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Method and apparatus for generating advertisement information for performing a marketing campaign

  • US 10,169,765 B2
  • Filed: 10/01/2004
  • Issued: 01/01/2019
  • Est. Priority Date: 10/01/2004
  • Status: Active Grant
First Claim
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1. A method for generating advertisement information for performing a marketing campaign on behalf of an advertiser having an associated computer in communication with a data network using a plurality of electronic publishers in communication with the data network, the method comprising:

  • receiving at an advertising platform, which platform is configured to manage advertising for the yield benefit of an advertiser across multiple publishers, over the data network, information describing subject matter of the marketing campaign;

    generating advertisement information based on the received information describing the marketing campaign subject matter managed by the advertising platform;

    automatically, though a publisher interface engine of the advertising platform, without an advertiser having to learn the complexities of a plurality of publishers'"'"' advertising techniques or keyword bidding systems, or without an advertiser having to establish individual advertising accounts with a plurality of publishers, generating via the advertising platform a plurality of instantiations of the advertisement information, using publisher parameters associated with the electronic publishers, wherein at least two publisher parameters are distinct and specific to the publishers, each instantiation in a format appropriate for a respective one of the electronic publishers;

    providing plural, different generated instantiations via a publisher interface engine to plural respective electronic publisher over the data network, including at least two of search publishers, display publishers and directory publishers; and

    at a reporting and optimization engine, using data received from two or more of publishers, proxy activity, consumer history, link tracking and phone call tracking to produce regular optimal refinement of selection of publishers, bids, keyword selection and prices and budget or other marketing activity for the yield benefit of the advertiser across the multiple publishers and publisher types to optimize leads.

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