Methods and apparatus to identify co-relationships between media using social media
First Claim
1. A method comprising:
- obtaining, by executing an instruction with a processor, media-exposure social media messages corresponding to client devices by querying a social media server based on media keywords and media posting timestamps;
identifying, by executing an instruction with the processor, a media-pairing including first media and second media;
estimating, by executing an instruction with the processor, a first audience of the first media based on a first set of media-exposure social media messages corresponding to the client devices referencing the first media;
estimating, by executing an instruction with the processor, a second audience of the second media based on a second set of media-exposure social media messages corresponding to the client devices referencing the second media;
determining, by executing an instruction with the processor, a pairing-score for the media-pairing based on the first and second audiences and the first and second sets of media-exposure social media messages;
attributing, by executing an instruction with the processor, a relationship threshold to the media-pairing based on the first media and the second media;
classifying, by executing an instruction with the processor, the media-pairing based on the pairing-score and the relationship threshold; and
generating, by executing an instruction with the processor, a report indicating a level of effectiveness of broadcasting third media during presentation of the first media and during presentation of the second media based on the media-pairing classification.
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Abstract
Methods, apparatus, systems and articles of manufacture are disclosed to identify co-relationships between media using social media. An example method includes obtaining media-exposure social media messages based on keywords and posting timestamps, and identifying a media-pairing including first media and second media. The example method also includes estimating a first audience of the first media based on a first set of media-exposure social media messages referencing the first media, and estimating a second audience of the second media based on a second set of media-exposure social media messages referencing the second media. The example method also includes determining a pairing-score for the media-pairing based on the first and second audiences and the first and second sets of media-exposure social media messages, attributing a relationship threshold to the media-pairing based on the first media and the second media, and classifying the media-pairing based on the pairing-score and the relationship threshold.
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Citations
20 Claims
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1. A method comprising:
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obtaining, by executing an instruction with a processor, media-exposure social media messages corresponding to client devices by querying a social media server based on media keywords and media posting timestamps; identifying, by executing an instruction with the processor, a media-pairing including first media and second media; estimating, by executing an instruction with the processor, a first audience of the first media based on a first set of media-exposure social media messages corresponding to the client devices referencing the first media; estimating, by executing an instruction with the processor, a second audience of the second media based on a second set of media-exposure social media messages corresponding to the client devices referencing the second media; determining, by executing an instruction with the processor, a pairing-score for the media-pairing based on the first and second audiences and the first and second sets of media-exposure social media messages; attributing, by executing an instruction with the processor, a relationship threshold to the media-pairing based on the first media and the second media; classifying, by executing an instruction with the processor, the media-pairing based on the pairing-score and the relationship threshold; and generating, by executing an instruction with the processor, a report indicating a level of effectiveness of broadcasting third media during presentation of the first media and during presentation of the second media based on the media-pairing classification. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. An apparatus comprising:
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a message logger to; obtain media-exposure social media messages corresponding to client devices by querying a social media server based on media keywords and media posting timestamps; identify a media-pairing including first media and second media; an audience estimator to; estimate a first audience of the first media based on a first set of media-exposure social media messages corresponding to the client devices referencing the first media; and estimate a second audience of the second media based on a second set of media-exposure social media messages corresponding to the client devices referencing the second media; and a pairing classifier to; determine a pairing-score for the media-pairing based on the first and second audiences and the first and second sets of media-exposure social media messages; determine a relationship threshold to apply to the media-pairing based on the first media and the second media; and classify the media-pairing based on the pairing-score and the relationship threshold. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A tangible computer readable storage medium comprising instructions that, when executed, cause a machine to at least:
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obtain media-exposure social media messages corresponding to client devices by querying a social media server based on media keywords and media posting timestamps; identify a media-pairing including first media and second media; estimate a first audience of the first media based on a first set of media-exposure social media messages corresponding to the client devices that reference the first media; estimate a second audience of the second media based on a second set of media-exposure social media messages corresponding to the client devices that reference the second media; determine a pairing-score for the media-pairing based on the first and second audiences and the first and second sets of media-exposure social media messages; determine a relationship threshold to apply to the media-pairing, the relationship threshold based on the first media and the second media; classify the media-pairing based on the pairing-score and the relationship threshold; and generate a report indicative of a level of effectiveness of broadcasting third media during presentation of the first media and during presentation of the second media based on the media-pairing classification. - View Dependent Claims (17, 18, 19, 20)
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Specification