Targeting ads engaged by a user to related users
First Claim
Patent Images
1. A method of targeting advertisements to a close-knit group of users, comprising:
- receiving, by one or more servers, a first ping from a first content player on a first client device;
determining, by the one or more servers, that the first client device associated with a first user is streaming first content using a concurrent streaming account in response to receiving the first ping from the first client device;
providing, by one or more servers, a first advertisement of an ad campaign to the first client device by integrating the first advertisement with a data stream of the streaming first content to the first client device;
receiving, from the first client device, an indication of a user engagement by the first user with the first advertisement that is integrated with the data stream of the streaming first content at the first client device;
detecting an interest of the first user in the first advertisement of the ad campaign based on the indication of the user engagement;
receiving, by the one or more servers, a second ping from a second content player on a second client device;
determining, by the one or more servers, that the second client device associated with a second user is streaming second content using the concurrent streaming account concurrently with the first client device in response to receiving the second ping from the second client device and receiving the first ping from the first client device;
selecting, in response to the received indication and the detected interest of the first user, and based on the second client device streaming content using the concurrent streaming account, a second advertisement of the ad campaign for providing to the second user; and
providing, by one or more servers, the second advertisement of the ad campaign to the second client device associated with the second user by integrating the second advertisement with a data stream of the streaming second content to the second client device in response to the received indication of the user engagement with the advertisement at the first client device.
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Accused Products
Abstract
The present disclosure is directed toward targeting advertisements to a close-knit group of users. Methods and systems of the present disclosure identify a close-knit group of users or devices based on the use of a concurrent streaming account. The methods and system further include providing an advertisement in conjunction with the content streaming to the devices of the close-knit group to increase the likelihood of a conversion. Optionally, the methods and systems tailor these advertisements based on an age segment of targeted users or based on features engaged by another user of the close-knit group.
10 Citations
20 Claims
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1. A method of targeting advertisements to a close-knit group of users, comprising:
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receiving, by one or more servers, a first ping from a first content player on a first client device; determining, by the one or more servers, that the first client device associated with a first user is streaming first content using a concurrent streaming account in response to receiving the first ping from the first client device; providing, by one or more servers, a first advertisement of an ad campaign to the first client device by integrating the first advertisement with a data stream of the streaming first content to the first client device; receiving, from the first client device, an indication of a user engagement by the first user with the first advertisement that is integrated with the data stream of the streaming first content at the first client device; detecting an interest of the first user in the first advertisement of the ad campaign based on the indication of the user engagement; receiving, by the one or more servers, a second ping from a second content player on a second client device; determining, by the one or more servers, that the second client device associated with a second user is streaming second content using the concurrent streaming account concurrently with the first client device in response to receiving the second ping from the second client device and receiving the first ping from the first client device; selecting, in response to the received indication and the detected interest of the first user, and based on the second client device streaming content using the concurrent streaming account, a second advertisement of the ad campaign for providing to the second user; and providing, by one or more servers, the second advertisement of the ad campaign to the second client device associated with the second user by integrating the second advertisement with a data stream of the streaming second content to the second client device in response to the received indication of the user engagement with the advertisement at the first client device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system for targeting advertisements to a close-knit group of users, comprising:
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at least one processor; at least one non-transitory computer readable storage medium storing instructions thereon, that, when executed by the at least one processor, cause the system to; receive a first ping from a first content player on a first client device; determine that the first client device associated with a first user is streaming content using a concurrent streaming account in response to receiving the first ping from the first client device; provide an advertisement to the first client device by integrating the advertisement with a data stream of the streaming content; receive, from the first client device, an indication of a user engagement by the first user with the advertisement that is integrated with the data stream of the streaming content at the first client device; detect an interest of the first user in the advertisement of an ad campaign based on the indication of the user engagement; receive a second ping from a second content player on a second client device; determine that the second client device associated with a second user is streaming content using the concurrent streaming account concurrently with the first client device in response to receiving the second ping from the second client device and receiving the first ping from the first client device; customize, in response to the received indication and the detected interest of the first user, the advertisement to indicate the detected interest of the first user in the advertisement; and provide, and based on the second client device streaming content using the concurrent streaming account, the customized advertisement to the second client device by integrating the customized advertisement with the streaming content to the second client device. - View Dependent Claims (13)
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14. A non-transitory computer readable storage medium comprising instructions that, when executed by at least one processor, cause a computer system to:
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receive a first ping from a first content player on a first client device; determine that the first client device associated with a first user is streaming first content using a concurrent streaming account in response to receiving the first ping from the first client device; provide a first advertisement of an ad campaign to the first client device by integrating the advertisement with a data stream of the streaming first content; receive, from the first client device, an indication of a user engagement by the first user with the first advertisement that is integrated with the data stream of the streaming first content at the first client device; detect an interest of the first user in the first advertisement of the ad campaign based on the indication of the user engagement; receive a second ping from a second content player on a second client device; determine that the second client device associated with a second user is streaming second content using the concurrent streaming account concurrently with the first client device in response to receiving the second ping from the second client device and receiving the first ping from the first client device; select, in response to the received indication and the detected interest of the first user, and based on the second client device streaming content using the concurrent streaming account, a second advertisement of the ad campaign for providing to the second user; and provide the second advertisement of the ad campaign to the second client device associated with the second user by integrating the second advertisement with a data stream of the streaming second content to the second client device in response to the received indication of the user engagement with the first advertisement at the first client device. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification