Delivering personalized content to authenticated user devices

• US 10,178,166 B2
• Filed: 12/08/2014
• Issued: 01/08/2019
• Est. Priority Date: 12/08/2014
• Status: Active Grant

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Sharan, Yotam
• Primary Examiner(s): Pham, Luu T
• Assistant Examiner(s): Jackson, Jenise E
• Application Number:
  US14/563,078
• Publication Number:
  US 20160164958A1
• Time in Patent Office: 1,492 Days
• Field of Search: 726 7
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04L 63/0823 using certificates cryptographic mechanisms or cryptographic arrangements for entity authentication involving certificates H04L9/3263
• CPC Class Codes: H04L 63/083 using passwords cryptographic mechanisms or cryptographic arrangements for entity authentication using a predetermined code H04L9/3226
• CPC Class Codes: H04L 63/0876 based on the identity of the terminal or configuration, e.g. MAC address, hardware or software configuration or device fingerprint
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04W 12/06 Authentication
• CPC Class Codes: H04W 12/77 Graphical identity

Abstract

Techniques for generated scannable coded images or user actionable-link with corresponding personalized content are described. In an example embodiment, the personalized content may only be accessed via the scannable coded image by authenticated user devices, wherein the permissions associated with the authentication are determined at the time the personalized content is generated. Responsive to a user device attempting to access the contents of a scannable coded image, the user device is first identified and authenticated. Only after the device is authenticated can the content corresponding to the scannable coded image be accessed by the user device or delivered to the user device.

Claims

1. A system comprising:

one or more processors of a machine; and

a memory storing instructions that, when executed by at least one processor among the one or more processors, cause the machine to perform operations comprising;

detecting user activity of a user, the user activity including a transaction conducted by the user for an item, the user having an associated user profile that includes a location identifier that identifies a location associated with the user, a device identifier that identifies a user device associated with the user, and one or more of demographic data, user preferences, gender, age, or financial information;

encoding a scannable coded image including a two-dimensional matrix with personalized content specific to the user and authentication criteria in response to detecting the transaction conducted by the user, the authentication criteria being based on the user profile of the user, and the personalized content including an identification of the item associated with the transaction conducted by the user, the scannable coded image being further associated with at least one additional user and additional personalized content specific to the at least one additional user;

receiving a request to access the personalized content of the scannable coded image, the request initiated in direct response to a requesting device scanning the scannable coded image, the request including at least current location data and device data;

accessing the user profile associated with the authentication criteria in response to receiving the request;

authenticating the request based on the authentication criteria, the current location data, the device data, the location identifier, and the device identifier;

responsive to authenticating the request, retrieving the personalized content that includes identification of the item associated with the transaction conducted by the user; and

causing display of the identification of the item on the requesting device.

2. The system of claim 1 wherein authenticating the request is based on login credentials associated with the user profile of the user.

15. The system of claim 1, wherein the personalized content specific to the user is not displayed on the requesting device if the request is not authenticated.

3. A method comprising:

detecting user activity of a user, the user activity including a transaction conducted by the user for an item, the user having an associated user profile that includes a location identifier that identifies a location associated with the user, a device identifier that identifies a user device associated with the user, and one or more of demographic data, user preferences, gender, age, or financial information;

encoding a scannable coded image including a two-dimensional matrix with personalized content specific to the user and authentication criteria in response to detecting the transaction conducted by the user the authentication criteria being based on the user profile of the user, and the personalized content including an identification of the item associated with the transaction conducted by the user, the scannable coded image being further associated with at least one additional user and additional personalized content specific to the at least one additional user;

receiving a request to access the personalized content of the scannable coded image, the request initiated in direct response to a requesting device scanning the scannable coded image, the request including at least current location data and device data;

accessing the user profile associated with the authentication criteria in response to receiving the request;

authenticating the request based on the authentication criteria, the current location data, the device data, the location identifier, and the device identifier;

responsive to authenticating the request, retrieving the personalized content that includes identification of the item associated with the transaction conducted by the user; and

causing display of the identification of the item on the requesting device.

4. The method of claim 3, wherein the request is authenticated based on login credentials associated with the user profile of the user.

5. The method of claim 3 further comprising:

responsive to receiving the request to access the personalized content of the scannable coded image, retrieving user profile information; and

determining the personalized content to retrieve based on the user profile information.

6. The method of claim 3 further comprising:

responsive to receiving the request to access the personalized content, transmitting a login request to the requesting device, wherein authenticating the request is based on login information received in response to the login request.

7. The method of claim 3 wherein:

receiving the request to access the personalized content is triggered based on instructions executed by the requesting device, the instructions being included in the scannable coded image.

8. The method of claim 3, wherein:

the request is authenticated by gathering corresponding identification information, wherein the identification information includes user profile information and network information.

16. The method of claim 3, wherein the personalized content specific to the user is not displayed on the requesting device if the request is not authenticated.

9. A non-transitory computer-readable medium embodying instruction that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

detecting user activity of a user, the user activity including a transaction conducted by the user for an item, the user having an associated user profile that includes a location identifier that identifies a location associated with the user, a device identifier that identifies a user device associated with the user, and one or more of demographic data, user preferences, gender, age, or financial information;

encoding a scannable coded image including a two-dimensional matrix with personalized content specific to the user and authentication criteria in response to detecting the transaction conducted by the user, the authentication criteria being based on the user profile of the user, and the personalized content including an identification of the item associated with the transaction conducted by the user, the scannable coded image being further associated with at least one additional user and additional personalized content specific to the at least one additional user;

receiving a request to access the personalized content of the scannable coded image, the request initiated in direct response to a requesting device scanning the scannable coded image, the request including at least current location data and device data;

accessing the user profile associated with the authentication criteria in response to receiving the request;

authenticating the request based on the authentication criteria, the current location data, the device data, the location identifier, and the device identifier;

responsive to authenticating the request, retrieving the personalized content that includes identification of the item associated with the transaction conducted by the user; and

causing display of the identification of the item on the requesting device.

10. The non-transitory computer-readable medium of claim 9, wherein the operations further comprise:

authenticating the request based on login credentials associated with the user profile of the user.

11. The non-transitory computer-readable medium of claim 9, wherein the operations further comprise:

responsive to receiving the request to access the personalized content, retrieving user profile information; and

determining the personalized content to retrieve based on the user profile information.

12. The non-transitory computer-readable medium of claim 9, wherein the operations further comprise:

responsive to receiving the request to access the personalized content, transmitting an identification message to the requesting device.

13. The non-transitory computer-readable medium of claim 9, wherein:

receiving the request to access the personalized content is triggered based on instructions included in the scannable coded image.

14. The non-transitory computer-readable medium of claim 9, wherein:

the requesting device is identified by gathering corresponding identification information, wherein the identification information includes user profile information, location information, device information, and network information.

17. The non-transitory computer-readable medium of claim 9, wherein the personalized content specific to the user is not displayed on the requesting device if the request is not authenticated.