by the backend system, to a retailer of the retail location, information representing products that are frequently purchased together.

13. The method of claim 10, further comprising:

providing a website comprising a search engine configured to accept a query representing the product and provide search results comprising at least the purchase price of the product by the customer.

14. The method of claim 9, wherein the backend system is configured to measure an impact of an advertising campaign.

15. The method of claim 14, further comprising:

displaying, by the backend system, an advertisement for the product at the retail location to the customer; and

determining that the customer clicked on the advertisement.

16. The method of claim 9, further comprising:

providing to a retailer of the retail location aggregated product sales data for a plurality of retail locations based on information derived from a plurality of receipt prints at the plurality of retail locations.