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Measurements based on panel and census data

  • US 10,192,227 B2
  • Filed: 09/02/2016
  • Issued: 01/29/2019
  • Est. Priority Date: 04/05/2010
  • Status: Active Grant
First Claim
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1. A system, comprising:

  • a plurality of client systems configured to access resources on a network;

    a first server system comprising one or more processors and one or more storage devices storing instructions that, when executed by the one or more processors, cause the one or more processors to perform the following operations;

    receive a first set of information from a first subset of the client systems as a result of the first subset of the client systems accessing a first set of resources on a network, the first set of information being sent as a result of beacon instructions included with the first set of resources;

    store a first set of usage data for the first set of resources, the first set of usage data having been determined based on the first set of information received from the first subset of the client systems;

    receive a second set of information from monitoring applications installed on a second subset of the client systems that accessed a second set of resources, wherein users of the second subset of client systems are a sample of a larger group of users that use resources on the network, and wherein the second set of resources includes one or more common resources that are included in the first set of resources; and

    store a second set of usage data for the second set of resources, the second set of usage data being determined based on the second set of information received from the second subset of the client systems, wherein the second set of usage data includes information about cookies stored by the second subset of client systems; and

    a second server system comprising one or more processors and one or more storage devices storing instructions that, when executed by the one or more processors, cause the one or more processors to perform the following operations;

    access usage measurement data determined based on the first set of usage data for the first set of resources;

    access the second set of usage data for the second set of resources;

    determine, based on the second set of usage data and not based on the first set of usage data, one or more adjustment factors associated with a characteristic present in the second set of usage data and not present in the first set of usage data;

    apply the one or more adjustments factors to the usage measurement data to generate adjusted usage measurement data; and

    generate one or more reports based on the adjusted usage measurement data.

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