System for individualized customer interaction
First Claim
Patent Images
1. A method comprising:
- receiving, by a customer locator module of an individualized customer interaction system that includes (i) one or more access points that are each associated with a different location, (ii) the customer locator module, (iii) a grocery cart on which a mobile customer interface computer including a cart-mounted display is mounted, and (iv) a shopping list prediction runtime module, identification data associated with a particular access point indicating that the particular access point has wirelessly communicated with the mobile customer interface computer while the grocery cart is at a location associated with the particular access point;
determining, by the customer locator module, that the mobile customer interface computer is located within a vicinity of the particular access point based at least on receiving the identification data associated with the particular access point;
accessing, by the shopping list prediction runtime module of the individualized customer interaction system, a customer model characterizing previous food purchasing interactions with the individualized customer interaction system during which the customer purchased one or more food items;
customizing, by the shopping list prediction runtime module of the individualized customer interaction system, using the customer model, food purchasing interaction data for the food purchasing interaction, the food purchasing interaction data characterizing one or more food items available for purchase at the location associated with the previous food purchasing interactions; and
while the grocery cart is at the location associated with the particular access point, displaying, by the cart-mounted display of the mobile customer interface computer that is mounted on the grocery cart, the customized food purchasing interaction data.
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Abstract
A method and system for using individualized customer models when operating a retail establishment is provided. The individualized customer models may be generated using statistical analysis of transaction data for the customer, thereby generating sub-models and attributes tailored to customer. The individualized customer models may be used in any aspect of a retail establishment'"'"'s operations, ranging from supply chain management issues, inventory control, promotion planning (such as selecting parameters for a promotion or simulating results of a promotion), to customer interaction (such as providing a shopping list or providing individualized promotions).
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Citations
19 Claims
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1. A method comprising:
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receiving, by a customer locator module of an individualized customer interaction system that includes (i) one or more access points that are each associated with a different location, (ii) the customer locator module, (iii) a grocery cart on which a mobile customer interface computer including a cart-mounted display is mounted, and (iv) a shopping list prediction runtime module, identification data associated with a particular access point indicating that the particular access point has wirelessly communicated with the mobile customer interface computer while the grocery cart is at a location associated with the particular access point; determining, by the customer locator module, that the mobile customer interface computer is located within a vicinity of the particular access point based at least on receiving the identification data associated with the particular access point; accessing, by the shopping list prediction runtime module of the individualized customer interaction system, a customer model characterizing previous food purchasing interactions with the individualized customer interaction system during which the customer purchased one or more food items; customizing, by the shopping list prediction runtime module of the individualized customer interaction system, using the customer model, food purchasing interaction data for the food purchasing interaction, the food purchasing interaction data characterizing one or more food items available for purchase at the location associated with the previous food purchasing interactions; and while the grocery cart is at the location associated with the particular access point, displaying, by the cart-mounted display of the mobile customer interface computer that is mounted on the grocery cart, the customized food purchasing interaction data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An individualized customer interaction system comprising:
one or more computers and one or more storage devices storing instructions that when executed by one or more computers cause the one or more computers to perform operations comprising; receiving, by a customer locator module of the individualized customer interaction system, identification data associated with a particular access point, from among one or more access points that are each associated with a different location, indicating that the particular access point has wirelessly communicated with a mobile customer interface computer while a grocery cart on which the mobile customer interface computer is mounted is at a location associated with the particular access point; determining, by the customer locator module, that the mobile customer interface computer is located within a vicinity of the particular access point based at least on receiving the identification data associated with the particular access point; accessing, by a shopping list prediction runtime module of the individualized customer interaction system and, a customer model characterizing previous food purchasing interactions with the individualized customer interaction system during which the customer purchased one or more food items; customizing, by the shopping list prediction runtime module of the individualized customer interaction system, using the customer model, food purchasing interaction data for the food purchasing interaction, the food purchasing interaction data characterizing one or more food items available for purchase at the location associated with the previous food purchasing interactions; and while the grocery cart is at the location associated with the particular access point, displaying, by a cart-mounted display of a mobile customer interface computer that is mounted on the grocery cart, the customized food purchasing interaction data. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18)
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19. A non-transitory computer program product encoded on one or more computer storage devices, the computer program product comprising instructions that when executed by one or more computers cause the one or more computers to perform operations comprising:
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receiving, by a customer locator module of an individualized customer interaction system that includes (i) one or more access points that are each associated with a different location, (ii) the customer locator module, (iii) a grocery cart on which a mobile customer interface computer including a cart-mounted display is mounted, and (iv) a shopping list prediction runtime module, identification data associated with a particular access point indicating that the particular access point has wirelessly communicated with the mobile customer interface computer while the grocery cart is at a location associated with the particular access point; determining, by the customer locator module, that the mobile customer interface computer is located within a vicinity of the particular access point based at least on receiving the identification data associated with the particular access point; accessing, by the shopping list prediction runtime module of the individualized customer interaction system, a customer model characterizing previous food purchasing interactions with the individualized customer interaction system during which the customer purchased one or more food items; customizing, by the shopping list prediction runtime module of the individualized customer interaction system, using the customer model, food purchasing interaction data for the food purchasing interaction, the food purchasing interaction data characterizing one or more food items available for purchase at the location associated with the previous food purchasing interactions; and while the grocery cart is at the location associated with the particular access point, displaying, by the cart-mounted display of the mobile customer interface computer that is mounted on the grocery cart, the customized food purchasing interaction data.
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Specification