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Targeting ads engaged by a user to related users

  • US 10,169,782 B2
  • Filed: 11/13/2014
  • Issued: 01/01/2019
  • Est. Priority Date: 11/13/2014
  • Status: Active Grant
First Claim
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1. A method of targeting advertisements to a close-knit group of users, comprising:

  • receiving, by one or more servers, a first ping from a first content player on a first client device;

    determining, by the one or more servers, that the first client device associated with a first user is streaming first content using a concurrent streaming account in response to receiving the first ping from the first client device;

    providing, by one or more servers, a first advertisement of an ad campaign to the first client device by integrating the first advertisement with a data stream of the streaming first content to the first client device;

    receiving, from the first client device, an indication of a user engagement by the first user with the first advertisement that is integrated with the data stream of the streaming first content at the first client device;

    detecting an interest of the first user in the first advertisement of the ad campaign based on the indication of the user engagement;

    receiving, by the one or more servers, a second ping from a second content player on a second client device;

    determining, by the one or more servers, that the second client device associated with a second user is streaming second content using the concurrent streaming account concurrently with the first client device in response to receiving the second ping from the second client device and receiving the first ping from the first client device;

    selecting, in response to the received indication and the detected interest of the first user, and based on the second client device streaming content using the concurrent streaming account, a second advertisement of the ad campaign for providing to the second user; and

    providing, by one or more servers, the second advertisement of the ad campaign to the second client device associated with the second user by integrating the second advertisement with a data stream of the streaming second content to the second client device in response to the received indication of the user engagement with the advertisement at the first client device.

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