Network data delivery sponsorship signatures in streaming manifest files

• US 10,171,857 B2
• Filed: 02/07/2017
• Issued: 01/01/2019
• Est. Priority Date: 02/07/2017
• Status: Active Grant

• Current Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Original Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Inventors: Ren, Dahai, Qian, Yuhui, Chen, Ming, Hao, Jianxiu
• Primary Examiner(s): Lonsberry, Hunter B
• Application Number:
  US15/426,092
• Publication Number:
  US 20180227616A1
• Time in Patent Office: 693 Days
• CPC Class Codes: H04N 21/23439 for generating different versions
• CPC Class Codes: H04N 21/25435 involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/2662 Controlling the complexity of the video stream, e.g. by scaling the resolution or bitrate of the video stream based on the client capabilities
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/658 Transmission by the client directed to the server
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 21/8456 by decomposing the content in the time domain, e.g. in time segments
• CPC Class Codes: H04N 21/85 Assembly of content; Generation of multimedia applications

Abstract

A device receives, via a Public Land Mobile Network (PLMN), a manifest file associated with streaming content, wherein the manifest file includes a sequence of multiple Uniform Resource Identifiers (URIs) that identify network storage locations of multiple content segments of the streaming content, and wherein a sponsorship signature of multiple sponsorship signatures is appended to at least one of the multiple URIs of the manifest file. The device retrieves the multiple URIs, and the sponsorship signature, from the manifest file; sends the sponsorship signature to a charging node in the PLMN for controlling the charging of data delivery associated with the streaming content to one of a user of the media playing device or a sponsor of the streaming content based on the sponsorship signature; and engages, via the PLMN using the multiple URIs, in a content streaming session to receive the streaming content.

Claims

1. A method, comprising:

retrieving, by a media playing device and from a campaign portal that stores information regarding toll-free or reduced toll data campaigns for content hosted by content servers, a manifest file associated with streaming content, wherein the manifest file includes a first sequence of multiple first Uniform Resource Identifiers (URIs) that identify first network storage locations of multiple first content segments of the streaming content that correspond to a first bitrate, and wherein a first sponsorship signature of multiple sponsorship signatures is appended to at least one of the multiple first URIs of the manifest file;

retrieving, by the media playing device and from the campaign portal, the multiple first URIs, and the first sponsorship signature, from the manifest file;

sending, by the media playing device, the first sponsorship signature to a charging node in a Public Land Mobile Network (PLMN) for controlling the charging of data delivery associated with the streaming content to one of a user of the media playing device or a sponsor of the streaming content based on the first sponsorship signature, wherein the charging node determines whether a campaign associated with the first sponsorship signature is currently valid;

determining whether a bitrate associated with the media playing device has changed from the first bitrate to a second bitrate;

when the bitrate associated with the media playing device has changed from the first bitrate to the second bitrate;

retrieving, by the media playing device and from the campaign portal, a second sequence of multiple second URIs that identify second network storage locations of multiple second content segments of the streaming content that correspond to the second bitrate; and

engaging, via the PLMN by the media playing device using the multiple first URIs, in a content streaming session to receive the streaming content when the bitrate associated with the media playing device has not changed from the first bitrate to the second bitrate.

2. The method of claim 1, wherein the manifest file is associated with adaptive bitrate streaming (ABS) content and wherein the content streaming session comprises an ABS streaming session.

3. The method of claim 1, wherein each of the multiple sponsorship signatures is associated with a different one of multiple sponsorship discount factors.

4. The method of claim 3, further comprising:

determining a first sponsorship discount factor, of the multiple sponsorship discount factors, that corresponds to the first sponsorship signature, and

wherein controlling the charging of data delivery associated with the streaming content to the one of the user of the media playing device or the sponsor of the streaming content is further based on the first sponsorship discount factor.

5. The method of claim 4, wherein controlling the charging of data delivery further comprises:

allocating a first portion of the data delivery associated with the streaming content to the user of the media playing device in accordance with the first sponsorship discount factor; and

allocating a second portion of the data associated with the streaming content to the sponsor of the streaming content in accordance with the first sponsorship discount factor.

6. The method of claim 2, wherein the first bitrate is associated with the ABS streaming session.

7. The method of claim 6, wherein a second sponsorship signature of the multiple sponsorship signatures is appended to at least one of the multiple second URIs of the manifest file;

wherein retrieving, by the media playing device, the second sequence of multiple second URIs comprises retrieving the second sponsorship signature from the manifest file; and

wherein the method further comprises;

sending, by the media playing device, the second sponsorship signature to the charging node in the PLMN for controlling the charging of data delivery associated with the ABS content to one of the user of the media playing device or the sponsor of the ABS content based on the second sponsorship signature; and

engaging, via the PLMN by the media playing device using the multiple second URIs, in an ABS streaming session to receive the ABS content.

8. The method of claim 7, further comprising:

identifying, subsequent to engaging in the ABS streaming session using the multiple first URIs, the second bitrate for the ABS streaming session,

wherein retrieving the second sequence of multiple second URIs and the second sponsorship signature from the manifest file is based on the identified second bitrate.

9. A device, comprising:

a communication interface configured to connect to a Public Land Mobile Network (PLMN), and to receive, via the PLMN, a manifest file associated with streaming content from a campaign portal that stores information regarding toll-free or reduced toll data campaigns for the streaming content, wherein the manifest file includes a first sequence of multiple first Uniform Resource Identifiers (URIs) that identify first network storage locations of multiple first content segments of the streaming content that correspond to a first bitrate, and wherein a first sponsorship signature of multiple sponsorship signatures is appended to at least one of the multiple first URIs of the manifest file; and

a processing unit configured to;

retrieve the multiple first URIs, and the first sponsorship signature, from the manifest file;

send, via the communication interface, the first sponsorship signature to a charging node in the PLMN for controlling the charging of data delivery associated with the streaming content to one of a user of the device or a sponsor of the streaming content based on the first sponsorship signature, wherein the charging node determines whether a campaign associated with the first sponsorship signature is currently valid,

determine whether a bitrate associated with the device has changed from the first bitrate to a second bitrate,

when the bitrate associated with the device has changed from the first bitrate to the second bitrate;

retrieve, from the campaign portal, a second sequence of multiple second URIs that identify second network storage locations of multiple second content segments of the streaming content that correspond to the second bitrate, and

engage, via the PLMN using the multiple first URIs, in a content streaming session to receive the streaming content when the bitrate associated with the device has not changed from the first bitrate to the second bitrate.

10. The device of claim 9, wherein the manifest file is associated with adaptive bitrate streaming (ABS) content and wherein the content streaming session comprises an ABS streaming session.

11. The device of claim 9, wherein each of the multiple sponsorship signatures is associated with a different one of multiple sponsorship discount factors.

12. The device of claim 11, wherein the processing unit is further configured to:

determine a first sponsorship discount factor, of the multiple sponsorship discount factors, that corresponds to the first sponsorship signature, and

wherein the controlling of the charging of data delivery associated with the streaming content to the one of the user of the device or the sponsor of the streaming content is further based on the first sponsorship discount factor.

13. The device of claim 12, wherein, when controlling the charging of data delivery further, the processing unit is further configured to:

allocate a first portion of the data delivery associated with the streaming content to the user of the device in accordance with the first sponsorship discount factor, and

allocate a second portion of the data associated with the streaming content to the sponsor of the streaming content in accordance with the first sponsorship discount factor.

14. The device of claim 10, wherein the first bitrate is associated with the ABS streaming session.

15. The device of claim 14, wherein a second sponsorship signature of the multiple sponsorship signatures is appended to at least one of the multiple second URIs of the manifest file, and

wherein, when retrieving the second sequence of multiple URIs, the processing unit is further configured to retrieve the second sponsorship signature from the manifest file, and

wherein the processing unit is further configured to:

send, via the communication interface, the second sponsorship signature to the charging node in the PLMN for controlling the charging of data delivery associated with the ABS content to one of the user of the device or the sponsor of the ABS content based on the second sponsorship signature, and

engage, via the PLMN using the multiple second URIs, in an ABS streaming session to receive the ABS content.

16. The device of claim 15, wherein the processing unit is further configured to:

identify, subsequent to engaging in the ABS streaming session using the multiple first URIs, the second bitrate for the ABS streaming session,

wherein the retrieving the second sequence of multiple second URIs, and the second sponsorship signature, from the manifest file is based on the identified second bitrate.

17. A non-transitory storage medium storing instructions executable by a computational device, wherein the instructions comprise instructions to cause the computational device to:

retrieve, from a campaign portal that stores information regarding toll-free or reduced toll data campaigns for content hosted by content servers, a manifest file associated with streaming content, wherein the manifest file includes a first sequence of multiple first Uniform Resource Identifiers (URIs) that identify first network storage locations of multiple first content segments of the streaming content that correspond to a first bitrate, and wherein a first sponsorship signature of multiple sponsorship signatures is appended to at least one of the multiple first URIs of the manifest file;

retrieve the multiple first URIs, and the first sponsorship signature, from the manifest file;

cause the first sponsorship signature to be sent to a charging node in a Public Land Mobile Network (PLMN) for controlling the charging of data delivery associated with the streaming content to one of a user of the computational device or a sponsor of the streaming content based on the first sponsorship signature, wherein the charging node determines whether a campaign associated with the first sponsorship signature is currently valid;

determine whether a bitrate associated with the computational device has changed from the first bitrate to a second bitrate;

when the bitrate associated with computational device has changed from the first bitrate to the second bitrate;

retrieve, from the campaign portal, a second sequence of multiple second URIs that identify second network storage locations of multiple second content segments of the streaming content that correspond to the second bitrate; and

engage, via the PLMN using the multiple first URIs, in a content streaming session to receive the streaming content when the bitrate associated with the computational device has not changed from the first bitrate to the second bitrate.

18. The non-transitory storage medium of claim 17, wherein each of the multiple sponsorship signatures is associated with a different one of multiple sponsorship discount factors.

19. The non-transitory storage medium of claim 18, wherein the instructions comprise instructions to cause the computational device to:

determine a first sponsorship discount factor, of the multiple sponsorship discount factors, that corresponds to the first sponsorship signature, and

wherein controlling the charging of data delivery associated with the streaming content to the one of the user of the computational device or the sponsor of the streaming content is further based on the first sponsorship discount factor.

20. The non-transitory storage medium of claim 19, wherein, when controlling the charging of data delivery, the instructions comprise instructions to cause the computational device to:

allocate a first portion of the data delivery associated with the streaming content to the user of the computational device in accordance with the first sponsorship discount factor; and

allocate a second portion of the data associated with the streaming content to the sponsor of the streaming content in accordance with the first sponsorship discount factor.