Method and apparatus for content presentation in association with a telephone call
First Claim
1. A method of facilitating presentation of content on multiple communication devices in association with a communication connection between operators of the communication devices, the method comprising:
- receiving, from a first communication device operated by a first operator, a signal indicating initiation of the communication connection to a second communication device operated by a second operator;
in response to the signal, and prior to establishment of the communication connection, transmitting a signal to the first communication device to delay the communication connection without soliciting action by the first operator;
identifying initial content displayed on the first communication device at a time of the initiation of the communication connection;
causing the initial content to be displayed on the second communication device in association with the communication connection, while simultaneously displayed on the first communication device;
during the communication connection, receiving from the second communication device updated content generated at the second communication device, wherein the updated content includes an annotation to the initial content by the second operator; and
causing the updated content to be displayed on the first communication device while simultaneously displayed on the second communication device.
1 Assignment
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Accused Products
Abstract
A method and apparatus are provided for presenting multimedia content to a caller and/or a called party in association with a telephone call. Content may be presented pre-ring (before the called party'"'"'s telephone rings), in-call, and/or post-call. Content presented to a party may be related to or selected by another party participating in the call, or may be related to or selected by a third party (e.g., an advertiser that paid for the ability to have its content presented). Presented content may be actuable, and allow a caller to change the destination of a call, take advantage of an offer presented to him, redeem a coupon, schedule or queue a subsequent call, etc. To find a desired destination party, a caller may initiate a manual or automatic search of his local contacts (on his telephone) and/or a central or global directory or contact list.
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Citations
32 Claims
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1. A method of facilitating presentation of content on multiple communication devices in association with a communication connection between operators of the communication devices, the method comprising:
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receiving, from a first communication device operated by a first operator, a signal indicating initiation of the communication connection to a second communication device operated by a second operator; in response to the signal, and prior to establishment of the communication connection, transmitting a signal to the first communication device to delay the communication connection without soliciting action by the first operator; identifying initial content displayed on the first communication device at a time of the initiation of the communication connection; causing the initial content to be displayed on the second communication device in association with the communication connection, while simultaneously displayed on the first communication device; during the communication connection, receiving from the second communication device updated content generated at the second communication device, wherein the updated content includes an annotation to the initial content by the second operator; and causing the updated content to be displayed on the first communication device while simultaneously displayed on the second communication device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A non-transitory computer-readable medium storing instructions that, when executed by a processor, cause the processor to perform a method of facilitating presentation of content on multiple communication devices in association with a communication connection between operators of the communication devices, the method comprising:
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receiving, from a first communication device operated by a first operator, a signal indicating initiation of the communication connection to a second communication device operated by a second operator; in response to the signal, and prior to establishment of the communication connection, transmitting a signal to the first communication device to delay the communication connection without soliciting action by the first operator; identifying initial content displayed on the first communication device at a time of the initiation of the communication connection; causing the initial content to be displayed on the second communication device in association with the communication connection, while simultaneously displayed on the first communication device; during the communication connection, receiving from the second communication device updated content generated at the second communication device, wherein the updated content includes an annotation to the initial content by the second operator; and causing the updated content to be displayed on the first communication device while simultaneously displayed on the second communication device.
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15. An apparatus for facilitating presentation of content on multiple communication devices in association with a communication connection between operators of the communication devices, the apparatus comprising:
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one or more processors; a communication mechanism comprising instructions that, when executed by the one or more processors, cause the apparatus to; receive, from a first communication device operated by a first operator, a signal indicating initiation of the communication connection to a second communication device operated by a second operator; in response to the signal, and prior to establishment of the communication connection, transmit a signal to the first communication device to delay the communication connection without soliciting action by the first operator; and during the communication connection, receive from the second communication device updated content generated at the second communication device, wherein the updated content includes an annotation to the initial content by the second operator; a selection mechanism comprising instructions that, when executed by the one or more processors, cause the apparatus to; identify initial content displayed on the first communication device at a time of the initiation of the communication connection; and a presentation mechanism comprising instructions that, when executed by the one or more processors, cause the apparatus to; cause the initial content to be displayed on the second communication device in association with the communication connection, while simultaneously displayed on the first communication device; and cause the updated content to be displayed on the first communication device while simultaneously displayed on the second communication device. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23)
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24. A system for facilitating presentation of content on multiple communication devices in association with a communication connection between operators of the communication devices, the system comprising:
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a communication server comprising; a communication mechanism for; receiving, from a first communication device operated by a first operator, a signal indicating initiation of the communication connection to a second communication device operated by a second operator; in response to the signal, and prior to establishment of the communication connection, transmitting a signal to the first communication device to delay the communication connection without soliciting action by the first operator; and during the communication connection, receiving from the second communication device updated content generated at the second communication device, wherein the updated content includes an annotation to the initial content by the second operator; a selection mechanism for identifying initial content displayed on the first communication device at a time of the initiation of the communication connection; and a presentation mechanism for causing the updated content to be displayed on the first communication device while simultaneously displayed on the second communication device; and the second communication device comprising a non-transitory computer-readable medium storing instructions that, when executed, cause the second communication device to; display the initial content in association with the communication connection, while the initial content is simultaneously presented on the first communication device; and generate the updated content. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31, 32)
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Specification