Ad serving offers and new game promotions outside the game module with business intelligence based on portfolio of games
First Claim
1. An online gaming system for dynamically serving advertisements to users based on user parameters, the system comprising:
- one or more processors configured by machine-readable instructions to;
execute an instance of an online game, and to implement the instance of the online game to facilitate participation of users in the online game;
monitor user activity parameters that characterize one or more of past spending by the users on virtual items, past user interaction with game related tasks, user progress with one or more overall game related objectives, user interest in the game, and past in-game communications including player-to-player communications, such that the user activity parameters of a first user and the user activity parameters of a second user are monitored;
manage multiple incentive offers which are available for delivery to the users of the online game, the offers including incentives corresponding to the online game and/or incentives corresponding to one or more different online games, the offers including a first incentive offer including an incentive corresponding to the online game, and a second incentive offer including an incentive corresponding to a first different online game;
determine a likelihood of activity lapse for individual ones of the users based on the user activity parameters, an activity lapse being a cessation of a user'"'"'s activity in the online game and/or a decrease of at least a threshold amount in the user'"'"'s activity in the online game, such that a first likelihood of activity lapse is determined for the first user and a second likelihood of activity lapse is determined for the second user;
transmit incentive offers to client computing platforms associated with the users of the online game based on the likelihood of activity lapse determined for the users, such that the first incentive offer is transmitted to a first client computing platform associated with the first user based on the first likelihood of activity lapse determined for the first user, the first incentive offer including first action requirements for completion by the first user within the online game, and the second incentive offer is transmitted to a second client computing platform associated with the second user based on the second likelihood of activity lapse determined for the second user, the second incentive offer including second action requirements for completion by the second user within the online game; and
transmit incentives to the users within the online games in response to users completing action requirements associated with the incentive offers within the online game, such that a first incentive associated with the first incentive offer is transmitted to a first user based on completion of the first action requirements by the first user within the online game, and a second incentive associated with the second incentive offer is transmitted to a second user based on completion of the first action requirements by the second user within the online game.
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0 Petitions
Accused Products
Abstract
An online gaming system providing dynamic delivery of advertisements to users of an online game. The system may dynamically select advertisement for delivery based on one or more user parameters which characterize the user'"'"'s activity with the online game. The system may comprise one or more processors configured to execute computer program modules. The system may include a game module configured to execute an instance of an online game and to implement the instance of the online game to facilitate participation of users in the online game. The system may include a user monitor module configured to monitor user activity parameters. The system may include a potential offer module configured to manage multiple incentive offers which are available for delivery to the users of the online game. The system may include an offer determination module configured to select incentive offers to be delivered to the users of the online game from the multiple incentive offers based on the monitored activity parameters of the users.
63 Citations
22 Claims
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1. An online gaming system for dynamically serving advertisements to users based on user parameters, the system comprising:
one or more processors configured by machine-readable instructions to; execute an instance of an online game, and to implement the instance of the online game to facilitate participation of users in the online game; monitor user activity parameters that characterize one or more of past spending by the users on virtual items, past user interaction with game related tasks, user progress with one or more overall game related objectives, user interest in the game, and past in-game communications including player-to-player communications, such that the user activity parameters of a first user and the user activity parameters of a second user are monitored; manage multiple incentive offers which are available for delivery to the users of the online game, the offers including incentives corresponding to the online game and/or incentives corresponding to one or more different online games, the offers including a first incentive offer including an incentive corresponding to the online game, and a second incentive offer including an incentive corresponding to a first different online game; determine a likelihood of activity lapse for individual ones of the users based on the user activity parameters, an activity lapse being a cessation of a user'"'"'s activity in the online game and/or a decrease of at least a threshold amount in the user'"'"'s activity in the online game, such that a first likelihood of activity lapse is determined for the first user and a second likelihood of activity lapse is determined for the second user; transmit incentive offers to client computing platforms associated with the users of the online game based on the likelihood of activity lapse determined for the users, such that the first incentive offer is transmitted to a first client computing platform associated with the first user based on the first likelihood of activity lapse determined for the first user, the first incentive offer including first action requirements for completion by the first user within the online game, and the second incentive offer is transmitted to a second client computing platform associated with the second user based on the second likelihood of activity lapse determined for the second user, the second incentive offer including second action requirements for completion by the second user within the online game; and transmit incentives to the users within the online games in response to users completing action requirements associated with the incentive offers within the online game, such that a first incentive associated with the first incentive offer is transmitted to a first user based on completion of the first action requirements by the first user within the online game, and a second incentive associated with the second incentive offer is transmitted to a second user based on completion of the first action requirements by the second user within the online game. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for dynamically serving advertisements to users based on user parameters, the method being implemented in a computer system that includes one or more physical processors and storage media storing machine-readable instructions, the method comprising:
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executing an instance of an online game, and to implementing the instance of the online game to facilitate participation of users in the online game; monitoring user activity parameters that characterize one or more of past spending by the users on virtual items, past user interaction with game related tasks, user progress with one or more overall game related objectives, user interest in the game, and past in-game communications including player-to-player communications, including monitoring the user activity parameters of a first user and the user activity parameters of a second user; managing multiple incentive offers which are available for delivery to the users of the online game, the offers including incentives corresponding to the online game and incentives corresponding to one or more different online games, the offers including a first incentive offer including an incentive corresponding to the online game, and a second incentive offer including an incentive corresponding to a first different online game; determining a likelihood of activity lapse for individual ones of the users based on the user activity parameters, an activity lapse being a cessation of a user'"'"'s activity in the online game and/or a decrease of at least a threshold amount in the user'"'"'s activity in the online game, such that a first likelihood of activity lapse is determined for the first user and a second likelihood of activity lapse is determined for the second user; transmitting incentive offers to client computing platforms associated with the users of the online game based on the likelihood of activity lapse determined for the users, including transmitting the first incentive offer to a first client computing platform associated with the first user based on the likelihood of activity lapse determined for the first user, the first incentive offer including first action requirements for completion by the first user within the online game, and transmitting the second incentive offer to a second client computing platform associated with the second user based on the second likelihood of activity lapse determined for the second user, the second incentive offer including second action requirements for completion by the second user within the online game; and transmitting incentives to the users within the online games in response to users completing action requirements associated with the incentive offers within the online game, such that a first incentive associated with the first incentive offer is transmitted to a first user based on completion of the first action requirements by the first user within the online game, and a second incentive associated with the second incentive offer is transmitted to a second user based on completion of the first action requirements by the second user within the online game. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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Specification