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Delivering personalized content to authenticated user devices

  • US 10,178,166 B2
  • Filed: 12/08/2014
  • Issued: 01/08/2019
  • Est. Priority Date: 12/08/2014
  • Status: Active Grant
First Claim
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1. A system comprising:

  • one or more processors of a machine; and

    a memory storing instructions that, when executed by at least one processor among the one or more processors, cause the machine to perform operations comprising;

    detecting user activity of a user, the user activity including a transaction conducted by the user for an item, the user having an associated user profile that includes a location identifier that identifies a location associated with the user, a device identifier that identifies a user device associated with the user, and one or more of demographic data, user preferences, gender, age, or financial information;

    encoding a scannable coded image including a two-dimensional matrix with personalized content specific to the user and authentication criteria in response to detecting the transaction conducted by the user, the authentication criteria being based on the user profile of the user, and the personalized content including an identification of the item associated with the transaction conducted by the user, the scannable coded image being further associated with at least one additional user and additional personalized content specific to the at least one additional user;

    receiving a request to access the personalized content of the scannable coded image, the request initiated in direct response to a requesting device scanning the scannable coded image, the request including at least current location data and device data;

    accessing the user profile associated with the authentication criteria in response to receiving the request;

    authenticating the request based on the authentication criteria, the current location data, the device data, the location identifier, and the device identifier;

    responsive to authenticating the request, retrieving the personalized content that includes identification of the item associated with the transaction conducted by the user; and

    causing display of the identification of the item on the requesting device.

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