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Systems and methods to detect and correlate user responses to media content

  • US 10,187,690 B1
  • Filed: 04/24/2017
  • Issued: 01/22/2019
  • Est. Priority Date: 04/24/2017
  • Status: Active Grant
First Claim
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1. A system for automatically detecting user responses from users to media content and correlating the user responses to the media content, the system comprising:

  • one or more physical processors configured by machine-readable instructions to;

    obtain images including facial expressions of users during presentation of video content to the users, the images including a first image and a second image, the first image including a facial expression of a first user during the presentation of the video content to the first user and the second image including a facial expression of a second user during the presentation of the video content to the second user;

    perform classification of the facial expressions of the users based on the images such that the facial expression of the first user is classified based on the first image and the facial expression of the second user is classified based on the second image;

    determine individual items of response information that reflect user responses to the presentation based on the classification of the facial expressions of the individual users, the items of response information including a first item of response information reflecting the first user'"'"'s response to the presentation and a second item of response information reflecting the second user'"'"'s response to the presentation, wherein the individual items of response information correspond to individual emojis such that the first item of response information corresponds to a first emoji and the second item of response information corresponds to a second emoji;

    aggregate the items of response information into aggregated response information, the aggregated response information corresponding an aggregated emoji, wherein the first emoji and the second emoji are of a given type of emoji, and the aggregated emoji is of the given type of emoji and characterized by a different size or brightness than the first emoji and the second emoji; and

    correlate the aggregated response information to the video content such that subsequent presentation of the video content includes simultaneous presentation of the aggregated emoji.

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