Mobile media pause and resume
First Claim
Patent Images
1. A method for managing playback of content, comprising:
- delivering, by a processing system including a processor, content to a first communication device over a first wireless network, wherein the first communication device comprises a mobile device;
obtaining, by the processing system, creative content provider preferences and advertisement placement demand associated with creative content;
determining, by the processing system, a first location of the first communication device, wherein the first location of the first communication device is in an area that cannot provide mobile communication service to the first communication device;
pausing, by the processing system, delivery of the content according to the first location of the first communication device;
determining, by the processing system, that a first advertisement has been presented in a portion of the content at the first communication device before the pausing and that a duration of time since the first advertisement was presented exceeds a duration of play time between advertisements, wherein the advertisements comprise the first advertisement and a second advertisement;
responsive to the determining;
selecting, by the processing system, the second advertisement according to the creative content provider preferences and advertisement placement demand;
delivering the second advertisement to a second communication device over a second wireless network; and
resuming, by the processing system, delivery of the content to the second communication device over the second wireless network at a point at which the delivery of the content was paused, wherein the second advertisement is presented at the second communication device prior to the content being resumed at the second communication device.
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Abstract
In embodiments, the present invention provides a method and system for managing playback of content delivered to a mobile device with a pause and resume functionality. The method and system including receiving delivered content on a mobile device, initiating playback of the delivered content, pausing playback of the content being delivered to the mobile device in response to an action and resuming delivery of the content upon a request.
205 Citations
22 Claims
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1. A method for managing playback of content, comprising:
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delivering, by a processing system including a processor, content to a first communication device over a first wireless network, wherein the first communication device comprises a mobile device; obtaining, by the processing system, creative content provider preferences and advertisement placement demand associated with creative content; determining, by the processing system, a first location of the first communication device, wherein the first location of the first communication device is in an area that cannot provide mobile communication service to the first communication device; pausing, by the processing system, delivery of the content according to the first location of the first communication device; determining, by the processing system, that a first advertisement has been presented in a portion of the content at the first communication device before the pausing and that a duration of time since the first advertisement was presented exceeds a duration of play time between advertisements, wherein the advertisements comprise the first advertisement and a second advertisement; responsive to the determining; selecting, by the processing system, the second advertisement according to the creative content provider preferences and advertisement placement demand; delivering the second advertisement to a second communication device over a second wireless network; and resuming, by the processing system, delivery of the content to the second communication device over the second wireless network at a point at which the delivery of the content was paused, wherein the second advertisement is presented at the second communication device prior to the content being resumed at the second communication device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method for managing playback of content, comprising:
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obtaining, by a processing system including a processor, creative content provider preferences and advertisement placement demand associated with creative content; determining, by the processing system, a first location of a first communication device, wherein the first location of the first communication device is in an area that cannot provide mobile communication service to the first communication device, wherein the first communication device comprises a mobile device; pausing, by the processing system, playback of received content on the first communication device according to the first location of the first communication device; determining, by the processing system, that a first advertisement has been presented in a portion of the received content at the first communication device before the pausing and that a duration of time since the first advertisement was presented exceeds a duration of play time between advertisements, wherein the advertisements comprise the first advertisement and a second advertisement; responsive to the determining; selecting, by the processing system, the second advertisement according to the creative content provider preferences and advertisement placement demand; delivering, by the processing system the second advertisement to a second communication device; and resuming, by the processing system, playback of the received content at the second communication device at a point at which playback was paused, wherein the second advertisement is presented at the second communication device prior to resuming the playback of the received content. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A method for managing playback of content, comprising:
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receiving, by a processing system including a processor, content on a first communication device over a first wireless network resulting in received content, wherein the first communication device comprises a mobile device; initiating, by the processing system, playback of the received content on the first communication device; obtaining, by the processing system, creative content provider preferences and advertisement placement demand associated with creative content; determining, by the processing system, a first location of the mobile device, wherein the first location of the first communication device is in an area that cannot provide mobile communication service to the first communication device; pausing, by the processing system, playback of the received content according to the first location of the first communication device; determining, by the processing system, that a first advertisement has been presented in a portion of the received content at the first communication device before the pausing that a duration of time since the first advertisement was presented exceeds a duration of play time between advertisements, wherein the advertisements comprise the first advertisement and a second advertisement; responsive to the determining; selecting, by the processing system, the second advertisement according to the creative content provider preferences and advertisement placement demand; and sending a delivery pause signal over the first wireless network to pause delivery of the received content being received by the first communication device in response to a pause playback action; delivering the second advertisement to a second communication over a second wireless network; and sending a resume delivery signal over the second wireless network to resume delivery of the received content being received by a second communication device at a point at which the delivery of the received content was paused, wherein the second advertisement is presented at the second communication device prior to resuming playback of the received content. - View Dependent Claims (21, 22)
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Specification