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Mobile media pause and resume

  • US 10,180,982 B2
  • Filed: 11/03/2014
  • Issued: 01/15/2019
  • Est. Priority Date: 12/13/2006
  • Status: Active Grant
First Claim
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1. A method for managing playback of content, comprising:

  • delivering, by a processing system including a processor, content to a first communication device over a first wireless network, wherein the first communication device comprises a mobile device;

    obtaining, by the processing system, creative content provider preferences and advertisement placement demand associated with creative content;

    determining, by the processing system, a first location of the first communication device, wherein the first location of the first communication device is in an area that cannot provide mobile communication service to the first communication device;

    pausing, by the processing system, delivery of the content according to the first location of the first communication device;

    determining, by the processing system, that a first advertisement has been presented in a portion of the content at the first communication device before the pausing and that a duration of time since the first advertisement was presented exceeds a duration of play time between advertisements, wherein the advertisements comprise the first advertisement and a second advertisement;

    responsive to the determining;

    selecting, by the processing system, the second advertisement according to the creative content provider preferences and advertisement placement demand;

    delivering the second advertisement to a second communication device over a second wireless network; and

    resuming, by the processing system, delivery of the content to the second communication device over the second wireless network at a point at which the delivery of the content was paused, wherein the second advertisement is presented at the second communication device prior to the content being resumed at the second communication device.

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