Method and system for distribution of content

• US 10,181,133 B2
• Filed: 09/04/2015
• Issued: 01/15/2019
• Est. Priority Date: 11/05/2010
• Status: Active Grant

• Current Assignee: Bazaarvoice Incorporated
• Original Assignee: Bazaarvoice Incorporated
• Inventors: DeHaven, Michael Lee, Thomas, Brent Hayden, Morgan, Robert J.
• Primary Examiner(s): Tran, Quoc A
• Application Number:
  US14/846,321
• Publication Number:
  US 20160034983A1
• Time in Patent Office: 1,229 Days
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 16/972 Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
• CPC Class Codes: G06F 3/1256 User feedback, e.g. print preview, test print, proofing, pre-flight checks
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0278 Product appraisal
• CPC Class Codes: G06Q 30/0281 Customer communication at a business location, e.g. providing product or service information, consulting
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0603 Catalogue ordering

Abstract

Embodiments of methods and systems for incorporating user generated content into a web page are disclosed. In particular, embodiments of such systems and methods may incorporate user generated content into a web page such that the user generated content can be consumed by indexers associated with search engines in association with that web page. Additionally, embodiments may also provide a mechanism by which user generated content may be received and included in a web page when that web page is rendered. Using embodiments as disclosed herein user generated content may be exposed to a search engine indexer in a web page while still providing a mechanism for incorporating the freshest user generated content in such a web page.

Claims

1. A method, comprising:

storing, at a content distribution system, user-generated content indicative of opinions of products and services, wherein the content distribution system is configured to provide stored user-generated content to a plurality of different web sites, including a particular website;

receiving, at the content distribution system, first user-generated content;

sending, by the content distribution system, the first user-generated content to one or more computer systems associated with the particular website, wherein the first user-generated content is incorporated into a container within a particular web page of the particular website and is usable by one or more search engines to index the particular web page;

subsequently receiving, at the content distribution system, a request from an application while the application is rendering the particular web page on a client computer that received the particular web page from the one or more computer systems, wherein the request includes identifying information indicating a product or service associated with the particular web page;

determining, at the content distribution system, to provide second user-generated content to the application in response to the request; and

providing, by the content distribution system, the second user-generated content to the application for overwriting the first user-generated content at the client computer such that display of the particular web page at the client computer includes the second user-generated content, but not the first user-generated content.

2. The method of claim 1, wherein the first user-generated content pertains to a product and is received by the content distribution system from a first website associated with a retailer of the product, and wherein the particular website is associated with a manufacturer of the product.

3. The method of claim 1, further comprising:

formatting, at the content distribution system, the second user-generated content before providing the second user-generated content to the application.

4. The method of claim 1, wherein the determining includes determining, based on the identifying information, to provide the second user-generated content instead of the first user-generated content in response to the request.

5. The method of claim 4, wherein the determining is based on the second user-generated content being newer than the first user-generated content.

6. The method of claim 1, wherein the providing the second user-generated content overwrites the first user-generated content within the container of the particular web page such that the second user-generated content is subsequently usable by the one or more search engines to index the particular web page.

7. The method of claim 1, wherein the container within the particular web page is defined by a <

div>

tag.

8. The method of claim 1, further comprising:

receiving an electronic product catalog from an entity associated with one of the plurality of different websites, wherein the electronic product catalog is usable to categorize user-generated content received by the content distribution system.

9. The method of claim 1, wherein the first and second user-generated content pertain to the same product or service.

10. The method of claim 1, wherein the particular web page corresponds to a particular product or service category, and wherein the first and second user-generated content pertain to different products or services within the particular product or service category.

11. A non-transitory computer readable medium having stored thereon instructions that are executable by a content distribution computer system to cause the content distribution computer system to perform operations comprising:

receiving first user-generated content indicative of an opinion corresponding to a particular product or service category;

sending the first user-generated content to one or more computer systems associated with a particular website, wherein the first user-generated content is incorporated into a container within a particular web page of the particular website and is usable by one or more search engines to index the particular web page;

subsequently receiving a request from an application while the application is rendering the particular web page on a client computer that received the particular web page from the one or more computer systems;

determining to provide second user-generated content to the application in response to the request; and

providing the second user-generated content to the application for overwriting the first user-generated content at the client computer such that display of the particular web page at the client computer includes the second user-generated content but not the first user-generated content.

12. The non-transitory computer readable medium of claim 11, wherein the determining to provide second user-generated content in response to the request includes determining that the second user-generated content is a more recent opinion of a product or service than the first user-generated content.

13. The non-transitory computer readable medium of claim 11, wherein the determining to provide second user-generated content includes determining whether the second user-generated content was created before a particular time period.

14. The non-transitory computer readable medium of claim 11, wherein the providing the second user-generated content causes the first user-generated content within the container of the particular web page to be overwritten with the second user-generated content such that the second user-generated content is subsequently usable by the one or more search engines to index the particular web page.

15. A method, comprising:

sending, by a content distribution system, first user-generated content to one or more computer systems maintaining a particular website, wherein the first user-generated content is incorporated into a container within a particular web page of the particular website and is usable by one or more search engines to index the particular web page;

receiving, at the content distribution system, a request from an application while the application is rendering the particular web page on a client computer that received the particular web page from the one or more computer systems, wherein the request includes identifying information indicating content of the particular web page;

determining, at the content distribution system, to provide second user-generated content to the application in response to the request; and

providing, by the content distribution system, the second user-generated content to the application for overwriting the first user-generated content at the client computer such that display of the particular web page at the client computer includes the second user-generated content but not the first user-generated content.

16. The method of claim 15, wherein the determining is based on the second user-generated content being more recent than the first user-generated content.

17. The method of claim 16, wherein the content of the particular web page pertains to a product category, and wherein the first and second user-generated content each indicate an opinion relating to a particular product within the product category.