Device, method and machine-readable storage medium for presenting advertising related to emotional context of received content

• US 10,194,214 B2
• Filed: 07/22/2016
• Issued: 01/29/2019
• Est. Priority Date: 11/20/2013
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Byers, Simon D.
• Primary Examiner(s): Nguyen Ba, Hoang Vu A
• Application Number:
  US15/216,843
• Publication Number:
  US 20160330529A1
• Time in Patent Office: 921 Days
• Field of Search: None
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/251 Learning process for intelligent management, e.g. learning user preferences for recommending movies details of learning user preferences for the retrieval of video data in a video database G06F16/739; computer systems using learning methods G06N3/08
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/4668 for recommending content, e.g. movies
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Aspects of the subject disclosure may include, for example, receiving a media program on a first media channel, detecting a first segment in the media program, where the first segment comprises media content combined with an embedded advertisement, determining a first emotional context from a first analysis of the media content, determining a second emotional context from a second analysis of the embedded advertisement, and detecting an inconsistency between the first emotional context and the second emotional context. Other embodiments are disclosed.

Claims

1. A device, comprising:

a processing system including a processor; and

a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations comprising;

receiving a media program having advertisement slots for presenting advertisements within the media program;

determining a first emotional context of a first segment of the media program by analyzing first metadata provided in the media program and by performing image analysis on the first segment of the media program;

obtaining an advertisement having a correlation to the first emotional context of the first segment;

presenting the advertisement in one of the advertisement slots of the media program occurring after the first segment;

detecting a second segment of the media program, wherein the second segment comprises media content combined with an embedded advertisement;

determining a second emotional context of the media content by analyzing second metadata provided in the media program and by performing image analysis on the media content;

determining a third emotional context of the embedded advertisement by analyzing third metadata provided in the embedded advertisement and by performing image analysis on the embedded advertisement;

detecting a disparity between the second emotional context and the third emotional context; and

responsive to detecting the disparity, submitting a request to replace the embedded advertisement with a replacement advertisement that is correlated with the second emotional context.

2. The device of claim 1, wherein responsive to the first emotional context comprising a positive event, the correlation of the advertisement is in accordance with the advertisement complementing the positive event, and wherein responsive to the first emotional context comprising a negative event, the correlation of the advertisement is in accordance with the advertisement mitigating the negative event.

3. The device of claim 1, wherein the first emotional context of the first segment comprises a positive event, a neutral event, or a negative event.

4. The device of claim 1, wherein the operations further comprise producing a predicted emotional bias by predicting, based on the first emotional context, an emotional bias associated with viewing the first segment, and wherein obtaining the advertisement further comprises correlating the predicted emotional bias with bias information associated with the advertisement.

5. The device of claim 4, wherein the advertisement is obtained from a database that includes the advertisement and the bias information.

6. The device of claim 1, wherein the media program is received in a media channel, and wherein the operations further comprise:

detecting a request to tune to a different media channel while the embedded advertisement is being presented; and

detecting a correlation between the request to tune to the different media channel and the disparity between the second emotional context and the third emotional context.

7. The device of claim 1, wherein the replacement advertisement is correlated with the second emotional context based on metadata associated with the replacement advertisement.

8. A non-transitory machine-readable storage medium comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:

receiving a media program having a segment comprising media content combined with an embedded advertisement;

determining a first emotional context of the media content by analyzing first metadata provided in the media content and by performing image analysis on the media content;

determining a second emotional context of the embedded advertisement by analyzing second metadata provided in the embedded advertisement and by performing image analysis on the embedded advertisement;

detecting a disparity between the first emotional context of the media content and the second emotional context of the embedded advertisement; and

responsive to detecting the disparity, submitting a request to replace the embedded advertisement with a replacement advertisement that is correlated with the first emotional context.

9. The non-transitory machine-readable storage medium of claim 8, wherein the replacement advertisement is correlated with the first emotional context based on metadata associated with the replacement advertisement.

10. A method comprising:

receiving, by a processing system including a processor, a first media program having a first segment comprising first media content combined with a first embedded advertisement;

determining, by the processing system, a first emotional context of the first media content by analyzing first metadata provided in the first media content and by performing image analysis on the first media content;

determining, by the processing system, a second emotional context of the first embedded advertisement by analyzing second metadata provided in the first embedded advertisement and by performing image analysis on the first embedded advertisement;

detecting, by the processing system, a first disparity between the first emotional context of the first media content and the second emotional context of the first embedded advertisement; and

responsive to detecting the first disparity, submitting, by the processing system, a request to replace the embedded advertisement with a replacement advertisement that is correlated with the first emotional context.

11. The method of claim 10, further comprising presenting, by the processing system, the replacement advertisement combined with the first media content.

12. The method of claim 10, further comprising determining, by the processing system, a third emotional context of the replacement advertisement by analyzing third metadata provided in the replacement advertisement and by performing image analysis on the replacement advertisement.

13. The method of claim 12, further comprising confirming, by the processing system, correlation between the first emotional context of the media content and the third emotional context of the replacement advertisement.

14. The method of claim 13, further comprising, responsive to confirming correlation between the first emotional context of the media content and the third emotional context of the replacement advertisement, presenting, by the processing system, the replacement advertisement combined with the media content.

15. The method of claim 12, wherein the first media program is received in a first media channel, and further comprising:

detecting, by the processing system, a second disparity between the first emotional context of the first media content and the third emotional context of the replacement advertisement;

presenting, by the processing system, the first media content combined with the replacement advertisement;

detecting a request to tune to a second media channel while the replacement advertisement is being presented; and

detecting a correlation between the request to tune to the second media channel and the second disparity between the first emotional context and the third emotional context.

16. The method of claim 10, wherein the first emotional context of the first segment comprises a positive event, a neutral event, or a negative event.

17. The method of claim 10, wherein responsive to the first emotional context comprising a positive event, correlation of the replacement advertisement is in accordance with the replacement advertisement complementing the positive event.

18. The method of claim 10, wherein responsive to the first emotional context comprising a neutral event, correlation of the replacement advertisement is in accordance with the replacement advertisement complementing the neutral event.

19. The method of claim 10, wherein responsive to the first emotional context comprising a negative event, correlation of the replacement advertisement is in accordance with the replacement advertisement complementing the negative event.

20. The method of claim 10, wherein the replacement advertisement is correlated with the first emotional context based on metadata associated with the replacement advertisement.

21. The method of claim 10, further comprising:

receiving, by the processing system, a second media program having a second segment comprising second media content combined with a second embedded advertisement, wherein the second media program is received in a first media channel;

determining, by the processing system, a third emotional context of the second media content by analyzing third metadata provided in the second media content and by performing image analysis on the second media content;

determining, by the processing system, a fourth emotional context of the second embedded advertisement by analyzing fourth metadata provided in the second embedded advertisement and by performing image analysis on the second embedded advertisement;

detecting, by the processing system, a second disparity between the third emotional context of the second media content and the fourth emotional context of the second embedded advertisement;

presenting, by the processing system, the second segment comprising second media content combined with the second embedded advertisement;

detecting, by the processing system, a request to tune to a second media channel while the second embedded advertisement is being presented; and

detecting, by the processing system, a correlation between the request to tune to the second media channel and the second disparity between the third emotional context and the fourth emotional context.