Method and system for distribution of content

• US 10,192,237 B2
• Filed: 09/04/2015
• Issued: 01/29/2019
• Est. Priority Date: 11/05/2010
• Status: Active Grant

• Current Assignee: Bazaarvoice Incorporated
• Original Assignee: Bazaarvoice Incorporated
• Inventors: DeHaven, Michael Lee, Thomas, Brent Hayden, Morgan, Robert J.
• Primary Examiner(s): Tran, Quoc A
• Application Number:
  US14/846,347
• Publication Number:
  US 20160071150A1
• Time in Patent Office: 1,243 Days
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 16/972 Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
• CPC Class Codes: G06F 3/1256 User feedback, e.g. print preview, test print, proofing, pre-flight checks
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0278 Product appraisal
• CPC Class Codes: G06Q 30/0281 Customer communication at a business location, e.g. providing product or service information, consulting
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0603 Catalogue ordering

Abstract

Embodiments of methods and systems for incorporating user generated content into a web page are disclosed. In particular, embodiments of such systems and methods may incorporate user generated content into a web page such that the user generated content can be consumed by indexers associated with search engines in association with that web page. Additionally, embodiments may also provide a mechanism by which user generated content may be received and included in a web page when that web page is rendered. Using embodiments as disclosed herein user generated content may be exposed to a search engine indexer in a web page while still providing a mechanism for incorporating the freshest user generated content in such a web page.

Claims

1. A method, comprising:

storing, by a content distribution system, user-generated content and associated metadata, wherein the user-generated content includes first user-generated content regarding a particular product or category;

receiving, at the content distribution system from a remote computer system, a request for user-generated content for a particular web page that is associated with the particular product or category;

assembling, by the content distribution system, a set of user-generated content responsive to the request, wherein the assembling includes determining whether to include the first user-generated content in the set based on a syndication delay filter associated with the first user-generated content, wherein the syndication delay filter serves to;

during a syndication delay time indicated by the syndication delay filter;

permit providing the first user-generated content to only a website of origin of the first user-generated content; and

prevent the first user-generated content from being distributed to a web site other than the web site of origin; and

after the syndication delay time;

permit providing the first user-generated content to the website of origin and other websites; and

providing, by the content distribution system, the set of user-generated content to the remote computer system.

2. The method of claim 1, wherein the metadata associated with the first user-generated content includes a timestamp indicating a time of generation of the first user-generated content.

3. The method of claim 2, wherein the assembling includes determining whether, based on a time of the request and the timestamp for the first user-generated content, the syndication delay time has passed.

4. The method of claim 3, wherein the set of user-generated content is assembled to include the first user-generated content based on a determination that the syndication delay time has passed.

5. The method of claim 3, wherein the first user-generated content is excluded from the set of user-generated content based on a determination that the syndication delay time has not passed.

6. The method of claim 2, wherein the metadata associated with the first user-generated content includes an identifier indicating the website of origin for the first user-generated content.

7. The method of claim 6, wherein the set of user-generated content is assembled to include the first user-generated content in response to the request being associated with the web site of origin for the first user-generated content.

8. The method of claim 6, wherein, in response to the request being associated with a web site other than the web site of origin for the first user-generated content, the set of user-generated content is assembled to include the first user-generated content based on a determination that the syndication delay time has passed.

9. The method of claim 6, wherein the set of user-generated content is assembled to exclude the first user-generated content based on:

the request being associated with a website other than the website of origin for the first user-generated content; and

a determination that the syndication delay time has not passed.

10. The method of claim 1, wherein the particular web page is a web page of a retailer or manufacturer associated with the particular product or category, wherein the particular web page includes code that is executable to request user-generated content from the content distribution system in response to a user of the remote computer system accessing the particular web page.

11. A non-transitory computer readable medium having program instructions stored thereon that are executable by a content distribution system to cause the content distribution system to perform operations comprising:

determining that a syndication delay period for a first item of user-generated content has elapsed, wherein the syndication delay period serves to;

during the syndication delay period;

permit providing the first item of user-generated content to only a web site of origin of the first item of user-generated content; and

prevent the first item of user-generated content from being provided to a web site other than the web site of origin; and

after the syndication delay period;

permit providing the first item of user-generated content to the web site of origin and other web sites, wherein the first item of user-generated content includes an opinion of a product or a product category; and

based on the determining, including the first item of user-generated content in a set of user-generated content to be provided in response to a request for user-generated content for a particular web page associated with the product or product category.

12. The non-transitory computer readable medium of claim 11, wherein the operations further comprise:

maintaining metadata for the first item of user-generated content that includes a first timestamp indicating a time of creation of the first item.

13. The non-transitory computer readable medium of claim 12, wherein the request is associated with a second timestamp indicating a time of the request.

14. The non-transitory computer readable medium of claim 13, wherein determining that the syndication delay period has elapsed for the first item includes:

determining that a difference between the second and first timestamps exceeds the syndication delay period for the first item.

15. The non-transitory computer readable medium of claim 11, wherein the operations further comprise:

including a second item of user-generated content in the set of user-generated content based on the request originating from a web site that is a web site of origin for the second item.

16. A method, comprising:

storing, at a content distribution system, user-generated content relating to a product or product category;

storing, at the content distribution system, metadata associated with the stored user-generated content, wherein the metadata identifies a website of origin and a time of origin for various items of the stored user-generated content;

receiving, at the content distribution system, a first request for user-generated content relating to the product or product category, wherein the first request is received from a first web site;

filtering, at the content distribution system responsive to the first request, the stored user-generated content to produce a first set of user-generated content that includes a first item of user-generated content based on;

the first web site differing from the web site of origin for the first item; and

a determination that a syndication delay period for the first item has elapsed, wherein the syndication delay period serves to;

during the syndication delay period;

permit providing the first item of user-generate content to only the website of origin of the first item; and

prevent the first item from being sent to a web site other than the web site of origin; and

after the syndication delay period;

permit providing the first item to the website of origin of the first item and other websites, wherein the determination is based in part on the time of origin of the first item; and

providing, by the content distribution system, the first set of user-generated content in response to the first request.

17. The method of claim 16, further comprising:

receiving, at the content distribution system, a second request for user-generated content relating to the product or product category, wherein the second request is received from a second web site distinct from the first web site; and

filtering, at the content distribution system responsive to the second request, the stored user-generated content to produce a second set of user-generated content that includes a second item of user-generated content, wherein the second item is included in the second set of user-generated content based on the second web site being a web site of origin for the second item.

18. The method of claim 17, wherein the determination that the syndication delay period for the second item has elapsed is based on comparing:

an amount of time elapsed since the time of origin of the second item; and

a syndication delay value for the second item.

19. The method of claim 17, further comprising:

receiving, at the content distribution system, a third request for user-generated content relating to the product or product category, wherein the third request is received from a third website distinct from the first and second websites; and

filtering, at the content distribution system responsive to the third request, the stored user-generated content to produce a third set of user-generated content that excludes a third item of user-generated content based on;

the third web site differing from the web site of origin for the third item; and

a determination that a syndication delay period for the third item has not elapsed.

20. The method of claim 19, further comprising:

in response to determining to exclude the third item from the third set of user-generated content, determining to include a fourth item of user-generated content in the third set of user-generated content based on a determination that a syndication delay period for the fourth item has elapsed.