Synthesizing messaging using context provided by consumers
First Claim
1. A computer network implementable method for synthesizing relevant messaging from a domain of information, underpinned by promoted content, using a consumer-generated context, the method comprising:
- obtaining promoted content associated with at least one promoter;
receiving advertising material from the at least one promoter;
receiving a consumer-generated context;
semantically analyzing and synthesizing, using one or more computer processors executing a stored program, a semantic network based on the promoted content and the consumer-generated context, wherein the semantic network is embodied in a data structure storing data associated with the semantic network;
synthesizing relevant messaging based on the promoted content and the consumer-generated context, the synthesizing comprising;
deconstructing the advertising material received from the at least one promoter into a plurality of messaging leads; and
selecting at least some of the plurality of messaging leads and assembling the selected messaging leads into a message based on the consumer-generated context, the message having relevant promoted content interspersed between the selected messaging leads from the received advertising material; and
providing the synthesized relevant messaging based on the semantic network, wherein the relevant messaging is traceable to the at least one promoter.
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Abstract
The present invention provides a computer network implementable integration of promoted information with non-promoted content before a consumer interaction with the network, such that when the consumer interacts with the network, a consumer information interacts with this integrated content and delivers a message to the consumer such that the consumer visualizes this message as part of consumer experience without distracting from the network interaction task at hand. The integration is facilitated by semantic analysis and synthesis to naturally position the promoted content as close to the consumer interaction tasks as possible at that instant. This approach displaces the current practise of matching message to media placement while further enabling a promoter to evaluate and respond to feedback data depicting the efficacy of the sponsor message. The network in question is any computer network such as the Internet or intranet.
242 Citations
19 Claims
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1. A computer network implementable method for synthesizing relevant messaging from a domain of information, underpinned by promoted content, using a consumer-generated context, the method comprising:
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obtaining promoted content associated with at least one promoter; receiving advertising material from the at least one promoter; receiving a consumer-generated context; semantically analyzing and synthesizing, using one or more computer processors executing a stored program, a semantic network based on the promoted content and the consumer-generated context, wherein the semantic network is embodied in a data structure storing data associated with the semantic network; synthesizing relevant messaging based on the promoted content and the consumer-generated context, the synthesizing comprising; deconstructing the advertising material received from the at least one promoter into a plurality of messaging leads; and selecting at least some of the plurality of messaging leads and assembling the selected messaging leads into a message based on the consumer-generated context, the message having relevant promoted content interspersed between the selected messaging leads from the received advertising material; and providing the synthesized relevant messaging based on the semantic network, wherein the relevant messaging is traceable to the at least one promoter. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A computer implemented method comprising:
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obtaining promoted content associated with at least one promoter; receiving advertising material from the at least one promoter; receiving consumer interaction information; semantically synthesizing, using one or more computer processors executing a stored program, a semantic network based on the promoted content and the consumer interaction information, wherein the semantic network is embodied in a data structure storing data associated with the semantic network; synthesizing messaging based on the promoted content and the consumer interaction information, the synthesizing comprising; deconstructing the advertising material received from the at least one promoter into a plurality of messaging leads; and selecting at least some of the plurality of messaging leads and assembling the selected messaging leads into a message based on the consumer interaction information, the message having relevant promoted content interspersed between the selected messaging leads from the received advertising material; and providing the messaging based on the semantic network, wherein the messaging includes content that makes the messaging traceable to the at least one promoter.
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Specification