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Providing geocoded targeted web content

  • US 10,187,453 B2
  • Filed: 06/06/2013
  • Issued: 01/22/2019
  • Est. Priority Date: 09/09/2008
  • Status: Active Grant
First Claim
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1. A computer-implemented method of providing geocoded web content, the method comprising the following operations performed by at least one processor:

  • analyzing web content to determine whether the web content is associated with geographic information stored in a first database;

    determining location tags for the web content when the web content is associated with the geographic information;

    storing the location tags in a second database, the second database comprising one or more web content tables associating the location tags with the web content;

    determining latitude and longitude coordinates associated with a geographic location;

    determining a first geographic boundary surrounding the latitude and longitude coordinates;

    determining a second geographic boundary surrounding the first geographic boundary based at least in part on a boundary parameter indicating at least one of a neighborhood or city surrounding the first geographic boundary;

    receiving user input indicating an adjusted boundary parameter;

    determining an adjusted second geographic boundary surrounding the first geographic boundary based at least in part on the adjusted boundary parameter;

    analyzing, by a server, the location tags stored in the second database to determine web content comprising information associated with a location inside of the adjusted second geographic boundary and outside of the first geographic boundary; and

    transmitting the determined web content for display to a user.

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