×

Insurance rate optimization through driver behavior monitoring

  • US 10,169,822 B2
  • Filed: 09/19/2014
  • Issued: 01/01/2019
  • Est. Priority Date: 12/02/2011
  • Status: Active Grant
First Claim
Patent Images

1. A driver monitoring apparatus comprising:

  • a set of sensors disposed in a vehicle, the sensors comprising;

    a GPS receiver for generating geospatial location information indicating a geospatial location of the vehicle;

    one or more condition sensors for generating operational condition information indicating one or more operational conditions of the vehicle; and

    a communication device for communicating the geospatial location information and operational condition information through a communication network;

    a first client device in communication with the communication network, the first client device for configuring a set of parameters to which operation of the vehicle is to adhere;

    a second client device in communication with the communication network, the second client device associated with a driver of the vehicle;

    a third client device in communication with the communication network, the third client device associated with an advertiser; and

    a computer server in communication with the communication network, the computer server including one or more computers having instructions stored thereon that when executed cause the one or more computers;

    to receive the geospatial location information and the operational condition information from the set of sensors in the vehicle via the communication network;

    to receive the set of parameters from the first client device via the communication network;

    to determine, based on comparison of one or more of the geospatial location information and the operational condition information to the set of parameters, whether operation of the vehicle is in adherence to the set of parameters,to generate metadata indicative of a behavioral trait of the driver as indicated by whether the operation of the vehicle by the driver is in adherence to the set of parameters, wherein the behavioral trait is an action observed in driving patterns of the driver,to select the advertiser for targeting the behavioral trait of the driver in promotion of at least one of a product and a service, andto communicate an advertising opportunity function to the third client device associated with the advertiser, the advertising opportunity function providing the advertiser information needed to advertise to the driver through the second client device.

View all claims
  • 12 Assignments
Timeline View
Assignment View
    ×
    ×