Augmented reality virtual content platform apparatuses, methods and systems

• US 10,169,924 B2
• Filed: 09/07/2017
• Issued: 01/01/2019
• Est. Priority Date: 08/22/2012
• Status: Active Grant

• Current Assignee: Snaps Media, Inc.
• Original Assignee: Snaps Media, Inc.
• Inventors: Rosenthal, Vivian, Bone, Steven Austin, Rakovitsky, Dmitry
• Primary Examiner(s): Wang, Jin-Cheng
• Application Number:
  US15/698,545
• Publication Number:
  US 20170372525A1
• Time in Patent Office: 481 Days
• Field of Search: 345633
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: G06T 19/006 Mixed reality object pose determination, tracking or camera calibration for mixed reality G06T7/00
• CPC Class Codes: G06V 20/30 in albums, collections or shared content, e.g. social network photos or video
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 23/632 for displaying or modifying preview images prior to image capturing, e.g. variety of image resolutions or capturing parameters
• CPC Class Codes: H04N 23/661 Transmitting camera control signals through networks, e.g. control via the Internet
• CPC Class Codes: H04N 5/262 Studio circuits, e.g. for mixing, switching-over, change of character of image, other special effects ; Cameras specially adapted for the electronic generation of special effects

Abstract

The AUGMENTED REALITY VIRTUAL CONTENT PLATFORM APPARATUSES, METHODS AND SYSTEMS (“ARV”) provides a photo driven ad-platform that transforms digital media placements into immersive and immediately shareable brand-consumer engagements via GPS-linked virtual photo components instantiated on a user mobile device. Within embodiments, users may create and share photographs augmented with brands or other images and accompanying messages on various social networks using their Smartphones or tablets to earn rewards. In one implementation, merchants and/or advertisers may populate the mobile augmented reality space as fans and consumers may share their photos on social networks and spread the word virally.

Claims

1. A system comprising:

a memory to store image data; and

a processor, operatively coupled to the memory, to;

identify a geo-location of an image captured by a client device, the image is associated with social media feed of social network;

provide, at a display of the client device, a plurality of augmented image stickers based on the geo-location of the image;

receive a selection of at least two of the augmented image stickers to inject into the image;

post the image with the at least two of the augmented image stickers injected into the image to the social network, the posted image is visible in the social media feed during a specified time duration.

2. The system of claim 1, wherein the augmented image stickers are injected into the image in response to a user gesture being applied to the image at the display of the client device.

3. The system of claim 1, wherein the specified time duration is supplied based on a bid from a merchant.

4. The system of claim 3, wherein the bid represents a request from the merchant for exclusivity from further merchant bidding for a time duration of a campaign as specified by the merchant.

5. The system of claim 1, wherein the processing device is further to receive information of a reposting of the posted image by a second client device of the social network.

6. The system of claim 5, wherein the second client device is associated with a user that is a follower of the social media feed.

7. The system of claim 5, wherein at least one of the augmented image stickers upon activation by the second device redirects the second client device to a virtual location site associated with the geo-location.

8. A method comprising:

identifying, by a processing device, a geo-location of an image captured by a client device, the image is associated with social media feed of social network;

providing, by the processing device at a display of the client device, a plurality of augmented image stickers based on the geo-location of the image;

receiving, by the processing device, a selection of at least two of the augmented image stickers to inject into the image;

posting, by the processing device, the image with the at least two of the augmented image stickers injected into the image to the social network, the posted image is visible in the social media feed during a specified time duration.

9. The method of claim 8, wherein the augmented image stickers are injected into the image in response to a user gesture being applied to the image at the display of the client device.

10. The method of claim 8, wherein the specified time duration is supplied based on a bid from a merchant.

11. The method of claim 10, wherein the bid represents a request from the merchant for exclusivity from further merchant bidding for a time duration of a campaign as specified by the merchant.

12. The method of claim 8, further comprising receiving information of a reposting of the posted image by a second client device of the social network.

13. The method of claim 12, wherein the second client device is associated with a user that is a follower of the social media feed.

14. The method of claim 12, wherein at least one of the augmented image stickers upon activation by the second device redirects the second client device to a virtual location site associated with the geo-location.

15. A non-transitory computer-readable storage medium comprising instructions that when executed, by a processing device, cause the processing device to:

identify, by the processing device, a geo-location of an image captured by a client device, the image is associated with social media feed of social network;

provide, at a display of the client device, a plurality of augmented image stickers based on the geo-location of the image;

receive a selection of at least two of the augmented image stickers to inject into the image;

post the image with the at least two of the augmented image stickers injected into the image to the social network, the posted image is visible in the social media feed during a specified time duration.

16. The non-transitory computer-readable storage medium of claim 15, wherein the augmented image stickers are injected into the image in response to a user gesture being applied to the image at the display of the client device.

17. The non-transitory computer-readable storage medium of claim 15, wherein the specified time duration is supplied based on a bid from a merchant.

18. The non-transitory computer-readable storage medium of claim 17, wherein the bid represents a request from the merchant for exclusivity from further merchant bidding for a time duration of a campaign as specified by the merchant.

19. The non-transitory computer-readable storage medium of claim 15, wherein the processing device is further to receive information of a reposting of the posted image by a second client device of the social network.

20. The non-transitory computer-readable storage medium of claim 19, wherein the second client device is associated with a user that is a follower of the social media feed.