Measurements based on panel and census data
First Claim
1. A system, comprising:
- a plurality of client systems configured to access resources on a network;
a first server system comprising one or more processors and one or more storage devices storing instructions that, when executed by the one or more processors, cause the one or more processors to perform the following operations;
receive a first set of information from a first subset of the client systems as a result of the first subset of the client systems accessing a first set of resources on a network, the first set of information being sent as a result of beacon instructions included with the first set of resources;
store a first set of usage data for the first set of resources, the first set of usage data having been determined based on the first set of information received from the first subset of the client systems;
receive a second set of information from monitoring applications installed on a second subset of the client systems that accessed a second set of resources, wherein users of the second subset of client systems are a sample of a larger group of users that use resources on the network, and wherein the second set of resources includes one or more common resources that are included in the first set of resources; and
store a second set of usage data for the second set of resources, the second set of usage data being determined based on the second set of information received from the second subset of the client systems, wherein the second set of usage data includes information about cookies stored by the second subset of client systems; and
a second server system comprising one or more processors and one or more storage devices storing instructions that, when executed by the one or more processors, cause the one or more processors to perform the following operations;
access usage measurement data determined based on the first set of usage data for the first set of resources;
access the second set of usage data for the second set of resources;
determine, based on the second set of usage data and not based on the first set of usage data, one or more adjustment factors associated with a characteristic present in the second set of usage data and not present in the first set of usage data;
apply the one or more adjustments factors to the usage measurement data to generate adjusted usage measurement data; and
generate one or more reports based on the adjusted usage measurement data.
5 Assignments
0 Petitions
Accused Products
Abstract
A first set of usage data for a first set of resources on a network and a second set of usage data for a second set of resources on a network are accessed. The first set of resources were accessed by a first group of client systems and the first set of usage data is determined based on information received from the first group of client systems sent as a result of beacon instructions included with the first set of resources. The second set of usage data is determined based on information received from monitoring applications installed on a second group of client systems that accessed the second set of resources. Users of the second group of client systems are a sample of a larger group of users that use resources on the network. Initial usage measurement data for a third set of resources on the network is determined based on the first set of usage data. The third set includes one or more common resources that are included in the first set of resources and the second set of resources. One or more adjustment factors are determined based on the second set of usage data and applied to the initial usage measurement data to generate adjusted usage measurement data. One or more reports are generated based on the adjusted usage measurement data.
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Citations
17 Claims
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1. A system, comprising:
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a plurality of client systems configured to access resources on a network; a first server system comprising one or more processors and one or more storage devices storing instructions that, when executed by the one or more processors, cause the one or more processors to perform the following operations; receive a first set of information from a first subset of the client systems as a result of the first subset of the client systems accessing a first set of resources on a network, the first set of information being sent as a result of beacon instructions included with the first set of resources; store a first set of usage data for the first set of resources, the first set of usage data having been determined based on the first set of information received from the first subset of the client systems; receive a second set of information from monitoring applications installed on a second subset of the client systems that accessed a second set of resources, wherein users of the second subset of client systems are a sample of a larger group of users that use resources on the network, and wherein the second set of resources includes one or more common resources that are included in the first set of resources; and store a second set of usage data for the second set of resources, the second set of usage data being determined based on the second set of information received from the second subset of the client systems, wherein the second set of usage data includes information about cookies stored by the second subset of client systems; and a second server system comprising one or more processors and one or more storage devices storing instructions that, when executed by the one or more processors, cause the one or more processors to perform the following operations; access usage measurement data determined based on the first set of usage data for the first set of resources; access the second set of usage data for the second set of resources; determine, based on the second set of usage data and not based on the first set of usage data, one or more adjustment factors associated with a characteristic present in the second set of usage data and not present in the first set of usage data; apply the one or more adjustments factors to the usage measurement data to generate adjusted usage measurement data; and generate one or more reports based on the adjusted usage measurement data. - View Dependent Claims (2, 3, 4, 5)
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6. A system, comprising:
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a plurality of client systems configured to access resources on a network; a first server system comprising one or more processors and one or more storage devices storing instructions that, when executed by the one or more processors, cause the one or more processors to perform the following operations; receive a first set of information from a first subset of the client systems as a result of the first subset of the client systems accessing a first set of resources on a network, the first set of information being sent as a result of instructions, included with the first set of resources, that cause a client system executing the instructions to automatically send a message that includes the first set of information; store a first set of usage data for the first set of resources, the first set of usage data having been determined based on the first set of information received from the first subset of the client systems; receive a second set of information from monitoring applications installed on a second subset of the client systems that accessed a second set of resources, wherein users of the second subset of client systems are a sample of a larger group of users that use resources on the network, and wherein the second set of resources includes one or more common resources that are included in the first set of resources; and store a second set of usage data for the second set of resources, the second set of usage data being determined based on the second set of information received from the second subset of the client systems, wherein the second set of usage data includes information about unique identifiers stored by the second subset of client systems; and a second server system comprising one or more processors and one or more storage devices storing instructions that, when executed by the one or more processors, cause the one or more processors to perform the following operations; access usage measurement data determined based on the first set of usage data for the first set of resources; access the second set of usage data for the second set of resources; determine, based on information about unique identifiers stored by the second subset of client systems included in the second set of usage data, one or more adjustment factors associated with a characteristic present in the second set of usage data and not present in the first set of usage data; apply the one or more adjustments factors to the usage measurement data to generate adjusted usage measurement data; and generate one or more reports based on the adjusted usage measurement data. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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Specification